Rascasse Audience Intelligence

Alexander Klaws Audience in Germany

A data profile of the people who buy, follow and care about Alexander Klaws in Germany — modelled from more than twelve digital signal sources. Alexander Klaws has an estimated audience of 683,316 people in Germany.

#75among Pop in Germany#1528among Person in Germany#979in Music & Radio

The average Alexander Klaws fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Michael Patrick Kelly, Hape Kerkeling, Andy Borg, with strongest over-indexing on Michael Patrick Kelly (31.06× the country average).

Demographically, the Alexander Klaws audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alexander Klaws fan in Germany is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Michael Patrick Kelly.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alexander Klaws profile in Germany.

Audience size
683K
in Germany
Gender
87.1%♀
12.9% male
Age
40.0
average years
Country rank
#9020
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alexander Klaws fans

87.1% are female, 12.9% are male, average age 40.0.

Fig. 02

Gender split

87.1%
Female
12.9%
Male
Demographic split for Alexander Klaws audience in Germany
MetricValue
Female87.1%
Male12.9%
Average age40.0
Estimated audience size683,316
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Alexander Klaws audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3919%
40-4925%
50+19%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Alexander Klaws audience comes from Germany.

Worldwide audience distribution share by country for Alexander Klaws
CountryShare
Germany92.2%
Austria3.2%
Switzerland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alexander Klaws audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alexander Klaws fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K2.14×
02Hamburg~20K1.49×
03Mecklenburg-Vorpommern~20K1.17×
04Niedersachsen~70K1.09×
05Nordrhein-Westfalen~200K1.05×
06Sachsen-Anhalt~20K1.04×
07Brandenburg~20K0.96×
08Sachsen~30K0.92×
09Thüringen~20K0.89×
10Rheinland-Pfalz~30K0.82×
11Baden-Württemberg~80K0.81×
12Berlin~20K0.79×
13Saarland~7K0.79×
14Bremen~4K0.77×
15Hessen~40K0.75×
16Bayern~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Alexander Klaws, Germany
0.61×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alexander Klaws audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alexander Klaws audience
#·InterestCategoryAffinity×
01Michael Patrick KellyMusic & Radio31.06×
02ZDF-FernsehgartenMovies & TV19.29×
03Hape KerkelingMovies & TV17.47×
04Andy BorgMusic & Radio16.68×
05Jeanette BiedermannMusic & Radio14.82×
06Yvonne CatterfeldMusic & Radio11.25×
07Kai PflaumeMovies & TV10.21×
08Rea GarveyMusic & Radio10.07×
09Sarah ConnorMusic & Radio9.41×
10Mark ForsterMusic & Radio9.04×
11Giovanni ZarrellaMusic & Radio8.90×
12Matthias ReimMusic & Radio8.43×
13Howard CarpendaleMusic & Radio8.26×
14Johannes OerdingMusic & Radio8.07×
15Beatrice EgliMusic & Radio7.98×
16Florian SilbereisenMusic & Radio7.06×
17Let's Dance (German TV series)Movies & TV6.90×
18Barbara SchönebergerMovies & TV6.75×
19Roland KaiserMusic & Radio6.63×
20Helene FischerMusic & Radio4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alexander Klaws audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alexander Klaws audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
Community OrientationOPEN1.32×
Family OrientationCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alexander Klaws audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Career OrientationPOWER0.72×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alexander Klaws have in Germany?

Alexander Klaws has an estimated audience of 683,316 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Alexander Klaws fans?

87.1% of Alexander Klaws fans are female, 12.9% are male, with an average age of 40.0 years.

03

Which brands do Alexander Klaws fans like most?

Alexander Klaws fans show strongest brand affinity for Michael Patrick Kelly (31.06×), Hape Kerkeling (17.47×), and Andy Borg (16.68×) over the country average.

04

Where do Alexander Klaws fans live in Germany?

Alexander Klaws fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~80K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Alexander Klaws fans also like?

Beyond Alexander Klaws itself, the audience over-indexes on Hape Kerkeling (17.47×), Andy Borg (16.68×), ZDF-Fernsehgarten (19.29×), and Jeanette Biedermann (14.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Alexander Klaws audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alexander Klaws. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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