A data profile of the people who buy, follow and care about Reiner Calmund in Germany — modelled from more than twelve digital signal sources. Reiner Calmund has an estimated audience of 854,511 people in Germany.
The average Reiner Calmund fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include 2. Bundesliga, SV Werder Bremen, Borussia Dortmund, with strongest over-indexing on 2. Bundesliga (5.09× the country average).
Demographically, the Reiner Calmund audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Reiner Calmund fan in Germany is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for 2. Bundesliga.
The key figures that characterise the Reiner Calmund profile in Germany.
38.2% are female, 61.8% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.0 |
| Estimated audience size | 854,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Reiner Calmund audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.1% |
| Austria | 6.4% |
| Switzerland | 2.6% |
Where the Reiner Calmund audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 1.40× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.21× | |
| 03 | Sachsen | ~50K | 1.17× | |
| 04 | Thüringen | ~30K | 1.12× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.10× | |
| 06 | Sachsen-Anhalt | ~30K | 1.09× | |
| 07 | Rheinland-Pfalz | ~50K | 1.05× | |
| 08 | Brandenburg | ~30K | 1.02× | |
| 09 | Niedersachsen | ~90K | 0.98× | |
| 10 | Schleswig-Holstein | ~30K | 0.94× | |
| 11 | Hamburg | ~20K | 0.87× | |
| 12 | Baden-Württemberg | ~100K | 0.85× | |
| 13 | Hessen | ~60K | 0.84× | |
| 14 | Bayern | ~100K | 0.82× | |
| 15 | Bremen | ~6K | 0.82× | |
| 16 | Berlin | ~30K | 0.77× |
The strongest cross-interests of the Reiner Calmund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steffen Henssler | Food & Beverages | 10.89× | ||
| 02 | Leon Goretzka | Sports | 5.49× | ||
| 03 | 2. Bundesliga | Sports | 5.09× | ||
| 04 | MSV Duisburg | Sports | 4.44× | ||
| 05 | 3. Liga | Sports | 4.16× | ||
| 06 | SC Freiburg | Sports | 3.80× | ||
| 07 | 1. FC Köln | Sports | 3.69× | ||
| 08 | Dynamo Dresden | Sports | 3.32× | ||
| 09 | SV Werder Bremen | Sports | 3.22× | ||
| 10 | RB Leipzig | Sports | 3.16× | ||
| 11 | Borussia Mönchengladbach | Sports | 3.15× | ||
| 12 | Sportschau | Sports | 3.04× | ||
| 13 | Manuel Neuer | Sports | 2.93× | ||
| 14 | Tipico | Games | 2.74× | ||
| 15 | VfB Stuttgart | Sports | 2.71× | ||
| 16 | Transfermarkt | Sports | 2.65× | ||
| 17 | Borussia Dortmund | Sports | 2.36× | ||
| 18 | Bundesliga | Sports | 2.12× | ||
| 19 | FC Bayern Munich | Sports | 1.92× | ||
| 20 | FIFA World Cup | Sports | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.16× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.76× |
Reiner Calmund has an estimated audience of 854,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
38.2% of Reiner Calmund fans are female, 61.8% are male, with an average age of 39.0 years.
Reiner Calmund fans show strongest brand affinity for 2. Bundesliga (5.09×), SV Werder Bremen (3.22×), and Borussia Dortmund (2.36×) over the country average.
Reiner Calmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Reiner Calmund itself, the audience over-indexes on SV Werder Bremen (3.22×), Borussia Dortmund (2.36×), Sportschau (3.04×), and FC Bayern Munich (1.92×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Reiner Calmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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