Rascasse Audience Intelligence

Archers Audience in Germany

A data profile of the people who buy, follow and care about Archers in Germany — modelled from more than twelve digital signal sources. Archers has an estimated audience of 475,923 people in Germany.

#15among Metal in Germany#2364among Person in Germany#1403in Music & Radio

The average Archers fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scorpions (band), Iron Maiden, Guns N' Roses, with strongest over-indexing on Scorpions (band) (19.77× the country average).

Demographically, the Archers audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Archers fan in Germany is more male, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Scorpions (band).

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Archers profile in Germany.

Audience size
476K
in Germany
Gender
23.9%♀
76.1% male
Age
39.9
average years
Country rank
#12240
Person in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Archers fans

23.9% are female, 76.1% are male, average age 39.9.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Archers audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age39.9
Estimated audience size475,923
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Archers audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3927%
40-4943%
50+3%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Archers audience comes from Germany.

Worldwide audience distribution share by country for Archers
CountryShare
United States52.3%
United Kingdom17.2%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Archers fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.41×
02Hessen~50K1.17×
03Hamburg~10K1.09×
04Bayern~90K1.08×
05Nordrhein-Westfalen~100K1.04×
06Bremen~5K1.04×
07Rheinland-Pfalz~30K1.01×
08Baden-Württemberg~70K0.97×
09Saarland~6K0.97×
10Niedersachsen~50K0.94×
11Sachsen~20K0.94×
12Schleswig-Holstein~20K0.93×
13Thüringen~10K0.92×
14Mecklenburg-Vorpommern~9K0.91×
15Brandenburg~10K0.89×
16Sachsen-Anhalt~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Archers, Germany
0.89×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archers audience
#·InterestCategoryAffinity×
01Guns N' RosesMusic & Radio25.60×
02Iron MaidenMusic & Radio23.56×
03Scorpions (band)Music & Radio19.77×
04AC/DCMusic & Radio18.77×
05EvanescenceMusic & Radio18.12×
06Gold miningBusiness & Career13.75×
07Led ZeppelinMusic & Radio13.56×
08Wacken Open AirMusic & Radio13.20×
09Doro (musician)Music & Radio13.20×
10Bon JoviMusic & Radio13.02×
11The BeatlesMusic & Radio11.88×
12Nu metalMusic & Radio11.36×
13MetallicaMusic & Radio10.71×
14ThomannShopping9.06×
15RammsteinMusic & Radio8.90×
16Pink FloydMusic & Radio8.48×
17Die Toten HosenMusic & Radio7.35×
18Böhse OnkelzMusic & Radio6.26×
19Hard rockMusic & Radio4.34×
20Harry PotterMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archers audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.83×
ExtroversionTHRILL1.63×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.48×
TravellingTHRILL0.50×
Price SensitivityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Archers have in Germany?

Archers has an estimated audience of 475,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Archers fans?

23.9% of Archers fans are female, 76.1% are male, with an average age of 39.9 years.

03

Which brands do Archers fans like most?

Archers fans show strongest brand affinity for Scorpions (band) (19.77×), Iron Maiden (23.56×), and Guns N' Roses (25.6×) over the country average.

04

Where do Archers fans live in Germany?

Archers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Archers fans also like?

Beyond Archers itself, the audience over-indexes on Iron Maiden (23.56×), Guns N' Roses (25.6×), AC/DC (18.77×), and Thomann (9.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in Germany

See Archers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Archers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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