Rascasse Audience Intelligence

Enpal Target Market in Germany

A data profile of the people who buy, follow and care about Enpal in Germany — modelled from more than twelve digital signal sources. Enpal has an estimated audience of 1,317,005 people in Germany.

#635among Brand in Germany#351in Home & Garden

The average Enpal fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photovoltaics, Photovoltaic system, Solar power, with strongest over-indexing on Photovoltaics (20.67× the country average).

Demographically, the Enpal audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Enpal fan in Germany is more male, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaics.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enpal profile in Germany.

Audience size
1.3M
in Germany
Gender
39.3%♀
60.7% male
Age
40.8
average years
Country rank
#5043
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Enpal

39.3% are female, 60.7% are male, average age 40.8.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Enpal audience in Germany
MetricValue
Female39.3%
Male60.7%
Average age40.8
Estimated audience size1,317,005
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Enpal audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

89.4%

of the worldwide Enpal audience comes from Germany.

Worldwide audience distribution share by country for Enpal
CountryShare
Germany89.4%
Italy3.7%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enpal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Enpal customers by region in Germany
#RegionReachAffinity×
01Berlin~100K2.10×
02Brandenburg~50K1.28×
03Niedersachsen~100K1.06×
04Hessen~100K1.06×
05Rheinland-Pfalz~70K1.05×
06Baden-Württemberg~200K1.00×
07Schleswig-Holstein~50K1.00×
08Saarland~20K0.98×
09Nordrhein-Westfalen~300K0.97×
10Hamburg~30K0.92×
11Bayern~200K0.90×
12Sachsen-Anhalt~30K0.82×
13Thüringen~30K0.79×
14Mecklenburg-Vorpommern~20K0.78×
15Bremen~8K0.73×
16Sachsen~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Enpal, Germany
0.71×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enpal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enpal audience
#·InterestCategoryAffinity×
01PhotovoltaicsHome & Garden20.67×
02Photovoltaic systemHome & Garden16.08×
03Homeowner associationBusiness & Career11.06×
04Solar powerHome & Garden10.98×
05Energy conservationHome & Garden10.56×
06Solar cellHome & Garden10.05×
07Tesla Model XCars & Mobility9.10×
08Sustainable energyHome & Garden8.56×
09Efficient energy useTechnology & Electronics7.97×
10Tesla Model SCars & Mobility6.99×
11Renewable energyBusiness & Career6.39×
12Solar energyHome & Garden6.03×
13Bedroom furnitureHome & Garden3.24×
14Ethical consumerismShopping3.09×
15EnergyHome & Garden2.62×
16Used carCars & Mobility2.18×
17AutoScout24Cars & Mobility1.80×
18CHECK24Business & Career1.78×
19CommerzbankBusiness & Career1.59×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enpal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enpal audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.79×
Need for SecurityCONSERVATISM1.67×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enpal audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Enpal's target market in Germany?

Enpal's target market in Germany covers an estimated 1,317,005 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Enpal customers?

39.3% of the Enpal audience are female, 60.7% are male, with an average age of 40.8 years.

03

Which brands do Enpal fans like most?

Enpal fans show strongest brand affinity for Photovoltaics (20.67×), Photovoltaic system (16.08×), and Solar power (10.98×) over the country average.

04

Where do Enpal fans live in Germany?

Enpal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Enpal fans also like?

Beyond Enpal itself, the audience over-indexes on Photovoltaic system (16.08×), Solar power (10.98×), Sustainable energy (8.56×), and Efficient energy use (7.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Enpal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Enpal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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