Rascasse Audience Intelligence

Archers Audience in United States

A data profile of the people who buy, follow and care about Archers in United States — modelled from more than twelve digital signal sources. Archers has an estimated audience of 5,270,092 people in United States.

#8among Metal in United States#656among Person in United States#555in Music & Radio

The average Archers fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drain cleaner, Iron Maiden, Phil Collins, with strongest over-indexing on Drain cleaner (41.67× the country average).

Demographically, the Archers audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Archers fan in United States is more male, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Drain cleaner.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Archers profile in United States.

Audience size
5.3M
in United States
Gender
26.1%♀
73.9% male
Age
38.7
average years
Country rank
#6365
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Archers fans

26.1% are female, 73.9% are male, average age 38.7.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Archers audience in United States
MetricValue
Female26.1%
Male73.9%
Average age38.7
Estimated audience size5,270,092
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Archers audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3924%
40-4936%
50+6%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Archers audience comes from United States.

Worldwide audience distribution share by country for Archers
CountryShare
United States52.3%
United Kingdom17.2%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archers audience in United States is strongest.

Fig. 05

Top regions by affinity

Archers fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K1.94×
02Maine~30K1.36×
03Ohio~200K1.19×
04Iowa~50K1.14×
05Idaho~30K1.14×
06Florida~400K1.12×
07Missouri~100K1.10×
08Nebraska~30K1.10×
09Oklahoma~70K1.07×
10California~700K1.06×
11Alaska~10K1.05×
12Virginia~100K1.03×
13Montana~20K1.03×
14North Dakota~10K1.03×
15Vermont~10K1.03×
16Washington~100K1.02×
17Oregon~70K1.02×
18New Hampshire~20K1.01×
19Indiana~100K1.00×
20South Dakota~10K1.00×
21Colorado~90K0.99×
22Minnesota~80K0.99×
23Connecticut~60K0.99×
24Kansas~50K0.99×
25Georgia~200K0.97×
26Massachusetts~100K0.97×
27South Carolina~80K0.97×
28Illinois~200K0.96×
29New York~300K0.95×
30Pennsylvania~200K0.95×
31Arizona~100K0.95×
32Wisconsin~80K0.95×
33Arkansas~50K0.95×
34New Mexico~30K0.95×
35West Virginia~30K0.95×
36North Carolina~200K0.92×
37Rhode Island~20K0.92×
38Michigan~100K0.91×
39Texas~500K0.90×
40Nevada~50K0.90×
41Tennessee~100K0.89×
42Utah~50K0.89×
43Louisiana~70K0.88×
44New Jersey~100K0.87×
45Maryland~90K0.87×
46Washington, District of Columbia~10K0.84×
47Delaware~10K0.84×
48Alabama~70K0.83×
49Mississippi~40K0.83×
50Hawaii~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Archers, United States
0.80×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archers audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden41.67×
02RammsteinMusic & Radio22.46×
03Iron MaidenMusic & Radio19.27×
04EvanescenceMusic & Radio11.06×
05Foo FightersMusic & Radio11.06×
06AC/DCMusic & Radio11.01×
07Phil CollinsMusic & Radio9.27×
08Cyndi LauperMusic & Radio8.99×
09Nu metalMusic & Radio8.34×
10Stephen KingLiterature6.44×
11Bob DylanMusic & Radio6.31×
12Mission: ImpossibleMovies & TV6.25×
13Rotten TomatoesMovies & TV4.69×
14Britney SpearsMusic & Radio3.89×
15Hard rockMusic & Radio2.92×
16RedditInternet & Social Media2.74×
17Horror moviesMovies & TV2.35×
18Burger KingFood & Beverages2.23×
19Donald TrumpPolitics & Society1.66×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archers audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.76×
IndividualismJOY1.57×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archers audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.41×
Risk AppetiteTHRILL0.48×
Luxury OrientationPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Archers have in United States?

Archers has an estimated audience of 5,270,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Archers fans?

26.1% of Archers fans are female, 73.9% are male, with an average age of 38.7 years.

03

Which brands do Archers fans like most?

Archers fans show strongest brand affinity for Drain cleaner (41.67×), Iron Maiden (19.27×), and Phil Collins (9.27×) over the country average.

04

Where do Archers fans live in United States?

Archers fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Archers fans also like?

Beyond Archers itself, the audience over-indexes on Iron Maiden (19.27×), Phil Collins (9.27×), Rammstein (22.46×), and Britney Spears (3.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Archers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Archers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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