Plush Audience in United States

Plush has an estimated audience of 7,062,192 people in United States. 64.6% are female, 35.4% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Dungeons & Dragons, Rick and Morty, Toyota Supra, Hair Extensions, Cyberpunk 2077.

The average Plush fan in United States is 29.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dungeons & Dragons, Rick and Morty, Toyota Supra, with strongest over-indexing on Dungeons & Dragons (10.33× the country average). Demographically, the Plush audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Luxury Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plush fans

Demographic split for Plush audience in United States
MetricValue
Female64.6%
Male35.4%
Average age29.4
Estimated audience size7,062,192

Audience persona

The typical Plush fan in United States is more female, around 29.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Dungeons & Dragons.

Top regions in United States

Top regions ranked by reach for Plush in United States
RegionReachAffinity
California1,140,1981.47×
Texas944,3141.56×
Florida467,0330.98×
New York417,3801.06×
Minnesota260,9742.58×
Illinois237,9831.01×
North Carolina231,6361.09×
Pennsylvania211,8410.89×
Georgia210,9250.97×
New Jersey198,4871.11×
Washington174,5601.23×
Louisiana173,2831.9×
Arizona172,6241.2×
Ohio168,6730.78×
Michigan158,8760.86×
Virginia151,7030.88×
Indiana138,3051.07×
Alabama135,1551.37×
Missouri130,7791.15×
Massachusetts128,4860.92×
Tennessee121,0190.85×
Maryland108,8610.9×
South Carolina105,6230.99×
Oregon104,5001.29×
Nevada85,8121.26×
Wisconsin83,3840.78×
Colorado83,3830.75×
Kentucky82,7090.93×
Oklahoma79,8551.02×
Connecticut78,2211.1×
Iowa63,1771.09×
Mississippi53,0060.91×
Arkansas52,6390.9×
Utah48,0050.76×
Kansas47,2230.85×
Hawaii31,4531.04×
Idaho29,2530.83×
New Mexico28,9730.82×
Nebraska28,4120.8×
Maine25,5401.01×
West Virginia25,0470.76×
New Hampshire20,7590.75×
Montana18,0720.92×
Rhode Island16,7630.75×
Washington, District of Columbia15,3870.72×
Delaware14,4870.74×
Alaska12,6450.84×
North Dakota11,4560.79×
South Dakota9,9940.61×
Vermont7,9560.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plush audience
BrandAffinityCategory
Dungeons & Dragons10.33×Games
Rick and Morty6.63×Movies & TV
Toyota Supra11.79×Cars & Mobility
Hair Extensions4.51×Beauty & Wellness
Cyberpunk 207713.33×Games
Anime and manga fandom4.04×Literature
Lego Star Wars15×Kids & Family
Chris Evans (actor)7.5×Movies & TV
Pokémon Trading Card Game10.79×Games
Josh Brolin7.73×Movies & TV
Five Below2.95×Shopping
Manga2.86×Literature
Planet Fitness2.07×Sports
Beetlejuice2.31×Movies & TV
Taylor Swift2.11×Music & Radio
Art exhibition3.19×Arts & Culture
Pet food2.1×Pets & Animals
Contemporary art2.58×Arts & Culture
Sebastian Stan7.42×Movies & TV
Capital One1.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plush audience
TraitClusterScore
Luxury OrientationPREMIUM1.39
TraditionCONSERVATISM1.37
ExtroversionTHRILL1.34
Pet OwnershipJOY1.32
SustainabilityBALANCE1.31
CreativityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Plush
CountryShare
United States41.6%
United Kingdom7.0%
Canada3.6%

See Plush audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plush have in United States?

Plush has an estimated audience of 7,062,192 people in United States, concentrated in California and Texas.

What is the gender split and age of Plush fans?

64.6% of Plush fans are female, 35.4% are male, with an average age of 29.4 years.

Which brands do Plush fans like most?

Plush fans show strongest brand affinity for Dungeons & Dragons (10.33×), Rick and Morty (6.63×), and Toyota Supra (11.79×) over the country average.

Where do Plush fans live in United States?

Plush fans in United States are most concentrated in California (reach 1,140,198), Texas (reach 944,314), and Florida (reach 467,033). These three regions account for the largest share of the active audience.

What other brands do Plush fans also like?

Beyond Plush itself, the audience over-indexes on Rick and Morty (6.63×), Toyota Supra (11.79×), Hair Extensions (4.51×), and Cyberpunk 2077 (13.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.