Hospitality Audience in United States
Hospitality has an estimated audience of 8,297,257 people in United States. 62.2% are female, 37.8% are male, average age 42.3. Top regions: California, Texas, Florida.
The average Hospitality fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Hospitality audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Hospitality fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.3 |
| Estimated audience size | 8,297,257 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,196,278 | 1.31× |
| Texas | 892,335 | 1.25× |
| Florida | 787,385 | 1.4× |
| New York | 543,992 | 1.17× |
| Georgia | 362,887 | 1.42× |
| North Carolina | 299,139 | 1.2× |
| Illinois | 293,925 | 1.06× |
| Ohio | 271,134 | 1.06× |
| Pennsylvania | 252,326 | 0.9× |
| Michigan | 214,435 | 0.99× |
| Virginia | 213,963 | 1.06× |
| New Jersey | 197,828 | 0.94× |
| Tennessee | 193,796 | 1.16× |
| Arizona | 190,079 | 1.12× |
| Maryland | 169,144 | 1.19× |
| South Carolina | 167,467 | 1.34× |
| Massachusetts | 166,093 | 1.02× |
| Washington | 156,639 | 0.94× |
| Indiana | 145,116 | 0.96× |
| Louisiana | 133,280 | 1.25× |
| Alabama | 130,090 | 1.12× |
| Colorado | 122,221 | 0.93× |
| Missouri | 121,039 | 0.9× |
| Nevada | 111,429 | 1.39× |
| Wisconsin | 106,965 | 0.86× |
| Minnesota | 102,016 | 0.86× |
| Oklahoma | 95,566 | 1.04× |
| Kentucky | 94,311 | 0.91× |
| Oregon | 86,066 | 0.9× |
| Mississippi | 81,171 | 1.19× |
| Connecticut | 78,000 | 0.94× |
| Arkansas | 68,472 | 1× |
| Kansas | 56,457 | 0.86× |
| Iowa | 53,817 | 0.79× |
| Hawaii | 53,146 | 1.49× |
| Utah | 51,331 | 0.69× |
| New Mexico | 36,292 | 0.87× |
| Washington, District of Columbia | 33,636 | 1.35× |
| Nebraska | 32,945 | 0.79× |
| West Virginia | 31,689 | 0.82× |
| Idaho | 30,998 | 0.74× |
| New Hampshire | 23,324 | 0.71× |
| Maine | 23,305 | 0.78× |
| Rhode Island | 23,120 | 0.88× |
| Delaware | 20,526 | 0.9× |
| Montana | 17,979 | 0.78× |
| South Dakota | 17,100 | 0.89× |
| Alaska | 14,749 | 0.83× |
| North Dakota | 11,833 | 0.69× |
| Vermont | 10,194 | 0.7× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.46 |
| Design Affinity | PREMIUM | 2.18 |
| Luxury Orientation | PREMIUM | 2.16 |
| Family Orientation | CONSERVATISM | 1.83 |
| Travelling | THRILL | 1.81 |
| Career Orientation | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 6.7% |
| Italy | 6.0% |
See Hospitality audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hospitality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.