Variety store Audience in Germany

Demographics of Variety store fans

Audience persona

The typical Variety store fan in Germany is more female, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Onet.pl.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Variety store audiences in other countries

• Variety store — United States
• Variety store — United Kingdom
• Variety store — France
• Variety store — Italy
• Variety store — Spain
• Variety store — Brazil
• Variety store — Japan
• Variety store — South Korea
• Variety store — India

More Shopping audiences in Germany

• Boutiques (11,567,591)
• Parties (11,488,089)
• Beauty salons (11,178,494)
• Shopping malls (11,108,935)
• Supermarket (10,969,874)

Frequently asked questions

How many fans does Variety store have in Germany?

Variety store has an estimated audience of 257,174 people in Germany, concentrated in Niedersachsen and Bayern.

What is the gender split and age of Variety store fans?

61.6% of Variety store fans are female, 38.4% are male, with an average age of 43.9 years.

Which brands do Variety store fans like most?

Variety store fans show strongest brand affinity for Onet.pl (12.55×), Nelly (16.35×), and Gazeta Wyborcza (20×) over the country average.

Where do Variety store fans live in Germany?

Variety store fans in Germany are most concentrated in Niedersachsen (reach 36,887), Bayern (reach 31,348), and Nordrhein-Westfalen (reach 31,096). These three regions account for the largest share of the active audience.

What other brands do Variety store fans also like?

Beyond Variety store itself, the audience over-indexes on Nelly (16.35×), Gazeta Wyborcza (20×), Netto Marken-Discount (2.73×), and Renée Zellweger (16.39×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Variety store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.