A data profile of the people who buy, follow and care about Bernd Zehner in Germany — modelled from more than twelve digital signal sources. Bernd Zehner has an estimated audience of 476,637 people in Germany.
The average Bernd Zehner fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Tim Mälzer, Steffen Henssler, Alfons Schuhbeck, with strongest over-indexing on Tim Mälzer (39.46× the country average).
Demographically, the Bernd Zehner audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bernd Zehner fan in Germany is more female, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Tim Mälzer.
The key figures that characterise the Bernd Zehner profile in Germany.
63.0% are female, 37.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 35.4 |
| Estimated audience size | 476,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Bernd Zehner audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.6% |
| Austria | 4.7% |
| Switzerland | 2.9% |
Where the Bernd Zehner audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~90K | 2.42× | |
| 02 | Rheinland-Pfalz | ~30K | 1.34× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 04 | Hamburg | ~10K | 1.02× | |
| 05 | Saarland | ~6K | 1.02× | |
| 06 | Baden-Württemberg | ~70K | 1.01× | |
| 07 | Niedersachsen | ~50K | 1.00× | |
| 08 | Schleswig-Holstein | ~20K | 0.91× | |
| 09 | Bayern | ~70K | 0.87× | |
| 10 | Thüringen | ~10K | 0.83× | |
| 11 | Bremen | ~4K | 0.83× | |
| 12 | Berlin | ~20K | 0.81× | |
| 13 | Sachsen | ~20K | 0.80× | |
| 14 | Brandenburg | ~10K | 0.75× | |
| 15 | Sachsen-Anhalt | ~10K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.75× |
The strongest cross-interests of the Bernd Zehner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Mälzer | Food & Beverages | 39.46× | ||
| 02 | Steffen Henssler | Food & Beverages | 21.58× | ||
| 03 | Alfons Schuhbeck | Food & Beverages | 11.42× | ||
| 04 | The Taste | Food & Beverages | 10.74× | ||
| 05 | Frank Rosin | Food & Beverages | 10.20× | ||
| 06 | Melanie C | Music & Radio | 8.87× | ||
| 07 | Horst Lichter | Movies & TV | 8.48× | ||
| 08 | Julia Roberts | Movies & TV | 7.79× | ||
| 09 | Johann Lafer | Food & Beverages | 7.65× | ||
| 10 | Michael Patrick Kelly | Music & Radio | 7.53× | ||
| 11 | ZDF-Fernsehgarten | Movies & TV | 5.64× | ||
| 12 | Henry Cavill | Movies & TV | 5.43× | ||
| 13 | Barbara Schöneberger | Movies & TV | 4.91× | ||
| 14 | Ina Müller | Movies & TV | 3.87× | ||
| 15 | Roland Kaiser | Music & Radio | 3.20× | ||
| 16 | Udo Lindenberg | Music & Radio | 3.00× | ||
| 17 | RTL Television | Movies & TV | 2.71× | ||
| 18 | Müller (company) | Food & Beverages | 2.03× | ||
| 19 | Tagesschau | Movies & TV | 1.58× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.79× |
Bernd Zehner has an estimated audience of 476,637 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
63.0% of Bernd Zehner fans are female, 37.0% are male, with an average age of 35.4 years.
Bernd Zehner fans show strongest brand affinity for Tim Mälzer (39.46×), Steffen Henssler (21.58×), and Alfons Schuhbeck (11.42×) over the country average.
Bernd Zehner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Hessen (reach ~90K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Bernd Zehner itself, the audience over-indexes on Steffen Henssler (21.58×), Alfons Schuhbeck (11.42×), Horst Lichter (8.48×), and Julia Roberts (7.79×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bernd Zehner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.