Map Audience in United States

Map has an estimated audience of 6,756,105 people in United States. 43.5% are female, 56.5% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Kia Sportage, Diabetes mellitus awareness.

The average Map fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (5.16× the country average). Demographically, the Map audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Map fans

Demographic split for Map audience in United States
MetricValue
Female43.5%
Male56.5%
Average age41.0
Estimated audience size6,756,105

Audience persona

The typical Map fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Map in United States
RegionReachAffinity
California888,5801.2×
Texas646,8651.11×
Florida468,7021.02×
New York419,3251.11×
Illinois243,2331.08×
Pennsylvania220,0610.97×
Ohio207,7401×
Virginia195,6161.19×
Michigan189,3451.07×
Washington184,8511.36×
Georgia182,0080.87×
North Carolina180,6960.89×
New Jersey161,3100.94×
Arizona151,3721.1×
Massachusetts142,6511.07×
Colorado130,2061.22×
Tennessee125,6760.93×
Indiana122,5910.99×
Wisconsin120,2471.18×
Missouri118,7261.09×
Minnesota112,4941.16×
Maryland110,8100.95×
Oregon95,2821.23×
South Carolina86,5060.85×
Alabama76,5850.81×
Oklahoma73,3490.98×
Utah72,2001.19×
Louisiana72,0860.83×
Kentucky65,1820.77×
Nevada62,0880.95×
Connecticut60,5620.89×
Kansas56,6951.06×
Iowa54,6550.98×
Arkansas52,9730.95×
Idaho36,8681.09×
Mississippi36,6290.66×
Nebraska33,2720.98×
New Mexico33,0980.98×
Washington, District of Columbia31,8271.57×
New Hampshire26,0990.98×
Hawaii25,1100.86×
West Virginia23,1450.74×
Maine22,6130.93×
Montana18,3400.98×
Rhode Island17,3820.81×
South Dakota15,7211.01×
Delaware13,6110.73×
North Dakota12,7300.92×
Alaska12,6540.88×
Vermont11,8231×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Map audience
BrandAffinityCategory
Google Maps5.16×Internet & Social Media
Indeed.com4.85×Business & Career
Enterprise Rent-A-Car6.8×Cars & Mobility
Kia Sportage22.35×Cars & Mobility
Diabetes mellitus awareness6.8×Health
Capital One4.06×Business & Career
Singer-songwriter3.38×Music & Radio
Microblogging6.8×Technology & Electronics
Autism Awareness6.8×Health
Google News4.25×News
CarGurus3.65×Cars & Mobility
Stitch!6.43×Movies & TV
Beetlejuice2.96×Movies & TV
Honda HR-V15.1×Cars & Mobility
MSN2.33×News
DeviantArt4.09×Internet & Social Media
Income tax6.8×Business & Career
Circle K3.92×Shopping
Khan Academy4.68×Business & Career
ICloud5.21×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Map audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Quality AwarenessPREMIUM1.42
IndulgenceJOY1.34
IndividualismJOY1.26
TravellingTHRILL1.24
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Map
CountryShare
United States17.0%
United Kingdom5.6%
France2.6%

See Map audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Map have in United States?

Map has an estimated audience of 6,756,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Map fans?

43.5% of Map fans are female, 56.5% are male, with an average age of 41.0 years.

Which brands do Map fans like most?

Map fans show strongest brand affinity for Google Maps (5.16×), Indeed.com (4.85×), and Enterprise Rent-A-Car (6.8×) over the country average.

Where do Map fans live in United States?

Map fans in United States are most concentrated in California (reach 888,580), Texas (reach 646,865), and Florida (reach 468,702). These three regions account for the largest share of the active audience.

What other brands do Map fans also like?

Beyond Map itself, the audience over-indexes on Indeed.com (4.85×), Enterprise Rent-A-Car (6.8×), Kia Sportage (22.35×), and Diabetes mellitus awareness (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Map. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.