Enpal Audience in Germany
Enpal has an estimated audience of 1,296,359 people in Germany. 39.6% are female, 60.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Assisi, CAC 40, Icon (magazine), Metamorphoses, Intraocular lens.
The average Enpal fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Assisi, CAC 40, Icon (magazine), with strongest over-indexing on Assisi (17.44× the country average). Demographically, the Enpal audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Enpal fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 40.9 |
| Estimated audience size | 1,296,359 |
Audience persona
The typical Enpal fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 290,730 | 1.02× |
| Bayern | 201,659 | 0.97× |
| Baden-Württemberg | 188,146 | 1.06× |
| Niedersachsen | 136,736 | 1.09× |
| Hessen | 113,154 | 1.15× |
| Berlin | 103,357 | 1.78× |
| Rheinland-Pfalz | 72,077 | 1.11× |
| Brandenburg | 49,584 | 1.23× |
| Schleswig-Holstein | 46,217 | 0.99× |
| Sachsen | 45,787 | 0.72× |
| Hamburg | 28,035 | 0.96× |
| Sachsen-Anhalt | 27,110 | 0.81× |
| Thüringen | 26,057 | 0.79× |
| Mecklenburg-Vorpommern | 17,693 | 0.71× |
| Saarland | 15,188 | 0.95× |
| Bremen | 7,220 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 17.44× | Travel & Leisure |
| CAC 40 | 1.69× | Business & Career |
| Icon (magazine) | 1.73× | Arts & Culture |
| Metamorphoses | 2.13× | Literature |
| Intraocular lens | 5.1× | Health |
| Noodle (Gorillaz) | 1.75× | Music & Radio |
| Information sensitivity | 2.89× | Technology & Electronics |
| Carrie (novel) | 3.05× | Literature |
| Building insulation | 2.08× | Home & Garden |
| HydraFacial | 2.99× | Beauty & Wellness |
| Israeli cuisine | 2.76× | Food & Beverages |
| Sanremo | 4.24× | Travel & Leisure |
| Roaming | 1.74× | Technology & Electronics |
| Jaguar F-Pace | 2.67× | Cars & Mobility |
| Acoustic music | 1.63× | Music & Radio |
| Buddy – The Buddy Holly Story | 1.95× | Music & Radio |
| Jonah | 2.18× | |
| Leverage (TV series) | 2.27× | Movies & TV |
| Oktay Kaynarca | 2.72× | Movies & TV |
| Vijesti.ba | 1.53× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.09 |
| DIY Mentality | THRILL | 1.53 |
| Need for Security | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.2% |
| Italy | 3.9% |
| China | 1.2% |
See Enpal audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Enpal have in Germany?
Enpal has an estimated audience of 1,296,359 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Enpal fans?
39.6% of Enpal fans are female, 60.4% are male, with an average age of 40.9 years.
Which brands do Enpal fans like most?
Enpal fans show strongest brand affinity for Assisi (17.44×), CAC 40 (1.69×), and Icon (magazine) (1.73×) over the country average.
Where do Enpal fans live in Germany?
Enpal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 290,730), Bayern (reach 201,659), and Baden-Württemberg (reach 188,146). These three regions account for the largest share of the active audience.
What other brands do Enpal fans also like?
Beyond Enpal itself, the audience over-indexes on CAC 40 (1.69×), Icon (magazine) (1.73×), Metamorphoses (2.13×), and Intraocular lens (5.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enpal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.