Rascasse Audience Intelligence

Clipper Target Market in United States

A data profile of the people who buy, follow and care about Clipper in United States — modelled from more than twelve digital signal sources. Clipper has an estimated audience of 5,058,620 people in United States.

#686among Brand in United States#133in Beauty & Wellness

The average Clipper fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home insurance, Giannis Antetokounmpo, Life insurance, with strongest over-indexing on Home insurance (8.85× the country average).

Demographically, the Clipper audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clipper fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Home insurance.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clipper profile in United States.

Audience size
5.1M
in United States
Gender
37.5%♀
62.5% male
Age
44.1
average years
Country rank
#6642
Brand in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clipper

37.5% are female, 62.5% are male, average age 44.1.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Clipper audience in United States
MetricValue
Female37.5%
Male62.5%
Average age44.1
Estimated audience size5,058,620
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Clipper audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4926%
50+30%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Clipper audience comes from United States.

Worldwide audience distribution share by country for Clipper
CountryShare
United States59.4%
Brazil3.6%
France3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clipper audience in United States is strongest.

Fig. 05

Top regions by affinity

Clipper customers by region in United States
#RegionReachAffinity×
01California~3.5M4.76×
02Nevada~100K2.01×
03Hawaii~40K1.59×
04Mississippi~70K1.44×
05Arizona~200K1.41×
06Louisiana~100K1.38×
07Maryland~100K1.16×
08Texas~600K1.12×
09Ohio~200K1.11×
10Georgia~200K1.11×
11Indiana~100K1.08×
12Arkansas~50K1.06×
13New York~400K1.05×
14Illinois~200K1.04×
15Oregon~70K1.04×
16New Jersey~200K1.03×
17Alabama~90K1.00×
18Florida~400K0.97×
19North Carolina~200K0.96×
20Washington~100K0.96×
21Rhode Island~20K0.96×
22Delaware~20K0.96×
23Virginia~100K0.94×
24Oklahoma~70K0.94×
25Tennessee~100K0.93×
26New Mexico~30K0.93×
27South Carolina~90K0.92×
28Washington, District of Columbia~20K0.90×
29Pennsylvania~200K0.89×
30Massachusetts~100K0.89×
31Missouri~90K0.87×
32Connecticut~50K0.85×
33Kentucky~70K0.84×
34Colorado~80K0.83×
35Kansas~40K0.82×
36Michigan~100K0.76×
37Idaho~20K0.76×
38Nebraska~20K0.76×
39Iowa~40K0.75×
40Minnesota~70K0.74×
41Wisconsin~70K0.70×
42Alaska~9K0.70×
43West Virginia~20K0.69×
44South Dakota~10K0.69×
45Utah~40K0.66×
46Maine~10K0.63×
47North Dakota~8K0.61×
48Vermont~7K0.61×
49Montana~10K0.60×
50New Hampshire~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Clipper, United States
0.55×1.00×4.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clipper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clipper audience
#·InterestCategoryAffinity×
01Home insuranceBusiness & Career8.85×
02Giannis AntetokounmpoSports5.71×
03Life insuranceBusiness & Career4.42×
04Efficient energy useTechnology & Electronics4.03×
05Traditional medicineHealth3.56×
06Health insuranceBusiness & Career3.52×
07Solar powerHome & Garden3.03×
08Hardware storeHome & Garden2.64×
09PharmacyBusiness & Career2.52×
10Discount TireShopping2.47×
11TraditionPolitics & Society2.05×
12American AirlinesTravel & Leisure1.90×
13Nonprofit organizationPolitics & Society1.82×
14InsuranceBusiness & Career1.79×
15BankingBusiness & Career1.74×
16AutoZoneCars & Mobility1.73×
17Health careBusiness & Career1.66×
18Credit cardsBusiness & Career1.66×
19Donald TrumpPolitics & Society1.63×
20SUVsCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clipper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clipper audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.05×
Quality AwarenessPREMIUM2.05×
Community OrientationOPEN2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clipper audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.34×
ExtroversionTHRILL0.50×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clipper's target market in United States?

Clipper's target market in United States covers an estimated 5,058,620 people, concentrated in California and Texas.

02

What is the gender split and age of Clipper customers?

37.5% of the Clipper audience are female, 62.5% are male, with an average age of 44.1 years.

03

Which brands do Clipper fans like most?

Clipper fans show strongest brand affinity for Home insurance (8.85×), Giannis Antetokounmpo (5.71×), and Life insurance (4.42×) over the country average.

04

Where do Clipper fans live in United States?

Clipper fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Clipper fans also like?

Beyond Clipper itself, the audience over-indexes on Giannis Antetokounmpo (5.71×), Life insurance (4.42×), Donald Trump (1.63×), and Health insurance (3.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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