Grill den Henssler Audience in Germany
Grill den Henssler has an estimated audience of 636,873 people in Germany. 62.6% are female, 37.4% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: WE Fashion, Let's Dance (German TV series), Steffen Henssler, Sam Heughan, Gute Zeiten, schlechte Zeiten.
The average Grill den Henssler fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include WE Fashion, Let's Dance (German TV series), Steffen Henssler, with strongest over-indexing on WE Fashion (20× the country average). Demographically, the Grill den Henssler audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Grill den Henssler fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.2 |
| Estimated audience size | 636,873 |
Audience persona
The typical Grill den Henssler fan in Germany is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,430 | 1.07× |
| Bayern | 93,058 | 0.91× |
| Baden-Württemberg | 79,927 | 0.92× |
| Niedersachsen | 74,020 | 1.2× |
| Hessen | 39,749 | 0.82× |
| Sachsen | 39,515 | 1.27× |
| Rheinland-Pfalz | 34,077 | 1.07× |
| Schleswig-Holstein | 25,398 | 1.11× |
| Brandenburg | 24,698 | 1.25× |
| Thüringen | 19,451 | 1.2× |
| Berlin | 19,121 | 0.67× |
| Mecklenburg-Vorpommern | 14,625 | 1.2× |
| Sachsen-Anhalt | 11,831 | 0.72× |
| Hamburg | 10,764 | 0.75× |
| Saarland | 8,847 | 1.13× |
| Bremen | 3,924 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 20× | Fashion & Accessoires |
| Let's Dance (German TV series) | 6.38× | Movies & TV |
| Steffen Henssler | 18.18× | Food & Beverages |
| Sam Heughan | 12.26× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 4.1× | Movies & TV |
| ZDF-Fernsehgarten | 8.3× | Movies & TV |
| Michael Patrick Kelly | 7.69× | Music & Radio |
| Helene Fischer | 3.1× | Music & Radio |
| Argos (retailer) | 20× | Shopping |
| Gaelic football | 14.08× | Sports |
| Florian Silbereisen | 3.45× | Music & Radio |
| Andy Borg | 4.61× | Music & Radio |
| Deichmann | 2.36× | Shopping |
| In aller Freundschaft | 4.08× | Movies & TV |
| Roland Kaiser | 3.09× | Music & Radio |
| Schlager music | 2.78× | Music & Radio |
| Spiegel Online | 1.89× | News |
| German television comedy | 4.96× | Movies & TV |
| Hape Kerkeling | 5.53× | Movies & TV |
| Satire | 3.72× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Indulgence | JOY | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.0% |
| Austria | 7.1% |
| Switzerland | 6.4% |
See Grill den Henssler audiences in other countries
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Frequently asked questions
How many fans does Grill den Henssler have in Germany?
Grill den Henssler has an estimated audience of 636,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grill den Henssler fans?
62.6% of Grill den Henssler fans are female, 37.4% are male, with an average age of 42.2 years.
Which brands do Grill den Henssler fans like most?
Grill den Henssler fans show strongest brand affinity for WE Fashion (20×), Let's Dance (German TV series) (6.38×), and Steffen Henssler (18.18×) over the country average.
Where do Grill den Henssler fans live in Germany?
Grill den Henssler fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,430), Bayern (reach 93,058), and Baden-Württemberg (reach 79,927). These three regions account for the largest share of the active audience.
What other brands do Grill den Henssler fans also like?
Beyond Grill den Henssler itself, the audience over-indexes on Let's Dance (German TV series) (6.38×), Steffen Henssler (18.18×), Sam Heughan (12.26×), and Gute Zeiten, schlechte Zeiten (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grill den Henssler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.