Mein Lokal, Dein Lokal Audience in Germany
Mein Lokal, Dein Lokal has an estimated audience of 883,055 people in Germany. 59.9% are female, 40.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WE Fashion, Let's Dance (German TV series), Steffen Henssler, Gute Zeiten, schlechte Zeiten, Michael Patrick Kelly.
The average Mein Lokal, Dein Lokal fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WE Fashion, Let's Dance (German TV series), Steffen Henssler, with strongest over-indexing on WE Fashion (20× the country average). Demographically, the Mein Lokal, Dein Lokal audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Mein Lokal, Dein Lokal fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 41.7 |
| Estimated audience size | 883,055 |
Audience persona
The typical Mein Lokal, Dein Lokal fan in Germany is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,670 | 1.05× |
| Bayern | 185,804 | 1.31× |
| Baden-Württemberg | 164,892 | 1.37× |
| Niedersachsen | 96,396 | 1.12× |
| Rheinland-Pfalz | 63,258 | 1.43× |
| Hessen | 61,402 | 0.91× |
| Schleswig-Holstein | 38,285 | 1.21× |
| Sachsen | 37,176 | 0.86× |
| Thüringen | 22,450 | 1× |
| Brandenburg | 21,544 | 0.79× |
| Berlin | 21,064 | 0.53× |
| Mecklenburg-Vorpommern | 20,228 | 1.2× |
| Sachsen-Anhalt | 18,119 | 0.79× |
| Hamburg | 14,742 | 0.74× |
| Saarland | 10,347 | 0.95× |
| Bremen | 6,346 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 20× | Fashion & Accessoires |
| Let's Dance (German TV series) | 3.86× | Movies & TV |
| Steffen Henssler | 9.5× | Food & Beverages |
| Gute Zeiten, schlechte Zeiten | 2.89× | Movies & TV |
| Michael Patrick Kelly | 5.61× | Music & Radio |
| Roland Kaiser | 2.91× | Music & Radio |
| Helene Fischer | 2.41× | Music & Radio |
| FC Bayern Munich | 1.59× | Sports |
| Tagesschau | 1.6× | Movies & TV |
| ZDF-Fernsehgarten | 5.44× | Movies & TV |
| Obi (store) | 1.68× | Shopping |
| Schlager music | 2.4× | Music & Radio |
| Scooby-Doo | 3.62× | Movies & TV |
| Austin Powers (film series) | 10.04× | Movies & TV |
| Transfermarkt | 2.07× | Sports |
| Alfons Schuhbeck | 4.27× | Food & Beverages |
| Hygiene | 2.37× | Beauty & Wellness |
| Florian Silbereisen | 2.59× | Music & Radio |
| Wetter.com | 1.75× | Home & Garden |
| Sam Heughan | 6.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.0% |
| Austria | 4.6% |
| Switzerland | 1.7% |
See Mein Lokal, Dein Lokal audiences in other countries
- Mein Lokal, Dein Lokal — United States
- Mein Lokal, Dein Lokal — United Kingdom
- Mein Lokal, Dein Lokal — France
- Mein Lokal, Dein Lokal — Italy
- Mein Lokal, Dein Lokal — Spain
- Mein Lokal, Dein Lokal — Brazil
- Mein Lokal, Dein Lokal — Japan
- Mein Lokal, Dein Lokal — South Korea
- Mein Lokal, Dein Lokal — India
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- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Mein Lokal, Dein Lokal have in Germany?
Mein Lokal, Dein Lokal has an estimated audience of 883,055 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mein Lokal, Dein Lokal fans?
59.9% of Mein Lokal, Dein Lokal fans are female, 40.1% are male, with an average age of 41.7 years.
Which brands do Mein Lokal, Dein Lokal fans like most?
Mein Lokal, Dein Lokal fans show strongest brand affinity for WE Fashion (20×), Let's Dance (German TV series) (3.86×), and Steffen Henssler (9.5×) over the country average.
Where do Mein Lokal, Dein Lokal fans live in Germany?
Mein Lokal, Dein Lokal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,670), Bayern (reach 185,804), and Baden-Württemberg (reach 164,892). These three regions account for the largest share of the active audience.
What other brands do Mein Lokal, Dein Lokal fans also like?
Beyond Mein Lokal, Dein Lokal itself, the audience over-indexes on Let's Dance (German TV series) (3.86×), Steffen Henssler (9.5×), Gute Zeiten, schlechte Zeiten (2.89×), and Michael Patrick Kelly (5.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mein Lokal, Dein Lokal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.