Rascasse Audience Intelligence

Kansas City Chiefs Fan Demographics in United States

Kansas City Chiefs has an estimated audience of 23.7M people in United States.

#10among American football in United States
#15among teams in United States#91in Sports

The average Kansas City Chiefs fan in United States is 35.2 years old, more male, and lives primarily in Missouri.

By number of fans, Kansas City Chiefs ranks #8 among the 32 NFL teams in United States — 1.5× the group median.

Its fans are 2.3 years younger than the group average of 37.5.

Women make up 40.2% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 31 NFL teams, Kansas City Chiefs fans stand out for their interest in Travis Kelce, NFL Network and Boston Celtics.

In Q3/2026, search interest was −24.3% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: January, October and November account for 53% of the year's searches, June is the quietest month.

Most fans live in Missouri, Texas, Kansas.

Top affinities include Los Angeles Chargers, Tampa Bay Buccaneers, Travis Kelce, with strongest over-indexing on Los Angeles Chargers (8.69× the country average).

Demographically, the Kansas City Chiefs audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Design Affinity.

The typical Kansas City Chiefs fan in United States is more male, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
23.7M
in United States
Gender
40.2%♀
59.8% male
Age
35.2
average years
Country rank
#1312
among all objects in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kansas City Chiefs fans

40.2% are female, 59.8% are male, average age 35.2.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Kansas City Chiefs audience in United States
MetricValue
Female40.2%
Male59.8%
Average age35.2
Estimated audience size23.7M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Kansas City Chiefs audience in United States
Age bracketShare%
16-2433%
25-3421%
35-4417%
45-5415%
55+14%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Kansas City Chiefs audience comes from United States.

Worldwide audience distribution share by country for Kansas City Chiefs
CountryShare
United States77.5%
Canada3.8%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kansas City Chiefs fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~1.5M6.23×
02Missouri~2.5M5.24×
03Iowa~500K2.30×
04Nebraska~300K2.25×
05Arkansas~300K1.48×
06Oklahoma~400K1.38×
07South Dakota~90K1.38×
08Colorado~500K1.23×
09Wyoming~50K1.15×
10Mississippi~200K0.93×
11New Mexico~100K0.92×
12Montana~70K0.89×
13Ohio~700K0.83×
14Idaho~100K0.83×
15Texas~1.5M0.80×
16Pennsylvania~700K0.79×
17South Carolina~300K0.79×
18Michigan~600K0.78×
19Illinois~700K0.77×
20Indiana~400K0.77×
21North Dakota~40K0.77×
22Arizona~400K0.76×
23Tennessee~400K0.76×
24Kentucky~200K0.75×
25West Virginia~100K0.75×
26Maine~70K0.72×
27Utah~200K0.71×
28Alabama~200K0.70×
29Louisiana~200K0.70×
30Wisconsin~300K0.69×
31North Carolina~500K0.68×
32Delaware~50K0.68×
33New Hampshire~60K0.67×
34Rhode Island~50K0.67×
35Minnesota~300K0.66×
36Hawaii~70K0.65×
37Florida~1M0.64×
38Nevada~100K0.62×
39Virginia~400K0.60×
40Georgia~500K0.58×
41Washington~300K0.55×
42Massachusetts~300K0.55×
43Maryland~200K0.54×
44Oregon~200K0.54×
45Alaska~30K0.54×
46Connecticut~100K0.53×
47New York~700K0.52×
48Vermont~20K0.51×
49New Jersey~300K0.46×
50California~1M0.39×
Fig. 06

Affinity by region

Affinity by region — Kansas City Chiefs, United States
0.39×1.00×6.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kansas City Chiefs audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports8.69×
02Tampa Bay BuccaneersSports3.27×
03Travis KelceSports3.20×
04San Francisco 49ersSports3.16×
05NBA playoffsSports2.83×
06NFL NetworkSports2.81×
07Seattle SeahawksSports2.80×
08NBA TVSports2.73×
09NBA FinalsSports2.72×
10Philadelphia EaglesSports2.63×
11Detroit LionsSports2.55×
12Buffalo BillsSports2.51×
13Boston CelticsSports2.50×
14Millie Bobby BrownMovies & TV2.42×
15Los Angeles LakersSports2.39×
16WNBASports2.36×
17Pittsburgh SteelersSports2.33×
18Macy'sShopping1.79×
19NikeFashion & Accessoires1.68×
20FIFA World CupSports1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kansas City Chiefs audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kansas City Chiefs audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.19×
Design AffinityPREMIUM1.13×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kansas City Chiefs audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kansas City Chiefs over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kansas-city-chiefs-11005” · Methodology