Rascasse Audience Intelligence

Map Audience in United States

A data profile of the people who buy, follow and care about Map in United States — modelled from more than twelve digital signal sources. Map has an estimated audience of 6,756,105 people in United States.

#3109among Topic in United States#322in Politics & Society

The average Map fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Subway, Bob Evans, with strongest over-indexing on Reddit (2.34× the country average).

Demographically, the Map audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Map fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Reddit.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Map profile in United States.

Audience size
6.8M
in United States
Gender
43.5%♀
56.5% male
Age
41.0
average years
Country rank
#5178
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Map fans

43.5% are female, 56.5% are male, average age 41.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Map audience in United States
MetricValue
Female43.5%
Male56.5%
Average age41.0
Estimated audience size6,756,105
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Map audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Map audience comes from United States.

Worldwide audience distribution share by country for Map
CountryShare
United States16.2%
United Kingdom5.3%
France2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Map audience in United States is strongest.

Fig. 05

Top regions by affinity

Map fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.44×
02Washington~200K1.31×
03Oregon~90K1.21×
04Utah~70K1.21×
05Wisconsin~100K1.19×
06Colorado~100K1.18×
07Virginia~200K1.16×
08California~800K1.14×
09Idaho~40K1.14×
10Minnesota~100K1.12×
11South Dakota~20K1.11×
12Texas~600K1.10×
13Arizona~200K1.10×
14Kansas~60K1.08×
15New York~400K1.07×
16Missouri~100K1.06×
17Vermont~10K1.06×
18Montana~20K1.05×
19Illinois~200K1.04×
20Michigan~200K1.03×
21Nebraska~30K1.03×
22Oklahoma~80K1.01×
23Iowa~60K1.01×
24North Dakota~10K1.01×
25Massachusetts~100K1.00×
26New Mexico~30K1.00×
27Alaska~10K0.99×
28Florida~400K0.97×
29Arkansas~50K0.97×
30New Hampshire~30K0.97×
31Ohio~200K0.96×
32Indiana~100K0.96×
33Maine~20K0.96×
34Pennsylvania~200K0.95×
35Nevada~60K0.95×
36Maryland~100K0.94×
37New Jersey~200K0.91×
38Hawaii~30K0.90×
39Tennessee~100K0.89×
40Connecticut~60K0.88×
41Georgia~200K0.87×
42North Carolina~200K0.86×
43South Carolina~90K0.85×
44Louisiana~70K0.84×
45Alabama~80K0.81×
46Kentucky~70K0.81×
47Rhode Island~20K0.80×
48West Virginia~20K0.78×
49Delaware~10K0.75×
50Mississippi~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Map, United States
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Map audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Map audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages6.80×
02Bachelor in Paradise (TV series)Movies & TV5.98×
03Stitch!Movies & TV4.47×
04PoliticoPolitics & Society3.04×
05Drudge ReportSports2.66×
06RedditInternet & Social Media2.34×
07Sustainable energyHome & Garden2.27×
08New York PostNews2.19×
09Renewable energyBusiness & Career2.05×
10Board gamesGames2.00×
11SubwayFood & Beverages1.95×
12Real propertyHome & Garden1.89×
13Online newspaperNews1.84×
14Enterprise Rent-A-CarCars & Mobility1.84×
15Hardware storeHome & Garden1.79×
16High schoolBusiness & Career1.77×
17IKEAHome & Garden1.72×
18InnovationBusiness & Career1.64×
19GeneticsKids & Family1.57×
20McDonald'sFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Map audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Map audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
IndulgenceJOY1.47×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Map audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.86×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Map have in United States?

Map has an estimated audience of 6,756,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Map fans?

43.5% of Map fans are female, 56.5% are male, with an average age of 41.0 years.

03

Which brands do Map fans like most?

Map fans show strongest brand affinity for Reddit (2.34×), Subway (1.95×), and Bob Evans (6.8×) over the country average.

04

Where do Map fans live in United States?

Map fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Map fans also like?

Beyond Map itself, the audience over-indexes on Subway (1.95×), Bob Evans (6.8×), IKEA (1.72×), and McDonald's (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Map audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Map. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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