Clipper Audience in United States

Clipper has an estimated audience of 6,297,463 people in United States. 37.5% are female, 62.5% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Hair Cuttery, Google Maps, CarGurus, Jaden Smith, Aaron Rodgers.

The average Clipper fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Cuttery, Google Maps, CarGurus, with strongest over-indexing on Hair Cuttery (106.06× the country average). Demographically, the Clipper audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of Clipper fans

Demographic split for Clipper audience in United States
MetricValue
Female37.5%
Male62.5%
Average age44.1
Estimated audience size6,297,463

Audience persona

The typical Clipper fan in United States is more male, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Clipper in United States
RegionReachAffinity
California3,608,2355.21×
Texas644,0801.19×
Florida411,9580.97×
New York380,7621.08×
Georgia230,5821.19×
Illinois225,3041.07×
Ohio197,8651.02×
Pennsylvania192,3210.91×
North Carolina190,1111×
New Jersey172,0541.07×
Arizona168,6101.31×
Virginia151,5630.99×
Michigan132,7000.81×
Massachusetts130,7961.05×
Maryland128,7291.19×
Nevada124,3102.04×
Tennessee123,4220.98×
Indiana116,6121.01×
Washington110,6760.88×
Louisiana108,6591.34×
Colorado85,8410.86×
South Carolina85,4320.9×
Alabama83,6630.95×
Minnesota79,6680.88×
Missouri76,8070.76×
Wisconsin75,0100.79×
Mississippi68,8871.33×
Oregon64,6820.9×
Oklahoma64,1420.92×
Kentucky62,2440.79×
Connecticut56,3590.89×
Arkansas52,6981.02×
Hawaii43,6751.61×
Kansas36,7090.74×
Iowa36,2420.7×
Utah35,6270.63×
New Mexico24,7590.78×
Nebraska23,1730.73×
Idaho20,1090.64×
Washington, District of Columbia19,8431.05×
Rhode Island19,1340.95×
Delaware17,0690.98×
West Virginia16,4830.56×
Maine15,5250.69×
New Hampshire14,9580.6×
South Dakota9,3310.64×
Montana7,8830.45×
Alaska7,0540.52×
North Dakota6,8730.53×
Vermont5,1500.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clipper audience
BrandAffinityCategory
Hair Cuttery106.06×Beauty & Wellness
Google Maps13.84×Internet & Social Media
CarGurus18.52×Cars & Mobility
Jaden Smith45.3×Movies & TV
Aaron Rodgers15.7×Sports
Blake Griffin45.41×Sports
JD Sports17.11×Shopping
Nipsey Hussle24.26×Music & Radio
Home insurance7.01×Business & Career
TNT (TV channel)17.9×Movies & TV
21 Savage16.75×Music & Radio
Honda Accord11.35×Cars & Mobility
LL Cool J15.25×Music & Radio
Giannis Antetokounmpo7.87×Sports
Subwoofer13.99×Technology & Electronics
Dog daycare13.43×Pets & Animals
AutoZone2.24×Cars & Mobility
Life insurance3.22×Business & Career
Curling10.73×Sports
CosmoProf6.85×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clipper audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Price SensitivityPREMIUM1.42
DIY MentalityTHRILL1.41
Family OrientationCONSERVATISM1.3
Community OrientationOPEN1.18
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Clipper
CountryShare
United States64.9%
Brazil4.2%
Canada3.3%

See Clipper audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Clipper have in United States?

Clipper has an estimated audience of 6,297,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Clipper fans?

37.5% of Clipper fans are female, 62.5% are male, with an average age of 44.1 years.

Which brands do Clipper fans like most?

Clipper fans show strongest brand affinity for Hair Cuttery (106.06×), Google Maps (13.84×), and CarGurus (18.52×) over the country average.

Where do Clipper fans live in United States?

Clipper fans in United States are most concentrated in California (reach 3,608,235), Texas (reach 644,080), and Florida (reach 411,958). These three regions account for the largest share of the active audience.

What other brands do Clipper fans also like?

Beyond Clipper itself, the audience over-indexes on Google Maps (13.84×), CarGurus (18.52×), Jaden Smith (45.3×), and Aaron Rodgers (15.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.