Olivia Jones Audience in Germany
Olivia Jones has an estimated audience of 1,197,158 people in Germany. 80.4% are female, 19.6% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Let's Dance (German TV series), Mary Roos, Hape Kerkeling, Roland Kaiser, Michael Patrick Kelly.
The average Olivia Jones fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Let's Dance (German TV series), Mary Roos, Hape Kerkeling, with strongest over-indexing on Let's Dance (German TV series) (5.22× the country average). Demographically, the Olivia Jones audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Olivia Jones fans
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 40.7 |
| Estimated audience size | 1,197,158 |
Audience persona
The typical Olivia Jones fan in Germany is more female, around 40.7 years old, with strong Pet Ownership tendencies and a notable affinity for Let's Dance (German TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,037 | 1.06× |
| Bayern | 157,134 | 0.82× |
| Niedersachsen | 133,406 | 1.15× |
| Baden-Württemberg | 129,327 | 0.79× |
| Hessen | 75,114 | 0.82× |
| Rheinland-Pfalz | 57,042 | 0.95× |
| Sachsen | 56,128 | 0.96× |
| Schleswig-Holstein | 50,284 | 1.17× |
| Hamburg | 44,045 | 1.63× |
| Berlin | 41,410 | 0.77× |
| Brandenburg | 37,151 | 1× |
| Sachsen-Anhalt | 33,803 | 1.09× |
| Thüringen | 32,143 | 1.05× |
| Mecklenburg-Vorpommern | 24,911 | 1.09× |
| Saarland | 12,489 | 0.85× |
| Bremen | 8,206 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Let's Dance (German TV series) | 5.22× | Movies & TV |
| Mary Roos | 11.94× | Music & Radio |
| Hape Kerkeling | 9.49× | Movies & TV |
| Roland Kaiser | 4.94× | Music & Radio |
| Michael Patrick Kelly | 9.1× | Music & Radio |
| Sam Heughan | 12.65× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 4.25× | Movies & TV |
| Matthias Reim | 7.79× | Music & Radio |
| Andy Borg | 6.5× | Music & Radio |
| Dieter Bohlen | 5.79× | Music & Radio |
| ZDF-Fernsehgarten | 8.11× | Movies & TV |
| Florian Silbereisen | 4.38× | Music & Radio |
| Helene Fischer | 3.42× | Music & Radio |
| Schlager music | 3.56× | Music & Radio |
| Kai Pflaume | 7.89× | Movies & TV |
| Deichmann | 2.83× | Shopping |
| Beatrice Egli | 4.59× | Music & Radio |
| Bernhard Brink | 8.79× | Music & Radio |
| QVC | 3.48× | Movies & TV |
| Carmen Geiss | 6.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.37 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Community Orientation | OPEN | 1.34 |
| Family Orientation | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.22 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.5% |
| United States | 3.8% |
| United Kingdom | 0.9% |
See Olivia Jones audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Günther Jauch (4,348,244)
- Simone Thomalla (4,040,012)
- Laura Wontorra (3,698,038)
Frequently asked questions
How many fans does Olivia Jones have in Germany?
Olivia Jones has an estimated audience of 1,197,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olivia Jones fans?
80.4% of Olivia Jones fans are female, 19.6% are male, with an average age of 40.7 years.
Which brands do Olivia Jones fans like most?
Olivia Jones fans show strongest brand affinity for Let's Dance (German TV series) (5.22×), Mary Roos (11.94×), and Hape Kerkeling (9.49×) over the country average.
Where do Olivia Jones fans live in Germany?
Olivia Jones fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,037), Bayern (reach 157,134), and Niedersachsen (reach 133,406). These three regions account for the largest share of the active audience.
What other brands do Olivia Jones fans also like?
Beyond Olivia Jones itself, the audience over-indexes on Mary Roos (11.94×), Hape Kerkeling (9.49×), Roland Kaiser (4.94×), and Michael Patrick Kelly (9.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olivia Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.