2 Guns Audience in United States
2 Guns has an estimated audience of 390,174 people in United States. 39.1% are female, 60.9% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Jock Stein, Kiwi Collection, Nationality, Israel, Home construction.
The average 2 Guns fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jock Stein, Kiwi Collection, Nationality, with strongest over-indexing on Jock Stein (700× the country average). Demographically, the 2 Guns audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of 2 Guns fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 30.6 |
| Estimated audience size | 390,174 |
Audience persona
The typical 2 Guns fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Jock Stein.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,222 | 0.98× |
| Texas | 39,845 | 1.19× |
| Florida | 26,002 | 0.98× |
| New York | 17,104 | 0.78× |
| Illinois | 13,546 | 1.04× |
| North Carolina | 12,428 | 1.06× |
| Georgia | 12,405 | 1.03× |
| Pennsylvania | 12,016 | 0.91× |
| Ohio | 11,730 | 0.98× |
| Michigan | 11,089 | 1.09× |
| Arizona | 8,983 | 1.13× |
| Virginia | 8,476 | 0.89× |
| Tennessee | 8,223 | 1.05× |
| New Jersey | 7,842 | 0.79× |
| Indiana | 7,774 | 1.09× |
| Washington | 7,613 | 0.97× |
| Missouri | 7,505 | 1.19× |
| Wisconsin | 6,388 | 1.09× |
| South Carolina | 6,333 | 1.08× |
| Massachusetts | 6,142 | 0.8× |
| Maryland | 6,100 | 0.91× |
| Alabama | 5,918 | 1.09× |
| Colorado | 5,822 | 0.95× |
| Louisiana | 5,809 | 1.15× |
| Oklahoma | 5,608 | 1.29× |
| Minnesota | 5,500 | 0.98× |
| Kentucky | 5,289 | 1.08× |
| Oregon | 4,477 | 1× |
| Arkansas | 3,931 | 1.22× |
| Nevada | 3,887 | 1.03× |
| Mississippi | 3,832 | 1.19× |
| Iowa | 3,563 | 1.11× |
| Kansas | 3,554 | 1.16× |
| Connecticut | 3,531 | 0.9× |
| Utah | 3,170 | 0.91× |
| New Mexico | 2,371 | 1.21× |
| Idaho | 2,295 | 1.17× |
| Nebraska | 1,931 | 0.99× |
| West Virginia | 1,768 | 0.97× |
| New Hampshire | 1,451 | 0.94× |
| Hawaii | 1,433 | 0.85× |
| Montana | 1,186 | 1.1× |
| Maine | 1,162 | 0.83× |
| Rhode Island | 913 | 0.74× |
| South Dakota | 890 | 0.99× |
| Delaware | 864 | 0.8× |
| Alaska | 814 | 0.97× |
| North Dakota | 796 | 0.99× |
| Washington, District of Columbia | 668 | 0.57× |
| Wyoming | 565 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jock Stein | 700× | Sports |
| Kiwi Collection | 107.32× | Travel & Leisure |
| Nationality | 3.56× | Politics & Society |
| Israel | 3.33× | Travel & Leisure |
| Home construction | 1.89× | Home & Garden |
| Elsword | 19.1× | Games |
| Mortgage insurance | 5.06× | Business & Career |
| Google Photos | 2.71× | Technology & Electronics |
| The Professor (Gilligan's Island) | 11.98× | |
| Nancy Cartwright | 8.74× | Movies & TV |
| Litter box | 1.55× | Pets & Animals |
| Home staging | 3.88× | Home & Garden |
| Hog Hunting | 2.46× | Sports |
| Personalised Gifts | 3.15× | Home & Garden |
| Panama | 2.58× | Travel & Leisure |
| Keith Stanfield | 4.25× | Movies & TV |
| Winemaking | 2.8× | Food & Beverages |
| The Halal Guys | 3.91× | Food & Beverages |
| Hocus Pocus | 2.8× | Movies & TV |
| Mothercare | 1.85× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.3 |
| Extroversion | THRILL | 1.45 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Spirituality | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
| Social Media Usage | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 10.5% |
| Germany | 9.0% |
See 2 Guns audiences in other countries
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Frequently asked questions
How many fans does 2 Guns have in United States?
2 Guns has an estimated audience of 390,174 people in United States, concentrated in California and Texas.
What is the gender split and age of 2 Guns fans?
39.1% of 2 Guns fans are female, 60.9% are male, with an average age of 30.6 years.
Which brands do 2 Guns fans like most?
2 Guns fans show strongest brand affinity for Jock Stein (700×), Kiwi Collection (107.32×), and Nationality (3.56×) over the country average.
Where do 2 Guns fans live in United States?
2 Guns fans in United States are most concentrated in California (reach 42,222), Texas (reach 39,845), and Florida (reach 26,002). These three regions account for the largest share of the active audience.
What other brands do 2 Guns fans also like?
Beyond 2 Guns itself, the audience over-indexes on Kiwi Collection (107.32×), Nationality (3.56×), Israel (3.33×), and Home construction (1.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 2 Guns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.