A data profile of the people who buy, follow and care about 2 Guns in United States — modelled from more than twelve digital signal sources. 2 Guns has an estimated audience of 380,895 people in United States.
The average 2 Guns fan in United States is 30.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Baby Alive, Jake Gyllenhaal, Miami Vice, with strongest over-indexing on Baby Alive (408.61× the country average).
Demographically, the 2 Guns audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 2 Guns fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Baby Alive.
The key figures that characterise the 2 Guns profile in United States.
39.1% are female, 60.9% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 30.6 |
| Estimated audience size | 380,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 10% | |
| 30-39 | 11% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide 2 Guns audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 10.3% |
| Germany | 7.4% |
Where the 2 Guns audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~10K | 1.30× | |
| 02 | Oklahoma | ~6K | 1.28× | |
| 03 | New Mexico | ~2K | 1.27× | |
| 04 | Mississippi | ~4K | 1.23× | |
| 05 | Arkansas | ~4K | 1.20× | |
| 06 | Idaho | ~2K | 1.18× | |
| 07 | Missouri | ~7K | 1.16× | |
| 08 | Montana | ~1K | 1.16× | |
| 09 | Louisiana | ~6K | 1.14× | |
| 10 | Kansas | ~3K | 1.13× | |
| 11 | Iowa | ~4K | 1.11× | |
| 12 | Texas | ~40K | 1.10× | |
| 13 | Alabama | ~6K | 1.10× | |
| 14 | Kentucky | ~5K | 1.08× | |
| 15 | South Carolina | ~6K | 1.07× | |
| 16 | Nevada | ~4K | 1.07× | |
| 17 | Michigan | ~10K | 1.06× | |
| 18 | North Dakota | <1K | 1.06× | |
| 19 | South Dakota | <1K | 1.05× | |
| 20 | Wyoming | <1K | 1.05× | |
| 21 | Tennessee | ~8K | 1.04× | |
| 22 | Indiana | ~7K | 1.04× | |
| 23 | West Virginia | ~2K | 1.04× | |
| 24 | Wisconsin | ~6K | 1.03× | |
| 25 | Nebraska | ~2K | 1.01× | |
| 26 | North Carolina | ~10K | 1.00× | |
| 27 | Alaska | <1K | 1.00× | |
| 28 | Georgia | ~10K | 0.99× | |
| 29 | Ohio | ~10K | 0.97× | |
| 30 | Oregon | ~4K | 0.96× | |
| 31 | New Hampshire | ~1K | 0.96× | |
| 32 | Illinois | ~10K | 0.95× | |
| 33 | Minnesota | ~5K | 0.95× | |
| 34 | Washington | ~7K | 0.93× | |
| 35 | Colorado | ~6K | 0.93× | |
| 36 | Florida | ~20K | 0.92× | |
| 37 | California | ~40K | 0.91× | |
| 38 | Maine | ~1K | 0.91× | |
| 39 | Utah | ~3K | 0.90× | |
| 40 | Delaware | <1K | 0.90× | |
| 41 | Pennsylvania | ~10K | 0.89× | |
| 42 | Maryland | ~6K | 0.88× | |
| 43 | Connecticut | ~3K | 0.87× | |
| 44 | Hawaii | ~1K | 0.87× | |
| 45 | Virginia | ~8K | 0.86× | |
| 46 | Rhode Island | ~1K | 0.82× | |
| 47 | Massachusetts | ~6K | 0.77× | |
| 48 | New Jersey | ~8K | 0.76× | |
| 49 | New York | ~20K | 0.74× | |
| 50 | Washington, District of Columbia | <1K | 0.66× |
The strongest cross-interests of the 2 Guns audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baby Alive | Kids & Family | 408.61× | ||
| 02 | Panic Room | Movies & TV | 102.22× | ||
| 03 | Kiss Kiss Bang Bang | Movies & TV | 69.29× | ||
| 04 | Miami Vice | Movies & TV | 60.64× | ||
| 05 | From Dusk till Dawn | Movies & TV | 56.38× | ||
| 06 | The Man from U.N.C.L.E. | Movies & TV | 54.78× | ||
| 07 | End of Watch | Movies & TV | 47.84× | ||
| 08 | The Book of Eli | Movies & TV | 32.83× | ||
| 09 | Jake Gyllenhaal | Movies & TV | 32.15× | ||
| 10 | Zero Dark Thirty | Movies & TV | 27.79× | ||
| 11 | Rambo (film series) | Movies & TV | 26.67× | ||
| 12 | Liam Neeson | Movies & TV | 22.20× | ||
| 13 | Indiana Jones (franchise) | Movies & TV | 20.00× | ||
| 14 | A Beautiful Mind (film) | Movies & TV | 20.00× | ||
| 15 | Chicago Fire (TV series) | Movies & TV | 19.52× | ||
| 16 | Monica Bellucci | Movies & TV | 17.59× | ||
| 17 | Tropic Thunder | Movies & TV | 16.40× | ||
| 18 | Jason Statham | Movies & TV | 12.36× | ||
| 19 | Mark Wahlberg | Movies & TV | 11.16× | ||
| 20 | Chuck Norris | Movies & TV | 6.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.74× | |
| Spirituality | BALANCE | 2.04× | |
| Urban Lifestyle | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
2 Guns has an estimated audience of 380,895 people in United States, concentrated in California and Texas.
39.1% of 2 Guns fans are female, 60.9% are male, with an average age of 30.6 years.
2 Guns fans show strongest brand affinity for Baby Alive (408.61×), Jake Gyllenhaal (32.15×), and Miami Vice (60.64×) over the country average.
2 Guns fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond 2 Guns itself, the audience over-indexes on Jake Gyllenhaal (32.15×), Miami Vice (60.64×), Liam Neeson (22.2×), and Panic Room (102.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 2 Guns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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