A data profile of the people who buy, follow and care about Women's rights in United Kingdom — modelled from more than twelve digital signal sources. Women's rights has an estimated audience of 4,164,767 people in United Kingdom.
The average Women's rights fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Wales, Scotland.
Top brand affinities include Wikipedia, Bruce Willis, Philanthropy, with strongest over-indexing on Wikipedia (4.68× the country average).
Demographically, the Women's rights audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Women's rights fan in United Kingdom is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Women's rights profile in United Kingdom.
79.7% are female, 20.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 41.9 |
| Estimated audience size | 4,164,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Women's rights audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 6.5% |
| United Kingdom | 5.0% |
Where the Women's rights audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 2.15× | |
| 02 | England | ~3M | 1.81× | |
| 03 | Scotland | ~500K | 1.24× | |
| 04 | Northern Ireland | ~200K | 1.22× | |
| 05 | Yorkshire and the Humber | ~300K | 0.87× | |
| 06 | West Midlands | ~100K | 0.82× | |
| 07 | North East | ~100K | 0.80× | |
| 08 | South East | ~400K | 0.77× | |
| 09 | East of England | ~300K | 0.75× | |
| 10 | East Midlands | ~200K | 0.71× | |
| 11 | South West | ~200K | 0.69× | |
| 12 | North West | ~300K | 0.58× |
The strongest cross-interests of the Women's rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Willis | Movies & TV | 6.02× | ||
| 02 | Love & Sex | Kids & Family | 5.20× | ||
| 03 | Wikipedia | Internet & Social Media | 4.68× | ||
| 04 | Human rights | Politics & Society | 4.02× | ||
| 05 | Philanthropy | Arts & Culture | 3.97× | ||
| 06 | Political science | Business & Career | 3.75× | ||
| 07 | Liam Neeson | Movies & TV | 3.45× | ||
| 08 | Adoption | Kids & Family | 2.93× | ||
| 09 | Satire | Literature | 2.31× | ||
| 10 | Activism | Politics & Society | 2.29× | ||
| 11 | Genetics | Kids & Family | 2.20× | ||
| 12 | Volunteering | Politics & Society | 2.18× | ||
| 13 | Livemusic | Music & Radio | 2.07× | ||
| 14 | Confectionery | Food & Beverages | 2.03× | ||
| 15 | Nonprofit organization | Politics & Society | 1.87× | ||
| 16 | Politics | Politics & Society | 1.79× | ||
| 17 | Organic food | Food & Beverages | 1.75× | ||
| 18 | Hobby | Home & Garden | 1.63× | ||
| 19 | Donald Trump | Politics & Society | 1.62× | ||
| 20 | Kitchen | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.76× | |
| Individualism | JOY | 1.69× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.94× |
Women's rights has an estimated audience of 4,164,767 people in United Kingdom, concentrated in England and Wales.
79.7% of Women's rights fans are female, 20.3% are male, with an average age of 41.9 years.
Women's rights fans show strongest brand affinity for Wikipedia (4.68×), Bruce Willis (6.02×), and Philanthropy (3.97×) over the country average.
Women's rights fans in United Kingdom are most concentrated in England (reach ~3M), Wales (reach ~500K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Women's rights itself, the audience over-indexes on Bruce Willis (6.02×), Philanthropy (3.97×), Politics (1.79×), and Political science (3.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Women's rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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