Map Audience in Germany
Map has an estimated audience of 795,753 people in Germany. 55.6% are female, 44.4% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Pillow, Home Office, Unique Gifts, Christmas Gift.
The average Map fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Pillow, Home Office, with strongest over-indexing on Rossmann (1.58× the country average). Demographically, the Map audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Map fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.5 |
| Estimated audience size | 795,753 |
Audience persona
The typical Map fan in Germany is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,587 | 1.08× |
| Bayern | 161,935 | 1.27× |
| Baden-Württemberg | 134,222 | 1.24× |
| Niedersachsen | 85,367 | 1.1× |
| Hessen | 67,650 | 1.12× |
| Rheinland-Pfalz | 42,354 | 1.06× |
| Sachsen | 40,287 | 1.03× |
| Berlin | 33,630 | 0.95× |
| Schleswig-Holstein | 29,128 | 1.02× |
| Brandenburg | 20,192 | 0.82× |
| Hamburg | 18,135 | 1.01× |
| Thüringen | 17,855 | 0.88× |
| Sachsen-Anhalt | 16,472 | 0.8× |
| Mecklenburg-Vorpommern | 12,213 | 0.8× |
| Saarland | 8,271 | 0.85× |
| Bremen | 6,704 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.58× | Shopping |
| Pillow | 2.32× | Home & Garden |
| Home Office | 1.6× | Business & Career |
| Unique Gifts | 1.78× | Shopping |
| Christmas Gift | 1.97× | Kids & Family |
| Penn & Teller | 9.56× | Movies & TV |
| Time (magazine) | 2× | News |
| Jack White | 1.93× | Movies & TV |
| Birthday Gifts | 1.59× | Kids & Family |
| Loincloth | 2.63× | Fashion & Accessoires |
| Este, Veneto | 2.09× | Travel & Leisure |
| Stucco | 2.04× | Home & Garden |
| Snow White (Fables) | 1.78× | Literature |
| Euphonium | 7.24× | Music & Radio |
| Hayedeh | 9.68× | Music & Radio |
| Fabriano | 11.52× | Travel & Leisure |
| Pediatric Hematology and Oncology | 4.48× | Health |
| Esra Erol | 2.65× | Movies & TV |
| Nuts (film) | 2.08× | Movies & TV |
| Emperor Entertainment Group | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| Need for Security | CONSERVATISM | 1.32 |
| Family Orientation | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 5.6% |
| France | 2.6% |
See Map audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Map have in Germany?
Map has an estimated audience of 795,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Map fans?
55.6% of Map fans are female, 44.4% are male, with an average age of 42.5 years.
Which brands do Map fans like most?
Map fans show strongest brand affinity for Rossmann (1.58×), Pillow (2.32×), and Home Office (1.6×) over the country average.
Where do Map fans live in Germany?
Map fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,587), Bayern (reach 161,935), and Baden-Württemberg (reach 134,222). These three regions account for the largest share of the active audience.
What other brands do Map fans also like?
Beyond Map itself, the audience over-indexes on Pillow (2.32×), Home Office (1.6×), Unique Gifts (1.78×), and Christmas Gift (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Map. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.