A data profile of the people who buy, follow and care about Dinosaur in United Kingdom — modelled from more than twelve digital signal sources. Dinosaur has an estimated audience of 3,051,761 people in United Kingdom.
The average Dinosaur fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Hobby, Superman, Wikipedia, with strongest over-indexing on Hobby (1.82× the country average).
Demographically, the Dinosaur audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dinosaur fan in United Kingdom is more female, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Hobby.
The key figures that characterise the Dinosaur profile in United Kingdom.
65.0% are female, 35.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 44.8 |
| Estimated audience size | 3,051,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 36% |
of the worldwide Dinosaur audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 7.5% |
| Japan | 4.8% |
Where the Dinosaur audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.86× | |
| 02 | Wales | ~300K | 1.55× | |
| 03 | Scotland | ~400K | 1.47× | |
| 04 | Northern Ireland | ~100K | 1.19× | |
| 05 | West Midlands | ~90K | 0.66× | |
| 06 | Yorkshire and the Humber | ~200K | 0.65× | |
| 07 | North East | ~70K | 0.55× | |
| 08 | South East | ~200K | 0.45× | |
| 09 | East Midlands | ~100K | 0.45× | |
| 10 | South West | ~100K | 0.39× | |
| 11 | East of England | ~100K | 0.38× | |
| 12 | North West | ~70K | 0.23× |
The strongest cross-interests of the Dinosaur audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jurassic World | Movies & TV | 4.62× | ||
| 02 | Adoption | Kids & Family | 2.73× | ||
| 03 | Zoo | Kids & Family | 2.30× | ||
| 04 | Lego | Kids & Family | 2.16× | ||
| 05 | Wikipedia | Internet & Social Media | 2.14× | ||
| 06 | Mother's Day | Kids & Family | 2.10× | ||
| 07 | Hot tub | Home & Garden | 2.00× | ||
| 08 | Walt Disney World | Travel & Leisure | 1.92× | ||
| 09 | Satire | Literature | 1.90× | ||
| 10 | Child care | Kids & Family | 1.87× | ||
| 11 | Hobby | Home & Garden | 1.82× | ||
| 12 | Superman | Movies & TV | 1.79× | ||
| 13 | Refrigerator | Home & Garden | 1.75× | ||
| 14 | Genetics | Kids & Family | 1.68× | ||
| 15 | Volunteering | Politics & Society | 1.65× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.65× | ||
| 17 | Aldi | Shopping | 1.64× | ||
| 18 | Distilled beverage | Food & Beverages | 1.56× | ||
| 19 | William Hill (bookmaker) | Games | 1.55× | ||
| 20 | David Attenborough | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Career Orientation | POWER | 0.86× | |
| Indulgence | JOY | 0.89× |
Dinosaur has an estimated audience of 3,051,761 people in United Kingdom, concentrated in England and Scotland.
65.0% of Dinosaur fans are female, 35.0% are male, with an average age of 44.8 years.
Dinosaur fans show strongest brand affinity for Hobby (1.82×), Superman (1.79×), and Wikipedia (2.14×) over the country average.
Dinosaur fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~400K), and Wales (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dinosaur itself, the audience over-indexes on Superman (1.79×), Wikipedia (2.14×), Aldi (1.64×), and Lego (2.16×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dinosaur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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