Voyager Audience in Germany
Voyager has an estimated audience of 203,063 people in Germany. 26.1% are female, 73.9% are male, average age 41.1. Top brand affinities: Iron Maiden, Scorpions (band), AC/DC, Wacken Open Air, Metallica.
Top brand affinities include Iron Maiden, Scorpions (band), AC/DC, with strongest over-indexing on Iron Maiden (21.68× the country average). Demographically, the Voyager audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Voyager fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 41.1 |
| Estimated audience size | 203,063 |
Audience persona
The typical Voyager fan in Germany is more male, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Iron Maiden.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iron Maiden | 21.68× | Music & Radio |
| Scorpions (band) | 16× | Music & Radio |
| AC/DC | 15.65× | Music & Radio |
| Wacken Open Air | 9.61× | Music & Radio |
| Metallica | 9.32× | Music & Radio |
| Led Zeppelin | 11.56× | Music & Radio |
| Gold mining | 10.77× | Business & Career |
| Thomann | 5.47× | Shopping |
| Bon Jovi | 11.07× | Music & Radio |
| Heaven Shall Burn | 16.33× | Music & Radio |
| Rammstein | 7.18× | Music & Radio |
| Pink Floyd | 8.14× | Music & Radio |
| Guns N' Roses | 8.53× | Music & Radio |
| Evanescence | 12.99× | Music & Radio |
| Harry Potter | 1.52× | Movies & TV |
| FIS Alpine Ski World Cup | 5.9× | Sports |
| Nu metal | 9.11× | Music & Radio |
| Böhse Onkelz | 5.08× | Music & Radio |
| Fressnapf | 2.53× | Shopping |
| Hard rock | 3.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.1 |
| Tradition | CONSERVATISM | 1.78 |
| Extroversion | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.23 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| India | 7.8% |
| Mexico | 7.4% |
See Voyager audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voyager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.