Rascasse Audience Intelligence

Plush Audience in United States

A data profile of the people who buy, follow and care about Plush in United States — modelled from more than twelve digital signal sources. Plush has an estimated audience of 7,062,192 people in United States.

#3003among Topic in United States#358in Home & Garden

The average Plush fan in United States is 29.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Josh Brolin, Anime and manga fandom, with strongest over-indexing on Rick and Morty (5.32× the country average).

Demographically, the Plush audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plush fan in United States is more female, around 29.4 years old, with strong Tradition tendencies and a notable affinity for Rick and Morty.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plush profile in United States.

Audience size
7.1M
in United States
Gender
64.6%♀
35.4% male
Age
29.4
average years
Country rank
#4976
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plush fans

64.6% are female, 35.4% are male, average age 29.4.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Plush audience in United States
MetricValue
Female64.6%
Male35.4%
Average age29.4
Estimated audience size7,062,192
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Plush audience in United States
Age bracketShare%
16-1949%
20-2922%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Plush audience comes from United States.

Worldwide audience distribution share by country for Plush
CountryShare
United States41.6%
United Kingdom7.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plush audience in United States is strongest.

Fig. 05

Top regions by affinity

Plush fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K2.90×
02Montana~40K1.88×
03New Hampshire~50K1.84×
04Texas~1M1.57×
05Louisiana~100K1.54×
06Oregon~100K1.43×
07California~1M1.31×
08Arkansas~70K1.29×
09Washington~200K1.26×
10Arizona~200K1.22×
11Delaware~20K1.22×
12Alabama~100K1.21×
13Connecticut~80K1.19×
14Oklahoma~90K1.18×
15Nevada~70K1.09×
16Missouri~100K1.03×
17Hawaii~30K0.97×
18New York~400K0.96×
19New Jersey~200K0.96×
20Iowa~50K0.94×
21South Carolina~100K0.93×
22North Carolina~200K0.92×
23Mississippi~50K0.92×
24Georgia~200K0.91×
25Indiana~100K0.91×
26Maryland~100K0.91×
27Maine~20K0.90×
28Florida~400K0.89×
29Illinois~200K0.89×
30Kentucky~80K0.89×
31Alaska~10K0.89×
32Vermont~10K0.85×
33Pennsylvania~200K0.84×
34Washington, District of Columbia~20K0.84×
35North Dakota~10K0.84×
36Massachusetts~100K0.83×
37New Mexico~30K0.83×
38Kansas~40K0.81×
39West Virginia~30K0.81×
40Michigan~100K0.80×
41Tennessee~100K0.80×
42Utah~50K0.80×
43Idaho~30K0.80×
44South Dakota~10K0.80×
45Virginia~100K0.79×
46Nebraska~30K0.78×
47Rhode Island~20K0.78×
48Wisconsin~80K0.73×
49Ohio~200K0.72×
50Colorado~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Plush, United States
0.69×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plush audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV8.72×
02Sebastian StanMovies & TV8.72×
03Cobie SmuldersMovies & TV8.55×
04Pokémon Trading Card GameGames6.70×
05Chris Evans (actor)Movies & TV6.38×
06Gender studiesPolitics & Society6.16×
07Rick and MortyMovies & TV5.32×
08Dungeons & DragonsGames5.00×
09Anime and manga fandomLiterature3.58×
10Collectible card gameGames3.44×
11Folk musicMusic & Radio2.93×
12Hair ExtensionsBeauty & Wellness2.92×
13Five BelowShopping2.73×
14MangaLiterature2.58×
15DiaryKids & Family2.41×
16BeetlejuiceMovies & TV2.36×
17Mobile gameGames1.65×
18ComicsLiterature1.63×
19Video gamesGames1.57×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plush audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.70×
PatriotismCONSERVATISM1.33×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plush audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Career OrientationPOWER0.92×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plush have in United States?

Plush has an estimated audience of 7,062,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plush fans?

64.6% of Plush fans are female, 35.4% are male, with an average age of 29.4 years.

03

Which brands do Plush fans like most?

Plush fans show strongest brand affinity for Rick and Morty (5.32×), Josh Brolin (8.72×), and Anime and manga fandom (3.58×) over the country average.

04

Where do Plush fans live in United States?

Plush fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Plush fans also like?

Beyond Plush itself, the audience over-indexes on Josh Brolin (8.72×), Anime and manga fandom (3.58×), Video games (1.57×), and Five Below (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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