Rascasse Audience Intelligence

Women's rights Audience in Germany

A data profile of the people who buy, follow and care about Women's rights in Germany — modelled from more than twelve digital signal sources. Women's rights has an estimated audience of 1,638,440 people in Germany.

#2263among Topic in Germany#158in Politics & Society

The average Women's rights fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, Telegram, Earth Day, with strongest over-indexing on Love Actually (13.95× the country average).

Demographically, the Women's rights audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Women's rights fan in Germany is more female, around 35.5 years old, with strong Community Orientation tendencies and a notable affinity for Love Actually.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's rights profile in Germany.

Audience size
1.6M
in Germany
Gender
63.3%♀
36.7% male
Age
35.5
average years
Country rank
#4101
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's rights fans

63.3% are female, 36.7% are male, average age 35.5.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Women's rights audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age35.5
Estimated audience size1,638,440
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Women's rights audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4919%
50+12%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Women's rights audience comes from Germany.

Worldwide audience distribution share by country for Women's rights
CountryShare
United States27.5%
Italy6.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's rights audience in Germany is strongest.

Fig. 05

Top regions by affinity

Women's rights fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.40×
02Niedersachsen~200K1.13×
03Nordrhein-Westfalen~400K1.10×
04Hessen~100K1.08×
05Baden-Württemberg~200K1.03×
06Berlin~70K1.01×
07Brandenburg~50K1.01×
08Schleswig-Holstein~60K0.97×
09Hamburg~40K0.97×
10Thüringen~40K0.96×
11Rheinland-Pfalz~80K0.95×
12Bayern~200K0.92×
13Sachsen-Anhalt~40K0.90×
14Mecklenburg-Vorpommern~30K0.90×
15Sachsen~70K0.88×
16Saarland~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Women's rights, Germany
0.88×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's rights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's rights audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV13.95×
02Water purificationFood & Beverages13.95×
03Wales national football teamSports13.95×
04James MarsdenMovies & TV13.95×
05The DepartedMovies & TV13.95×
06Earth DayPolitics & Society11.86×
07Small Business AdministrationBusiness & Career7.36×
08New Year's EveHome & Garden6.39×
09TelegramInternet & Social Media5.39×
10FundraisingBusiness & Career5.33×
11Dua LipaMusic & Radio5.28×
12Robert RedfordMovies & TV3.52×
13VacationsTravel & Leisure2.53×
14SupermanMovies & TV2.40×
15BatmanMovies & TV2.13×
16FamilyKids & Family1.97×
17NatureHome & Garden1.83×
18TagesschauMovies & TV1.75×
19Do it yourself (DIY)Home & Garden1.71×
20Harry PotterMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's rights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's rights audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.07×
SpiritualityBALANCE1.81×
MindfulnessBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's rights audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.98×
Convenience OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's rights have in Germany?

Women's rights has an estimated audience of 1,638,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Women's rights fans?

63.3% of Women's rights fans are female, 36.7% are male, with an average age of 35.5 years.

03

Which brands do Women's rights fans like most?

Women's rights fans show strongest brand affinity for Love Actually (13.95×), Telegram (5.39×), and Earth Day (11.86×) over the country average.

04

Where do Women's rights fans live in Germany?

Women's rights fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Women's rights fans also like?

Beyond Women's rights itself, the audience over-indexes on Telegram (5.39×), Earth Day (11.86×), Water purification (13.95×), and Fundraising (5.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Women's rights audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Women's rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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