Rascasse Audience Intelligence

Mein Lokal, Dein Lokal Audience in Germany

A data profile of the people who buy, follow and care about Mein Lokal, Dein Lokal in Germany — modelled from more than twelve digital signal sources. Mein Lokal, Dein Lokal has an estimated audience of 796,777 people in Germany.

#131among TV series in Germany#330among Movie / TV Show / Series in Germany#1046in Movies & TV

The average Mein Lokal, Dein Lokal fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WE Fashion, Michael Patrick Kelly, Steffen Henssler, with strongest over-indexing on WE Fashion (20× the country average).

Demographically, the Mein Lokal, Dein Lokal audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mein Lokal, Dein Lokal fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for WE Fashion.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mein Lokal, Dein Lokal profile in Germany.

Audience size
797K
in Germany
Gender
52.9%♀
47.1% male
Age
40.4
average years
Country rank
#7932
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mein Lokal, Dein Lokal viewers

52.9% are female, 47.1% are male, average age 40.4.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Mein Lokal, Dein Lokal audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age40.4
Estimated audience size796,777
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Mein Lokal, Dein Lokal audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3926%
40-4927%
50+16%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Mein Lokal, Dein Lokal audience comes from Germany.

Worldwide audience distribution share by country for Mein Lokal, Dein Lokal
CountryShare
Germany90.7%
Austria5.5%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mein Lokal, Dein Lokal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mein Lokal, Dein Lokal fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K1.48×
02Bayern~200K1.26×
03Baden-Württemberg~100K1.24×
04Sachsen-Anhalt~30K1.20×
05Saarland~10K1.14×
06Schleswig-Holstein~30K1.12×
07Niedersachsen~90K1.11×
08Nordrhein-Westfalen~200K1.10×
09Thüringen~20K1.09×
10Mecklenburg-Vorpommern~10K0.95×
11Hessen~60K0.90×
12Sachsen~40K0.90×
13Bremen~6K0.88×
14Hamburg~10K0.73×
15Brandenburg~20K0.70×
16Berlin~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Mein Lokal, Dein Lokal, Germany
0.49×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mein Lokal, Dein Lokal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mein Lokal, Dein Lokal audience
#·InterestCategoryAffinity×
01WE FashionFashion & Accessoires20.00×
02Steffen HensslerFood & Beverages11.28×
03Sam HeughanMovies & TV10.41×
04Tim MälzerFood & Beverages9.48×
05Michael Patrick KellyMusic & Radio8.94×
06ZDF-FernsehgartenMovies & TV7.07×
07Mel GibsonMovies & TV6.32×
08Humboldt University of BerlinBusiness & Career5.38×
09Hape KerkelingMovies & TV5.37×
10Jeanette BiedermannMusic & Radio4.04×
11Andy BorgMusic & Radio3.95×
12Scooby-DooMovies & TV3.73×
13Beatrice EgliMusic & Radio3.29×
14Let's Dance (German TV series)Movies & TV3.20×
15Sarah ConnorMusic & Radio3.17×
16Roland KaiserMusic & Radio2.75×
17Helene FischerMusic & Radio2.26×
18TransfermarktSports2.12×
19TagesschauMovies & TV1.78×
20NatureHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mein Lokal, Dein Lokal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mein Lokal, Dein Lokal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Convenience OrientationPREMIUM1.43×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mein Lokal, Dein Lokal audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Sports ActivityPOWER0.70×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mein Lokal, Dein Lokal have in Germany?

Mein Lokal, Dein Lokal has an estimated audience of 796,777 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mein Lokal, Dein Lokal viewers?

52.9% of Mein Lokal, Dein Lokal fans are female, 47.1% are male, with an average age of 40.4 years.

03

Which brands do Mein Lokal, Dein Lokal fans like most?

Mein Lokal, Dein Lokal fans show strongest brand affinity for WE Fashion (20×), Michael Patrick Kelly (8.94×), and Steffen Henssler (11.28×) over the country average.

04

Where do Mein Lokal, Dein Lokal fans live in Germany?

Mein Lokal, Dein Lokal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mein Lokal, Dein Lokal fans also like?

Beyond Mein Lokal, Dein Lokal itself, the audience over-indexes on Michael Patrick Kelly (8.94×), Steffen Henssler (11.28×), Sam Heughan (10.41×), and ZDF-Fernsehgarten (7.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Mein Lokal, Dein Lokal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mein Lokal, Dein Lokal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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