Archers Audience in Germany
Archers has an estimated audience of 192,123 people in Germany. 26.1% are female, 73.9% are male, average age 41.1. Top brand affinities: Dog breed, Progressive rock, Winemaking, Univision, Riffle.
Top brand affinities include Dog breed, Progressive rock, Winemaking, with strongest over-indexing on Dog breed (5.17× the country average). Demographically, the Archers audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Archers fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 41.1 |
| Estimated audience size | 192,123 |
Audience persona
The typical Archers fan in Germany is more male, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.17× | Pets & Animals |
| Progressive rock | 3.51× | Music & Radio |
| Winemaking | 7.18× | Food & Beverages |
| Univision | 5.78× | Movies & TV |
| Riffle | 9.32× | Politics & Society |
| Caprivi Strip | 5.9× | |
| Ayrton Senna | 3.03× | Sports |
| Pavia | 1.6× | Travel & Leisure |
| Catania | 3.5× | Travel & Leisure |
| Temple Grandin | 3.56× | Literature |
| Jijoca de Jericoacoara | 6.39× | Travel & Leisure |
| Cyfrowy Polsat | 2.39× | Movies & TV |
| Clare of Assisi | 6.39× | Politics & Society |
| aslan | 2.3× | Literature |
| Hossam Ghaly | 16× | Sports |
| Building superintendent | 4.06× | Business & Career |
| Wacker Neuson | 1.8× | Business & Career |
| Jarle Bernhoft | 9.79× | Music & Radio |
| Rita of Cascia | 3.88× | Politics & Society |
| Hollister, California | 2.43× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.1 |
| Tradition | CONSERVATISM | 1.78 |
| Extroversion | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.28 |
| Urban Lifestyle | OPEN | 1.23 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 16.3% |
| Canada | 6.0% |
See Archers audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Archers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.