Plush Audience in Germany
Plush has an estimated audience of 373,750 people in Germany. 62.5% are female, 37.5% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Progressive rock, Dog breed, Istanbul Aydın University.
The average Plush fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Progressive rock, with strongest over-indexing on Rossmann (2.13× the country average). Demographically, the Plush audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plush fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 29.0 |
| Estimated audience size | 373,750 |
Audience persona
The typical Plush fan in Germany is more female, around 29.0 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,727 | 1.06× |
| Bayern | 65,360 | 1.09× |
| Baden-Württemberg | 46,252 | 0.91× |
| Hessen | 36,880 | 1.29× |
| Niedersachsen | 33,149 | 0.91× |
| Berlin | 24,086 | 1.44× |
| Rheinland-Pfalz | 19,341 | 1.03× |
| Sachsen | 19,206 | 1.05× |
| Schleswig-Holstein | 11,758 | 0.88× |
| Brandenburg | 11,389 | 0.98× |
| Sachsen-Anhalt | 8,483 | 0.88× |
| Hamburg | 8,336 | 0.99× |
| Thüringen | 7,837 | 0.82× |
| Mecklenburg-Vorpommern | 5,857 | 0.82× |
| Saarland | 3,604 | 0.79× |
| Bremen | 3,401 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.13× | Shopping |
| Artistic inspiration | 3.21× | Arts & Culture |
| Progressive rock | 3.69× | Music & Radio |
| Dog breed | 1.72× | Pets & Animals |
| Istanbul Aydın University | 20× | Business & Career |
| Collectable | 2.14× | Kids & Family |
| Unique Gifts | 1.68× | Shopping |
| Natural rubber | 2.73× | Cars & Mobility |
| Birthday Gifts | 1.65× | Kids & Family |
| Commercial mortgage | 1.91× | Business & Career |
| Product design | 1.51× | Business & Career |
| Ipekyol | 3.74× | Shopping |
| N'Golo Kanté | 4.8× | Sports |
| Hauptschule | 6.44× | Kids & Family |
| Minestrone | 2.13× | Food & Beverages |
| Loincloth | 2.4× | Fashion & Accessoires |
| Celtic mythology | 4.21× | Arts & Culture |
| Grinch | 1.73× | Movies & TV |
| Low-carbon emission | 3.96× | Politics & Society |
| Mülheim | 2.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.13 |
| Sports Activity | POWER | 1.87 |
| Sustainability | BALANCE | 1.77 |
| DIY Mentality | THRILL | 1.7 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| United Kingdom | 7.0% |
| Canada | 3.6% |
See Plush audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plush have in Germany?
Plush has an estimated audience of 373,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plush fans?
62.5% of Plush fans are female, 37.5% are male, with an average age of 29.0 years.
Which brands do Plush fans like most?
Plush fans show strongest brand affinity for Rossmann (2.13×), Artistic inspiration (3.21×), and Progressive rock (3.69×) over the country average.
Where do Plush fans live in Germany?
Plush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,727), Bayern (reach 65,360), and Baden-Württemberg (reach 46,252). These three regions account for the largest share of the active audience.
What other brands do Plush fans also like?
Beyond Plush itself, the audience over-indexes on Artistic inspiration (3.21×), Progressive rock (3.69×), Dog breed (1.72×), and Istanbul Aydın University (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.