A data profile of the people who buy, follow and care about Mixed martial arts in France — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 3,764,601 people in France.
The average Mixed martial arts fan in France is 39.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Paris Saint-Germain, Ultimate Fighting Championship, Martial arts, with strongest over-indexing on Paris Saint-Germain (1.57× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mixed martial arts fan in France is more male, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Mixed martial arts profile in France.
18.4% are female, 81.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 39.3 |
| Estimated audience size | 3,764,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Mixed martial arts audience comes from France.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.37× | |
| 02 | Occitanie | ~400K | 1.22× | |
| 03 | Corsica | ~20K | 1.07× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.03× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 0.99× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.97× | |
| 07 | Hauts-de-France | ~300K | 0.96× | |
| 08 | Grand Est | ~300K | 0.96× | |
| 09 | Pays de la Loire | ~200K | 0.96× | |
| 10 | Centre-Val de Loire | ~100K | 0.95× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.94× | |
| 12 | Normandy | ~200K | 0.93× | |
| 13 | Brittany | ~200K | 0.90× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ultimate Fighting Championship | Sports | 2.81× | ||
| 02 | Karate | Sports | 2.72× | ||
| 03 | Judo | Sports | 2.61× | ||
| 04 | Wrestling | Sports | 2.34× | ||
| 05 | Combat sport | Sports | 2.29× | ||
| 06 | Martial arts | Sports | 2.22× | ||
| 07 | Inter Milan | Sports | 1.91× | ||
| 08 | Cars (film) | Movies & TV | 1.76× | ||
| 09 | Arsenal F.C. | Sports | 1.74× | ||
| 10 | Betclic | Games | 1.68× | ||
| 11 | Juventus F.C. | Sports | 1.68× | ||
| 12 | MotoGP | Sports | 1.66× | ||
| 13 | NBA | Sports | 1.64× | ||
| 14 | Sport bike | Cars & Mobility | 1.63× | ||
| 15 | Winamax | Games | 1.61× | ||
| 16 | FC Bayern Munich | Sports | 1.59× | ||
| 17 | Paris Saint-Germain | Sports | 1.57× | ||
| 18 | Motorcycle sport | Sports | 1.55× | ||
| 19 | American football | Sports | 1.53× | ||
| 20 | Motorcycle racing | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.99× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Risk Appetite | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Individualism | JOY | 0.67× |
Mixed martial arts has an estimated audience of 3,764,601 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
18.4% of Mixed martial arts fans are female, 81.6% are male, with an average age of 39.3 years.
Mixed martial arts fans show strongest brand affinity for Paris Saint-Germain (1.57×), Ultimate Fighting Championship (2.81×), and Martial arts (2.22×) over the country average.
Mixed martial arts fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on Ultimate Fighting Championship (2.81×), Martial arts (2.22×), Combat sport (2.29×), and Judo (2.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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