Alexander Klaws Audience in Germany
Alexander Klaws has an estimated audience of 685,282 people in Germany. 87.1% are female, 12.9% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Michael Patrick Kelly, Let's Dance (German TV series), Andy Borg, Mary Roos, Bernhard Brink.
The average Alexander Klaws fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Michael Patrick Kelly, Let's Dance (German TV series), Andy Borg, with strongest over-indexing on Michael Patrick Kelly (21.15× the country average). Demographically, the Alexander Klaws audience skews more female with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Alexander Klaws fans
| Metric | Value |
|---|---|
| Female | 87.1% |
| Male | 12.9% |
| Average age | 40.0 |
| Estimated audience size | 685,282 |
Audience persona
The typical Alexander Klaws fan in Germany is more female, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Michael Patrick Kelly.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,480 | 1.08× |
| Baden-Württemberg | 81,174 | 0.87× |
| Niedersachsen | 71,998 | 1.08× |
| Bayern | 68,962 | 0.63× |
| Schleswig-Holstein | 53,777 | 2.19× |
| Hessen | 41,064 | 0.79× |
| Sachsen | 31,541 | 0.94× |
| Rheinland-Pfalz | 28,569 | 0.83× |
| Berlin | 25,449 | 0.83× |
| Hamburg | 20,219 | 1.31× |
| Brandenburg | 19,855 | 0.93× |
| Sachsen-Anhalt | 18,172 | 1.02× |
| Mecklenburg-Vorpommern | 15,297 | 1.17× |
| Thüringen | 15,277 | 0.87× |
| Saarland | 6,384 | 0.76× |
| Bremen | 4,112 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Patrick Kelly | 21.15× | Music & Radio |
| Let's Dance (German TV series) | 10.45× | Movies & TV |
| Andy Borg | 14.97× | Music & Radio |
| Mary Roos | 21.43× | Music & Radio |
| Bernhard Brink | 21.7× | Music & Radio |
| ZDF-Fernsehgarten | 15.7× | Movies & TV |
| Florian Silbereisen | 8.28× | Music & Radio |
| Jeanette Biedermann | 12.6× | Music & Radio |
| Hape Kerkeling | 13.29× | Movies & TV |
| Kai Pflaume | 12.96× | Movies & TV |
| Semino Rossi | 11.07× | Music & Radio |
| Helene Fischer | 5.15× | Music & Radio |
| Beatrice Egli | 7.68× | Music & Radio |
| Roland Kaiser | 5.9× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 5.41× | Movies & TV |
| In aller Freundschaft | 7.33× | Movies & TV |
| Kastelruther Spatzen | 12.5× | Music & Radio |
| Schlager music | 4.1× | Music & Radio |
| Carmen Nebel | 20.43× | Movies & TV |
| Rea Garvey | 9.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.3 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
| Community Orientation | OPEN | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 3.2% |
| Switzerland | 2.4% |
See Alexander Klaws audiences in other countries
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Frequently asked questions
How many fans does Alexander Klaws have in Germany?
Alexander Klaws has an estimated audience of 685,282 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Alexander Klaws fans?
87.1% of Alexander Klaws fans are female, 12.9% are male, with an average age of 40.0 years.
Which brands do Alexander Klaws fans like most?
Alexander Klaws fans show strongest brand affinity for Michael Patrick Kelly (21.15×), Let's Dance (German TV series) (10.45×), and Andy Borg (14.97×) over the country average.
Where do Alexander Klaws fans live in Germany?
Alexander Klaws fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,480), Baden-Württemberg (reach 81,174), and Niedersachsen (reach 71,998). These three regions account for the largest share of the active audience.
What other brands do Alexander Klaws fans also like?
Beyond Alexander Klaws itself, the audience over-indexes on Let's Dance (German TV series) (10.45×), Andy Borg (14.97×), Mary Roos (21.43×), and Bernhard Brink (21.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alexander Klaws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.