Rascasse Audience Intelligence

Associated Wholesale Grocers Target Market in United States

A data profile of the people who buy, follow and care about Associated Wholesale Grocers in United States — modelled from more than twelve digital signal sources. Associated Wholesale Grocers has an estimated audience of 355,806 people in United States.

#72among Supermarket in United States#4563among Brand in United States#614in Shopping

The average Associated Wholesale Grocers fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Missouri, Mississippi.

Top brand affinities include BJ's Wholesale Club, Weather forecasting, Pizza Hut, with strongest over-indexing on BJ's Wholesale Club (8.89× the country average).

Demographically, the Associated Wholesale Grocers audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Associated Wholesale Grocers fan in United States is balanced, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for BJ's Wholesale Club.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Associated Wholesale Grocers profile in United States.

Audience size
356K
in United States
Gender
48.1%♀
51.9% male
Age
36.9
average years
Country rank
#44237
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Associated Wholesale Grocers

48.1% are female, 51.9% are male, average age 36.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Associated Wholesale Grocers audience in United States
MetricValue
Female48.1%
Male51.9%
Average age36.9
Estimated audience size355,806
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Associated Wholesale Grocers audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4916%
50+19%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Associated Wholesale Grocers audience comes from United States.

Worldwide audience distribution share by country for Associated Wholesale Grocers
CountryShare
United States27.5%
Germany27.3%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Associated Wholesale Grocers audience in United States is strongest.

Fig. 05

Top regions by affinity

Associated Wholesale Grocers customers by region in United States
#RegionReachAffinity×
01Mississippi~20K6.30×
02Kansas~10K5.28×
03Missouri~20K3.35×
04Oklahoma~9K2.28×
05Louisiana~10K2.17×
06Minnesota~10K2.02×
07Tennessee~10K1.95×
08Nebraska~3K1.85×
09Arkansas~4K1.23×
10Kentucky~5K1.22×
11Wisconsin~6K1.17×
12Montana~1K1.09×
13Wyoming<1K1.00×
14Nevada~3K0.99×
15Alaska<1K0.95×
16North Dakota<1K0.95×
17Iowa~3K0.94×
18Illinois~10K0.84×
19South Dakota<1K0.83×
20Delaware<1K0.73×
21Washington, District of Columbia<1K0.72×
22Alabama~3K0.71×
23Rhode Island<1K0.71×
24Indiana~4K0.69×
25West Virginia~1K0.69×
26New Hampshire<1K0.69×
27Maine<1K0.69×
28Idaho~1K0.68×
29Hawaii~1K0.68×
30Washington~5K0.65×
31Colorado~4K0.65×
32New Mexico~1K0.65×
33Maryland~4K0.61×
34Texas~20K0.59×
35Virginia~5K0.58×
36Oregon~2K0.58×
37Georgia~6K0.56×
38Ohio~6K0.56×
39Arizona~4K0.56×
40Utah~2K0.56×
41Massachusetts~4K0.55×
42South Carolina~3K0.54×
43Connecticut~2K0.54×
44California~20K0.52×
45Florida~10K0.49×
46Michigan~4K0.49×
47Pennsylvania~6K0.48×
48North Carolina~5K0.47×
49New Jersey~4K0.45×
50New York~9K0.44×
Fig. 06

Affinity by region

Affinity by region — Associated Wholesale Grocers, United States
0.44×1.00×6.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Associated Wholesale Grocers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Associated Wholesale Grocers audience
#·InterestCategoryAffinity×
01BJ's Wholesale ClubShopping8.89×
02Weather forecastingHome & Garden7.75×
03QVCMovies & TV5.91×
04LotteryGames5.83×
05U-HaulBusiness & Career5.26×
06FedExBusiness & Career5.19×
07Discount storesShopping4.89×
08Food LionShopping4.64×
09Pizza HutFood & Beverages4.03×
10Vehicle insuranceCars & Mobility3.89×
11Solar energyHome & Garden3.76×
12Mortgage loansBusiness & Career3.58×
13AldiShopping3.31×
14SubwayFood & Beverages3.15×
15McDonald'sFood & Beverages3.07×
16Shopping mallsShopping3.04×
17Hobby LobbyHome & Garden2.99×
18Best BuyShopping2.89×
19PinterestInternet & Social Media2.81×
20FurnitureHome & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Associated Wholesale Grocers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Associated Wholesale Grocers audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.69×
Convenience OrientationPREMIUM2.54×
Family OrientationCONSERVATISM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Associated Wholesale Grocers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Associated Wholesale Grocers's target market in United States?

Associated Wholesale Grocers's target market in United States covers an estimated 355,806 people, concentrated in California and Missouri.

02

What is the gender split and age of Associated Wholesale Grocers customers?

48.1% of the Associated Wholesale Grocers audience are female, 51.9% are male, with an average age of 36.9 years.

03

Which brands do Associated Wholesale Grocers fans like most?

Associated Wholesale Grocers fans show strongest brand affinity for BJ's Wholesale Club (8.89×), Weather forecasting (7.75×), and Pizza Hut (4.03×) over the country average.

04

Where do Associated Wholesale Grocers fans live in United States?

Associated Wholesale Grocers fans in United States are most concentrated in California (reach ~20K), Missouri (reach ~20K), and Mississippi (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Associated Wholesale Grocers fans also like?

Beyond Associated Wholesale Grocers itself, the audience over-indexes on Weather forecasting (7.75×), Pizza Hut (4.03×), Discount stores (4.89×), and FedEx (5.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Associated Wholesale Grocers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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