A data profile of the people who buy, follow and care about Olivia Jones in Germany — modelled from more than twelve digital signal sources. Olivia Jones has an estimated audience of 2,421,419 people in Germany.
The average Olivia Jones fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Hape Kerkeling, Michael Patrick Kelly, Roland Kaiser, with strongest over-indexing on Hape Kerkeling (13.1× the country average).
Demographically, the Olivia Jones audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Olivia Jones fan in Germany is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hape Kerkeling.
The key figures that characterise the Olivia Jones profile in Germany.
80.4% are female, 19.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 40.7 |
| Estimated audience size | 2,421,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 16% |
of the worldwide Olivia Jones audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 96.6% |
| United States | 2.0% |
| United Kingdom | 0.5% |
Where the Olivia Jones audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~40K | 1.46× | |
| 02 | Niedersachsen | ~100K | 1.28× | |
| 03 | Schleswig-Holstein | ~50K | 1.18× | |
| 04 | Sachsen-Anhalt | ~30K | 1.12× | |
| 05 | Mecklenburg-Vorpommern | ~30K | 1.10× | |
| 06 | Thüringen | ~30K | 1.07× | |
| 07 | Nordrhein-Westfalen | ~300K | 1.05× | |
| 08 | Sachsen | ~60K | 1.01× | |
| 09 | Brandenburg | ~40K | 1.01× | |
| 10 | Rheinland-Pfalz | ~60K | 0.95× | |
| 11 | Saarland | ~10K | 0.95× | |
| 12 | Bremen | ~9K | 0.84× | |
| 13 | Hessen | ~70K | 0.80× | |
| 14 | Bayern | ~100K | 0.77× | |
| 15 | Baden-Württemberg | ~100K | 0.75× | |
| 16 | Berlin | ~40K | 0.71× |
The strongest cross-interests of the Olivia Jones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sam Heughan | Movies & TV | 13.75× | ||
| 02 | Michael Patrick Kelly | Music & Radio | 13.74× | ||
| 03 | Hape Kerkeling | Movies & TV | 13.10× | ||
| 04 | ZDF-Fernsehgarten | Movies & TV | 10.26× | ||
| 05 | Matthias Reim | Music & Radio | 9.27× | ||
| 06 | Türkisch für Anfänger | Movies & TV | 8.75× | ||
| 07 | Carmen Geiss | Movies & TV | 8.42× | ||
| 08 | Mary Roos | Music & Radio | 8.33× | ||
| 09 | Andy Borg | Music & Radio | 7.46× | ||
| 10 | Giovanni Zarrella | Music & Radio | 6.18× | ||
| 11 | Udo Jürgens | Music & Radio | 6.07× | ||
| 12 | Jeanette Biedermann | Music & Radio | 5.90× | ||
| 13 | Sarah Connor | Music & Radio | 5.70× | ||
| 14 | Barbara Schöneberger | Movies & TV | 5.70× | ||
| 15 | Roland Kaiser | Music & Radio | 5.53× | ||
| 16 | Beatrice Egli | Music & Radio | 4.91× | ||
| 17 | QVC | Movies & TV | 3.54× | ||
| 18 | Let's Dance (German TV series) | Movies & TV | 3.54× | ||
| 19 | Helene Fischer | Music & Radio | 3.14× | ||
| 20 | Deichmann | Shopping | 2.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Community Orientation | OPEN | 1.44× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.64× | |
| Sports Activity | POWER | 0.71× |
Olivia Jones has an estimated audience of 2,421,419 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
80.4% of Olivia Jones fans are female, 19.6% are male, with an average age of 40.7 years.
Olivia Jones fans show strongest brand affinity for Hape Kerkeling (13.1×), Michael Patrick Kelly (13.74×), and Roland Kaiser (5.53×) over the country average.
Olivia Jones fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Olivia Jones itself, the audience over-indexes on Michael Patrick Kelly (13.74×), Roland Kaiser (5.53×), ZDF-Fernsehgarten (10.26×), and Matthias Reim (9.27×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Olivia Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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