Map Audience in United States
Map has an estimated audience of 6,756,105 people in United States. 43.5% are female, 56.5% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Elsword, Israel, Vocal harmony, Urban Outfitters.
The average Map fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Elsword, Israel, with strongest over-indexing on Historic site (6.8× the country average). Demographically, the Map audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Map fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 41.0 |
| Estimated audience size | 6,756,105 |
Audience persona
The typical Map fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 888,580 | 1.2× |
| Texas | 646,865 | 1.11× |
| Florida | 468,702 | 1.02× |
| New York | 419,325 | 1.11× |
| Illinois | 243,233 | 1.08× |
| Pennsylvania | 220,061 | 0.97× |
| Ohio | 207,740 | 1× |
| Virginia | 195,616 | 1.19× |
| Michigan | 189,345 | 1.07× |
| Washington | 184,851 | 1.36× |
| Georgia | 182,008 | 0.87× |
| North Carolina | 180,696 | 0.89× |
| New Jersey | 161,310 | 0.94× |
| Arizona | 151,372 | 1.1× |
| Massachusetts | 142,651 | 1.07× |
| Colorado | 130,206 | 1.22× |
| Tennessee | 125,676 | 0.93× |
| Indiana | 122,591 | 0.99× |
| Wisconsin | 120,247 | 1.18× |
| Missouri | 118,726 | 1.09× |
| Minnesota | 112,494 | 1.16× |
| Maryland | 110,810 | 0.95× |
| Oregon | 95,282 | 1.23× |
| South Carolina | 86,506 | 0.85× |
| Alabama | 76,585 | 0.81× |
| Oklahoma | 73,349 | 0.98× |
| Utah | 72,200 | 1.19× |
| Louisiana | 72,086 | 0.83× |
| Kentucky | 65,182 | 0.77× |
| Nevada | 62,088 | 0.95× |
| Connecticut | 60,562 | 0.89× |
| Kansas | 56,695 | 1.06× |
| Iowa | 54,655 | 0.98× |
| Arkansas | 52,973 | 0.95× |
| Idaho | 36,868 | 1.09× |
| Mississippi | 36,629 | 0.66× |
| Nebraska | 33,272 | 0.98× |
| New Mexico | 33,098 | 0.98× |
| Washington, District of Columbia | 31,827 | 1.57× |
| New Hampshire | 26,099 | 0.98× |
| Hawaii | 25,110 | 0.86× |
| West Virginia | 23,145 | 0.74× |
| Maine | 22,613 | 0.93× |
| Montana | 18,340 | 0.98× |
| Rhode Island | 17,382 | 0.81× |
| South Dakota | 15,721 | 1.01× |
| Delaware | 13,611 | 0.73× |
| North Dakota | 12,730 | 0.92× |
| Alaska | 12,654 | 0.88× |
| Vermont | 11,823 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 6.8× | Arts & Culture |
| Elsword | 22.35× | Games |
| Israel | 2.75× | Travel & Leisure |
| Vocal harmony | 5.21× | Music & Radio |
| Urban Outfitters | 2.06× | Shopping |
| Mangaka | 3.83× | Literature |
| Throne of Glass | 6.16× | Literature |
| Jesse Plemons | 2.45× | Movies & TV |
| Home staging | 3.41× | Home & Garden |
| Governor of Michigan | 4.74× | Politics & Society |
| Grinch | 2.54× | Movies & TV |
| Wikia | 2.11× | Internet & Social Media |
| Kendra Scott | 1.83× | Fashion & Accessoires |
| Jeep Wagoneer | 3.44× | Cars & Mobility |
| Goop | 3.11× | Internet & Social Media |
| Fairy godmother | 4.09× | Literature |
| Home Bargains | 6.48× | Shopping |
| Hibachi | 4.28× | Food & Beverages |
| JDSU | 1.61× | Business & Career |
| Hipster | 4.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Quality Awareness | PREMIUM | 1.42 |
| Indulgence | JOY | 1.34 |
| Individualism | JOY | 1.26 |
| Travelling | THRILL | 1.24 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| United Kingdom | 5.6% |
| France | 2.6% |
See Map audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Map have in United States?
Map has an estimated audience of 6,756,105 people in United States, concentrated in California and Texas.
What is the gender split and age of Map fans?
43.5% of Map fans are female, 56.5% are male, with an average age of 41.0 years.
Which brands do Map fans like most?
Map fans show strongest brand affinity for Historic site (6.8×), Elsword (22.35×), and Israel (2.75×) over the country average.
Where do Map fans live in United States?
Map fans in United States are most concentrated in California (reach 888,580), Texas (reach 646,865), and Florida (reach 468,702). These three regions account for the largest share of the active audience.
What other brands do Map fans also like?
Beyond Map itself, the audience over-indexes on Elsword (22.35×), Israel (2.75×), Vocal harmony (5.21×), and Urban Outfitters (2.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Map. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.