Rilakkuma Audience in United States

Rilakkuma has an estimated audience of 709,355 people in United States. 72.5% are female, 27.5% are male, average age 23.0. Top regions: California, Texas, New York. Top brand affinities: Urban Dictionary, Hello Kitty, Sanrio, Hatsune Miku, Beetlejuice.

The average Rilakkuma fan in United States is 23.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Dictionary, Hello Kitty, Sanrio, with strongest over-indexing on Urban Dictionary (18.78× the country average). Demographically, the Rilakkuma audience skews more female with an average age of 23.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Fictional Character

Demographics of Rilakkuma fans

Demographic split for Rilakkuma audience in United States
MetricValue
Female72.5%
Male27.5%
Average age23.0
Estimated audience size709,355

Audience persona

The typical Rilakkuma fan in United States is more female, around 23.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Urban Dictionary.

Top regions in United States

Top regions ranked by reach for Rilakkuma in United States
RegionReachAffinity
California231,6962.97×
Texas119,5581.96×
New York54,4561.37×
Florida52,9831.1×
Illinois30,1781.28×
Washington29,4732.07×
Georgia24,7611.13×
Arizona23,2851.61×
North Carolina20,5060.96×
New Jersey20,0871.11×
Pennsylvania18,9670.79×
Virginia18,6181.08×
Nevada16,8542.46×
Ohio15,0950.69×
Michigan14,7910.8×
Maryland14,7661.21×
Massachusetts14,3061.02×
Oregon14,0981.73×
Tennessee10,4240.73×
Minnesota10,0810.99×
Indiana9,9400.77×
Colorado9,7510.87×
Oklahoma8,9191.13×
Hawaii8,5442.8×
Wisconsin7,8100.73×
Missouri7,5520.66×
South Carolina7,5120.7×
Connecticut6,9250.97×
Kentucky6,5570.74×
Alabama6,4330.65×
Louisiana6,2960.69×
Utah5,9070.93×
Kansas4,8570.87×
Arkansas3,9830.68×
New Mexico3,8451.08×
Iowa3,6850.63×
Nebraska3,1260.88×
Mississippi3,0590.52×
Idaho2,1560.61×
Rhode Island1,9950.88×
Washington, District of Columbia1,7170.81×
West Virginia1,6600.5×
Alaska1,5191×
Maine1,5130.6×
New Hampshire1,3970.5×
Delaware1,2820.65×
North Dakota7230.5×
Montana7070.36×
Vermont6230.5×
South Dakota6090.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rilakkuma audience
BrandAffinityCategory
Urban Dictionary18.78×Internet & Social Media
Hello Kitty18.69×Kids & Family
Sanrio27.32×Business & Career
Hatsune Miku37.41×Literature
Beetlejuice7.76×Movies & TV
Wisconsin Badgers football26.59×Sports
Rick and Morty10.01×Movies & TV
Gothic fashion11.85×Fashion & Accessoires
Dungeons & Dragons14.58×Games
International education20.86×Business & Career
Anime and manga fandom7.3×Literature
Goth subculture13.21×Fashion & Accessoires
Pokémon Trading Card Game21.21×Games
Superman2.98×Movies & TV
Shōnen manga10.5×Literature
Cyberpunk 207720.71×Games
Cinnamoroll22.67×Movies & TV
Jean Paul Gaultier17.2×Fashion & Accessoires
Makeup Tutorials6.57×Beauty & Wellness
Teddy bear9.38×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rilakkuma audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.67
ExtroversionTHRILL1.79
MindfulnessBALANCE1.78
Pet OwnershipJOY1.68
Community OrientationOPEN1.54
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Rilakkuma
CountryShare
Japan66.0%
United States14.9%
South Korea1.8%

See Rilakkuma audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Rilakkuma have in United States?

Rilakkuma has an estimated audience of 709,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Rilakkuma fans?

72.5% of Rilakkuma fans are female, 27.5% are male, with an average age of 23.0 years.

Which brands do Rilakkuma fans like most?

Rilakkuma fans show strongest brand affinity for Urban Dictionary (18.78×), Hello Kitty (18.69×), and Sanrio (27.32×) over the country average.

Where do Rilakkuma fans live in United States?

Rilakkuma fans in United States are most concentrated in California (reach 231,696), Texas (reach 119,558), and New York (reach 54,456). These three regions account for the largest share of the active audience.

What other brands do Rilakkuma fans also like?

Beyond Rilakkuma itself, the audience over-indexes on Hello Kitty (18.69×), Sanrio (27.32×), Hatsune Miku (37.41×), and Beetlejuice (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rilakkuma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.