Rascasse Audience Intelligence

University of British Columbia Audience in United States

A data profile of the people who buy, follow and care about University of British Columbia in United States — modelled from more than twelve digital signal sources. University of British Columbia has an estimated audience of 332,071 people in United States.

#406among University in United States#5297among POI in United States#2812in Business & Career

The average University of British Columbia fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of British Columbia profile in United States.

Audience size
332K
in United States
Gender
62.5%♀
37.5% male
Age
38.7
average years
Country rank
#45875
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of British Columbia fans

62.5% are female, 37.5% are male, average age 38.7.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for University of British Columbia audience in United States
MetricValue
Female62.5%
Male37.5%
Average age38.7
Estimated audience size332,071
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the University of British Columbia audience in United States
Age bracketShare%
16-1927%
20-2915%
30-3915%
40-4919%
50+24%
Fig. 04

Worldwide distribution

12.3%

of the worldwide University of British Columbia audience comes from United States.

Worldwide audience distribution share by country for University of British Columbia
CountryShare
Canada30.9%
United States12.3%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of British Columbia audience in United States is strongest.

Fig. 05

Top regions by affinity

University of British Columbia fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K3.13×
02Oregon~10K2.55×
03Hawaii~3K2.17×
04Washington, District of Columbia~2K1.75×
05Vermont<1K1.64×
06Colorado~8K1.62×
07Massachusetts~10K1.59×
08California~60K1.56×
09Montana~1K1.44×
10Alaska<1K1.29×
11Maine~2K1.27×
12Idaho~2K1.21×
13Minnesota~6K1.16×
14Connecticut~4K1.13×
15Maryland~6K1.08×
16New Hampshire~1K1.07×
17Utah~3K1.06×
18New York~20K1.03×
19Virginia~8K0.98×
20Rhode Island~1K0.98×
21New Jersey~8K0.93×
22Illinois~10K0.92×
23New Mexico~2K0.90×
24North Dakota<1K0.84×
25South Dakota<1K0.82×
26Michigan~7K0.81×
27Arizona~5K0.80×
28Pennsylvania~9K0.79×
29Kansas~2K0.79×
30Delaware<1K0.79×
31Texas~20K0.78×
32Wisconsin~4K0.78×
33Nevada~2K0.78×
34Missouri~4K0.75×
35Indiana~4K0.73×
36Iowa~2K0.73×
37Nebraska~1K0.73×
38West Virginia~1K0.71×
39North Carolina~7K0.70×
40Georgia~7K0.69×
41Arkansas~2K0.66×
42Ohio~7K0.65×
43Oklahoma~2K0.65×
44Mississippi~2K0.65×
45Florida~10K0.63×
46Tennessee~4K0.62×
47Kentucky~3K0.61×
48Louisiana~3K0.59×
49South Carolina~3K0.58×
50Alabama~3K0.55×
Fig. 06

Affinity by region

Affinity by region — University of British Columbia, United States
0.55×1.00×3.13×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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