Rascasse Audience Intelligence

McKee Foods Target Market in United States

A data profile of the people who buy, follow and care about McKee Foods in United States — modelled from more than twelve digital signal sources. McKee Foods has an estimated audience of 518,152 people in United States.

#3683among Brand in United States#1911in Food & Beverages

The average McKee Foods fan in United States is 37.9 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Arkansas, Georgia.

Top brand affinities include Key Food, Asurion, Fannie Mae, with strongest over-indexing on Key Food (71.03× the country average).

Demographically, the McKee Foods audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical McKee Foods fan in United States is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Key Food.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McKee Foods profile in United States.

Audience size
518K
in United States
Gender
57.4%♀
42.6% male
Age
37.9
average years
Country rank
#35871
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of McKee Foods

57.4% are female, 42.6% are male, average age 37.9.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for McKee Foods audience in United States
MetricValue
Female57.4%
Male42.6%
Average age37.9
Estimated audience size518,152
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the McKee Foods audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

99.8%

of the worldwide McKee Foods audience comes from United States.

Worldwide audience distribution share by country for McKee Foods
CountryShare
United States99.8%
Japan0.0%
Portugal0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McKee Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

McKee Foods customers by region in United States
#RegionReachAffinity×
01Tennessee~100K14.26×
02Arkansas~30K8.06×
03Virginia~30K2.17×
04Georgia~30K2.15×
05Oklahoma~10K1.84×
06Alabama~8K1.07×
07Mississippi~4K1.00×
08Kentucky~6K0.96×
09Alaska~1K0.92×
10Vermont<1K0.92×
11North Dakota<1K0.91×
12South Dakota~1K0.90×
13Arizona~9K0.88×
14Montana~1K0.88×
15Missouri~7K0.87×
16Rhode Island~1K0.87×
17Delaware~1K0.87×
18Hawaii~2K0.86×
19West Virginia~2K0.85×
20New Hampshire~2K0.85×
21Maine~2K0.85×
22Idaho~2K0.84×
23New Mexico~2K0.83×
24Kansas~3K0.82×
25Nebraska~2K0.82×
26Washington, District of Columbia~1K0.82×
27South Carolina~6K0.80×
28Iowa~3K0.78×
29Louisiana~5K0.76×
30Utah~3K0.73×
31North Carolina~10K0.72×
32Indiana~7K0.71×
33Nevada~4K0.71×
34Connecticut~4K0.70×
35Oregon~4K0.69×
36Wisconsin~5K0.67×
37Minnesota~5K0.66×
38Ohio~10K0.64×
39Illinois~10K0.63×
40Maryland~5K0.61×
41Colorado~5K0.61×
42Michigan~8K0.58×
43Washington~6K0.58×
44Massachusetts~6K0.57×
45Pennsylvania~10K0.55×
46New Jersey~7K0.54×
47Florida~20K0.47×
48New York~10K0.44×
49Texas~20K0.42×
50California~20K0.32×
Fig. 06

Affinity by region

Affinity by region — McKee Foods, United States
0.32×1.00×14.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McKee Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McKee Foods audience
#·InterestCategoryAffinity×
01Key FoodShopping71.03×
02Abt ElectronicsShopping65.70×
03Fannie MaeBusiness & Career59.14×
04AsurionBusiness & Career47.93×
05Super Size MeMovies & TV44.99×
06ZipcarCars & Mobility40.67×
07AeroplanTravel & Leisure40.52×
08RackspaceTechnology & Electronics37.99×
09P. C. Richard & SonShopping36.90×
10TwilioTechnology & Electronics36.33×
11WellCareHealth23.19×
12Paul StanleyMusic & Radio23.12×
13Trend MicroTechnology & Electronics22.51×
14RingCentralTechnology & Electronics18.30×
15Gordon RamseyFood & Beverages11.60×
16Casey's General StoresFood & Beverages10.37×
17FedEx OfficeBusiness & Career7.75×
18NASDAQBusiness & Career3.97×
19Pizza HutFood & Beverages3.80×
20SubwayFood & Beverages2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McKee Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McKee Foods audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
DIY MentalityTHRILL1.63×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McKee Foods audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is McKee Foods's target market in United States?

McKee Foods's target market in United States covers an estimated 518,152 people, concentrated in Tennessee and Arkansas.

02

What is the gender split and age of McKee Foods customers?

57.4% of the McKee Foods audience are female, 42.6% are male, with an average age of 37.9 years.

03

Which brands do McKee Foods fans like most?

McKee Foods fans show strongest brand affinity for Key Food (71.03×), Asurion (47.93×), and Fannie Mae (59.14×) over the country average.

04

Where do McKee Foods fans live in United States?

McKee Foods fans in United States are most concentrated in Tennessee (reach ~100K), Arkansas (reach ~30K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do McKee Foods fans also like?

Beyond McKee Foods itself, the audience over-indexes on Asurion (47.93×), Fannie Mae (59.14×), Super Size Me (44.99×), and Abt Electronics (65.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See McKee Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for McKee Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →