A data profile of the people who buy, follow and care about Women's rights in Italy — modelled from more than twelve digital signal sources. Women's rights has an estimated audience of 5,396,394 people in Italy.
Women's rights has an estimated audience of 5,396,394 people in Italy. 73.3% are female, 26.7% are male, average age 41.8. Top brand affinities: Genetics, Wikipedia, Love & Sex, Volunteering, Confectionery.
Top brand affinities include Genetics, Wikipedia, Love & Sex, with strongest over-indexing on Genetics (5.78× the country average).
Demographically, the Women's rights audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Women's rights fan in Italy is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the Women's rights profile in Italy.
73.3% are female, 26.7% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 41.8 |
| Estimated audience size | 5,396,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Women's rights audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 6.5% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Women's rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 5.78× | ||
| 02 | Love & Sex | Kids & Family | 5.24× | ||
| 03 | Non-fiction books | Literature | 3.92× | ||
| 04 | Wikipedia | Internet & Social Media | 3.84× | ||
| 05 | Political science | Business & Career | 2.76× | ||
| 06 | Satire | Literature | 2.56× | ||
| 07 | Volunteering | Politics & Society | 2.39× | ||
| 08 | Emotional intelligence | Health | 2.32× | ||
| 09 | Calzedonia | Fashion & Accessoires | 2.28× | ||
| 10 | Confectionery | Food & Beverages | 2.12× | ||
| 11 | Artificial nails | Beauty & Wellness | 2.12× | ||
| 12 | H&M | Shopping | 1.91× | ||
| 13 | Manicure | Beauty & Wellness | 1.88× | ||
| 14 | Adriatic Sea | Travel & Leisure | 1.85× | ||
| 15 | Musical theatre | Movies & TV | 1.78× | ||
| 16 | OVS | Fashion & Accessoires | 1.77× | ||
| 17 | Singer-songwriter | Music & Radio | 1.65× | ||
| 18 | TicketOne | Travel & Leisure | 1.60× | ||
| 19 | TikTok | Internet & Social Media | 1.59× | ||
| 20 | Religion | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Community Orientation | OPEN | 1.56× | |
| Quality Awareness | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Women's rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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