Variety store Audience in United States

Variety store logo

Variety store has an estimated audience of 4,493,493 people in United States. 76.6% are female, 23.4% are male, average age 43.9. Top regions: California, Ohio, Virginia. Top brand affinities: Israel, Jeep Wagoneer, Lulu 黃路梓茵, Kento Yamazaki, Jesse Plemons.

The average Variety store fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Virginia. Top brand affinities include Israel, Jeep Wagoneer, Lulu 黃路梓茵, with strongest over-indexing on Israel (3.64× the country average). Demographically, the Variety store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Variety store fans

Demographic split for Variety store audience in United States
MetricValue
Female76.6%
Male23.4%
Average age43.9
Estimated audience size4,493,493

Audience persona

The typical Variety store fan in United States is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Variety store in United States
RegionReachAffinity
California660,1851.34×
Ohio539,9573.9×
Virginia538,5704.92×
Oregon516,57010.03×
Texas229,9330.6×
Florida180,1890.59×
New York172,0080.69×
Pennsylvania149,2120.99×
North Carolina133,2980.99×
Georgia112,6510.81×
South Carolina109,9641.63×
Alabama89,7511.43×
Washington83,4520.93×
Tennessee82,1810.91×
Michigan68,3510.58×
Illinois67,1480.45×
Indiana62,5700.76×
Missouri56,0320.77×
Louisiana53,2050.92×
Arizona52,4160.57×
New Jersey50,8170.44×
Mississippi49,1641.33×
Kentucky48,0430.85×
Massachusetts38,7480.44×
Oklahoma36,8560.74×
Maryland34,7400.45×
Arkansas31,1980.84×
Connecticut28,4000.63×
Wisconsin27,3130.4×
Iowa25,4220.69×
Minnesota22,2960.35×
Maine21,0241.31×
Kansas20,9940.59×
Colorado20,1280.28×
West Virginia16,4670.79×
Nevada12,6170.29×
Montana11,9040.95×
Delaware10,0800.81×
Utah9,2860.23×
Idaho8,9950.4×
New Mexico8,7490.39×
Nebraska8,4210.37×
New Hampshire7,0710.4×
Hawaii6,3420.33×
Washington, District of Columbia5,4890.41×
Vermont4,5370.58×
Rhode Island4,4290.31×
South Dakota4,1820.4×
Alaska3,9350.41×
North Dakota3,6840.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Variety store audience
BrandAffinityCategory
Israel3.64×Travel & Leisure
Jeep Wagoneer5×Cars & Mobility
Lulu 黃路梓茵1.52×Movies & TV
Kento Yamazaki6.17×Movies & TV
Jesse Plemons1.88×Movies & TV
Iron Man (film)2.18×Movies & TV
Urban horticulture1.63×Home & Garden
Nebraska Cornhuskers football1.63×Sports
JamBase4.82×Music & Radio
Insulin index5.44×Health
Home staging1.93×Home & Garden
Jeep Grand Cherokee (WJ)2.3×Cars & Mobility
The Other Woman (2009 film)3.1×Movies & TV
Strategic human resource planning3.25×Business & Career
Charlamagne Tha God3.2×Movies & TV
Kodiak, Alaska2.8×Travel & Leisure
Steampunk1.65×Fashion & Accessoires
Canon (music)5.98×Music & Radio
Takers2.96×Movies & TV
Hayward, California3.42×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Variety store audience
TraitClusterScore
Price SensitivityPREMIUM1.81
Community OrientationOPEN1.7
ExtroversionTHRILL1.58
Family OrientationCONSERVATISM1.52
IndulgenceJOY1.38
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Variety store
CountryShare
United States49.7%
United Kingdom8.2%
Brazil6.0%

See Variety store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Variety store have in United States?

Variety store has an estimated audience of 4,493,493 people in United States, concentrated in California and Ohio.

What is the gender split and age of Variety store fans?

76.6% of Variety store fans are female, 23.4% are male, with an average age of 43.9 years.

Which brands do Variety store fans like most?

Variety store fans show strongest brand affinity for Israel (3.64×), Jeep Wagoneer (5×), and Lulu 黃路梓茵 (1.52×) over the country average.

Where do Variety store fans live in United States?

Variety store fans in United States are most concentrated in California (reach 660,185), Ohio (reach 539,957), and Virginia (reach 538,570). These three regions account for the largest share of the active audience.

What other brands do Variety store fans also like?

Beyond Variety store itself, the audience over-indexes on Jeep Wagoneer (5×), Lulu 黃路梓茵 (1.52×), Kento Yamazaki (6.17×), and Jesse Plemons (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Variety store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.