Women's rights Audience in Germany
Women's rights has an estimated audience of 1,638,440 people in Germany. 63.3% are female, 36.7% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Western Union, Love Actually, Real property, Spiegel Online.
The average Women's rights fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Western Union, Love Actually, with strongest over-indexing on Livemusic (4.38× the country average). Demographically, the Women's rights audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Women's rights fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 35.5 |
| Estimated audience size | 1,638,440 |
Audience persona
The typical Women's rights fan in Germany is more female, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 406,772 | 1.13× |
| Bayern | 245,794 | 0.93× |
| Baden-Württemberg | 241,598 | 1.08× |
| Niedersachsen | 183,895 | 1.16× |
| Hessen | 139,264 | 1.12× |
| Berlin | 82,621 | 1.13× |
| Rheinland-Pfalz | 77,644 | 0.95× |
| Sachsen | 63,594 | 0.79× |
| Schleswig-Holstein | 52,660 | 0.9× |
| Brandenburg | 50,802 | 1× |
| Thüringen | 36,734 | 0.88× |
| Hamburg | 36,561 | 0.99× |
| Sachsen-Anhalt | 34,082 | 0.8× |
| Mecklenburg-Vorpommern | 25,504 | 0.82× |
| Bremen | 23,809 | 1.7× |
| Saarland | 13,685 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.38× | Music & Radio |
| Western Union | 5.57× | Business & Career |
| Love Actually | 8.7× | Movies & TV |
| Real property | 5.53× | Home & Garden |
| Spiegel Online | 2.5× | News |
| Dailymotion | 6.9× | Movies & TV |
| James Marsden | 13.95× | Movies & TV |
| Do it yourself (DIY) | 2.18× | Home & Garden |
| Water purification | 11.42× | Food & Beverages |
| Harry Potter | 1.68× | Movies & TV |
| Language education | 5.3× | Business & Career |
| Pets | 1.65× | Pets & Animals |
| Hannah Arendt | 8.87× | Literature |
| Telegram | 3.61× | Internet & Social Media |
| Diplomacy | 17.09× | Politics & Society |
| Small Business Administration | 8.01× | Business & Career |
| Missguided | 13.74× | Fashion & Accessoires |
| Batman | 2.19× | Movies & TV |
| Felix Baumgartner | 3.77× | Sports |
| Natural foods | 3.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.1 |
| Sustainability | BALANCE | 2.02 |
| Mindfulness | BALANCE | 1.56 |
| Pet Ownership | JOY | 1.55 |
| DIY Mentality | THRILL | 1.47 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 6.5% |
| United Kingdom | 5.0% |
See Women's rights audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Women's rights have in Germany?
Women's rights has an estimated audience of 1,638,440 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Women's rights fans?
63.3% of Women's rights fans are female, 36.7% are male, with an average age of 35.5 years.
Which brands do Women's rights fans like most?
Women's rights fans show strongest brand affinity for Livemusic (4.38×), Western Union (5.57×), and Love Actually (8.7×) over the country average.
Where do Women's rights fans live in Germany?
Women's rights fans in Germany are most concentrated in Nordrhein-Westfalen (reach 406,772), Bayern (reach 245,794), and Baden-Württemberg (reach 241,598). These three regions account for the largest share of the active audience.
What other brands do Women's rights fans also like?
Beyond Women's rights itself, the audience over-indexes on Western Union (5.57×), Love Actually (8.7×), Real property (5.53×), and Spiegel Online (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.