Rascasse Audience Intelligence

Plush Audience in Germany

A data profile of the people who buy, follow and care about Plush in Germany — modelled from more than twelve digital signal sources. Plush has an estimated audience of 373,750 people in Germany.

#5487among Topic in Germany#750in Home & Garden

The average Plush fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Teddy bear, Wale (rapper), with strongest over-indexing on Sabrina Carpenter (20× the country average).

Demographically, the Plush audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plush fan in Germany is more female, around 29.0 years old, with strong Pet Ownership tendencies and a notable affinity for Sabrina Carpenter.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plush profile in Germany.

Audience size
374K
in Germany
Gender
62.5%♀
37.5% male
Age
29.0
average years
Country rank
#14815
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plush fans

62.5% are female, 37.5% are male, average age 29.0.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Plush audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age29.0
Estimated audience size373,750
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Plush audience in Germany
Age bracketShare%
16-1949%
20-2922%
30-3913%
40-4911%
50+5%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Plush audience comes from Germany.

Worldwide audience distribution share by country for Plush
CountryShare
United States41.6%
United Kingdom7.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plush audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plush fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.32×
02Hessen~30K1.23×
03Bremen~4K1.18×
04Nordrhein-Westfalen~80K1.04×
05Bayern~60K1.03×
06Sachsen~20K1.03×
07Brandenburg~10K1.00×
08Rheinland-Pfalz~20K0.98×
09Hamburg~8K0.96×
10Saarland~4K0.96×
11Mecklenburg-Vorpommern~7K0.95×
12Sachsen-Anhalt~9K0.94×
13Baden-Württemberg~50K0.93×
14Thüringen~9K0.93×
15Niedersachsen~30K0.91×
16Schleswig-Holstein~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Plush, Germany
0.91×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plush audience
#·InterestCategoryAffinity×
01Teddy bearKids & Family21.87×
02Sabrina CarpenterMusic & Radio20.00×
03Wale (rapper)Music & Radio20.00×
04Clueless (film)Movies & TV20.00×
05ALF (TV series)Movies & TV14.54×
06Despicable MeMovies & TV10.48×
07Madison BeerMusic & Radio10.00×
08NellyMusic & Radio8.91×
09Cameron DiazMovies & TV7.31×
10Anime conventionLiterature4.43×
11PokémonGames4.18×
12Non-fiction booksLiterature4.07×
13FressnapfShopping3.51×
14EtsyFashion & Accessoires2.97×
15SupermanMovies & TV2.84×
16HugendubelShopping2.57×
17Harry PotterMovies & TV1.97×
18Do it yourself (DIY)Home & Garden1.80×
19TagesschauMovies & TV1.62×
20TikTokInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plush audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.91×
ExtroversionTHRILL1.56×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plush audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
Luxury OrientationPREMIUM0.89×
IndulgenceJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plush have in Germany?

Plush has an estimated audience of 373,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plush fans?

62.5% of Plush fans are female, 37.5% are male, with an average age of 29.0 years.

03

Which brands do Plush fans like most?

Plush fans show strongest brand affinity for Sabrina Carpenter (20×), Teddy bear (21.87×), and Wale (rapper) (20×) over the country average.

04

Where do Plush fans live in Germany?

Plush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Plush fans also like?

Beyond Plush itself, the audience over-indexes on Teddy bear (21.87×), Wale (rapper) (20×), ALF (TV series) (14.54×), and Madison Beer (10×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Plush audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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