Top 15 Loyalty cards in Italy
This curated ranking covers the 15 largest loyalty cards in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Payback, Miles & More and Swagbucks lead the list with a combined estimated audience of 653,194 people. Across all 15 entries the average audience size is 55,373, and the largest, Payback, reaches around 366,703 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each loyalty card, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Payback |
366,703 | 5.0% | Loyalty card | Shopping |
| 2 |  Miles & More |
174,608 | 4.3% | Loyalty card | Shopping |
| 3 |  Swagbucks |
111,883 | 1.6% | Loyalty card | Shopping |
| 4 |  IKEA Family |
105,684 | 3.9% | Loyalty card | Shopping |
| 5 |  Eni Live |
48,444 | 85.4% | Loyalty card | Cars & Mobility |
| 6 |  Membership Rewards |
10,368 | 4.8% | Loyalty card | Shopping |
| 7 |  Flybuys (Australia) |
6,515 | 0.5% | Loyalty card | Shopping |
| 8 |  DeutschlandCard |
5,522 | 0.9% | Loyalty card | Shopping |
| 9 |  Nectar loyalty card |
264 | 0.0% | Loyalty card | Shopping |
| 10 |  Club Premier (loyalty program) |
247 | 0.1% | Loyalty card | Shopping |
| 11 |  Aral Plus |
110 | 2.3% | Loyalty card | Shopping |
| 12 |  Discover Card |
88 | 0.1% | Loyalty card | Shopping |
| 13 |  ADAC Clubkarte |
74 | 1.4% | Loyalty card | Shopping |
| 14 |  ShopBack |
69 | 0.0% | Loyalty card | Shopping |
| 15 |  Wyndham Rewards |
29 | 0.0% | Loyalty card | Shopping |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each loyalty card by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest loyalty card in Italy?
Payback currently leads with an estimated audience of 366,703 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.