Rascasse Audience Intelligence

Map Audience in Germany

A data profile of the people who buy, follow and care about Map in Germany — modelled from more than twelve digital signal sources. Map has an estimated audience of 795,753 people in Germany.

#3614among Topic in Germany#366in Politics & Society

The average Map fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Müller (company), Nature, with strongest over-indexing on Tagesschau (2.16× the country average).

Demographically, the Map audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Map fan in Germany is more female, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Map profile in Germany.

Audience size
796K
in Germany
Gender
55.6%♀
44.4% male
Age
42.5
average years
Country rank
#7945
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Map fans

55.6% are female, 44.4% are male, average age 42.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Map audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age42.5
Estimated audience size795,753
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Map audience in Germany
Age bracketShare%
16-1913%
20-2914%
30-3921%
40-4929%
50+23%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Map audience comes from Germany.

Worldwide audience distribution share by country for Map
CountryShare
United States16.2%
United Kingdom5.3%
France2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Map audience in Germany is strongest.

Fig. 05

Top regions by affinity

Map fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.23×
02Baden-Württemberg~100K1.20×
03Hessen~70K1.10×
04Niedersachsen~80K1.08×
05Nordrhein-Westfalen~200K1.05×
06Rheinland-Pfalz~40K1.04×
07Sachsen~40K1.03×
08Schleswig-Holstein~30K1.03×
09Bremen~7K1.02×
10Hamburg~20K0.99×
11Thüringen~20K0.91×
12Berlin~30K0.90×
13Saarland~9K0.90×
14Mecklenburg-Vorpommern~10K0.85×
15Brandenburg~20K0.84×
16Sachsen-Anhalt~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Map, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Map audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Map audience
#·InterestCategoryAffinity×
01Proton (automobile)Cars & Mobility11.52×
02José MourinhoSports11.52×
03Olympique LyonnaisSports9.87×
04Air IndiaTravel & Leisure7.77×
05Non-alcoholic beverageFood & Beverages4.13×
06Andy BorgMusic & Radio4.09×
07ZDF-FernsehgartenMovies & TV3.95×
08Travel websiteTravel & Leisure2.83×
09RefrigeratorHome & Garden2.54×
10Wetter.comHome & Garden2.18×
11TagesschauMovies & TV2.16×
12QVCMovies & TV2.13×
13Müller (company)Food & Beverages2.08×
14Breaking newsMovies & TV1.89×
15PostbankBusiness & Career1.87×
16CHECK24Business & Career1.83×
17NatureHome & Garden1.76×
18Helene FischerMusic & Radio1.70×
19PoliticsPolitics & Society1.63×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Map audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Map audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Convenience OrientationPREMIUM1.55×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Map audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.72×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Map have in Germany?

Map has an estimated audience of 795,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Map fans?

55.6% of Map fans are female, 44.4% are male, with an average age of 42.5 years.

03

Which brands do Map fans like most?

Map fans show strongest brand affinity for Tagesschau (2.16×), Müller (company) (2.08×), and Nature (1.76×) over the country average.

04

Where do Map fans live in Germany?

Map fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Map fans also like?

Beyond Map itself, the audience over-indexes on Müller (company) (2.08×), Nature (1.76×), Andy Borg (4.09×), and Proton (automobile) (11.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Map audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Map. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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