McKee Foods Audience in United States

McKee Foods has an estimated audience of 516,165 people in United States. 57.4% are female, 42.6% are male, average age 37.9. Top regions: Tennessee, Arkansas, Georgia. Top brand affinities: Key Food, Little Debbie, Super Size Me, Asurion, Marble Slab Creamery.

The average McKee Foods fan in United States is 37.9 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Arkansas, Georgia. Top brand affinities include Key Food, Little Debbie, Super Size Me, with strongest over-indexing on Key Food (71.6× the country average). Demographically, the McKee Foods audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of McKee Foods fans

Demographic split for McKee Foods audience in United States
MetricValue
Female57.4%
Male42.6%
Average age37.9
Estimated audience size516,165

Audience persona

The typical McKee Foods fan in United States is more female, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Key Food.

Top regions in United States

Top regions ranked by reach for McKee Foods in United States
RegionReachAffinity
Tennessee127,23612.29×
Arkansas38,4909.05×
Georgia33,1022.08×
Virginia31,5672.51×
Texas16,6530.38×
Florida14,3140.41×
Oklahoma12,1352.12×
California11,9260.21×
North Carolina11,3490.73×
New York10,6830.37×
Illinois10,4910.61×
Ohio9,4830.6×
Alabama8,8101.22×
Pennsylvania7,6840.44×
Missouri7,2120.87×
Kentucky6,8411.06×
Indiana6,4130.68×
Michigan6,2930.47×
South Carolina5,5200.71×
Arizona5,3430.51×
Louisiana4,3410.65×
Mississippi4,3391.02×
New Jersey4,2470.32×
Wisconsin3,8890.5×
Minnesota3,8560.52×
Colorado3,3470.41×
Massachusetts3,2710.32×
Maryland2,9110.33×
Kansas2,8440.7×
Washington2,6610.26×
Iowa2,4540.58×
Connecticut1,6230.31×
Oregon1,5920.27×
Nebraska1,4900.58×
Nevada1,3430.27×
West Virginia1,1190.47×
Utah1,0990.24×
Idaho8790.34×
Maine7570.41×
Alaska6700.61×
Washington, District of Columbia6620.43×
New Hampshire6000.29×
Hawaii5930.27×
Montana5840.41×
South Dakota5770.48×
North Dakota5620.53×
Wyoming5430.71×
New Mexico5390.21×
Rhode Island5340.33×
Vermont5260.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McKee Foods audience
BrandAffinityCategory
Key Food71.6×Shopping
Little Debbie81.41×Food & Beverages
Super Size Me43.22×Movies & TV
Asurion35.87×Business & Career
Marble Slab Creamery44.9×Food & Beverages
Fannie Mae44.46×Business & Career
Dremel36.13×Home & Garden
P. C. Richard & Son45.87×Shopping
Horoscope11.01×Health
Sheetz9.69×Cars & Mobility
Zipcar33.91×Cars & Mobility
Casey's General Stores10.28×Food & Beverages
Abt Electronics44.76×Shopping
Blended whiskey12.75×Food & Beverages
Aeroplan52.32×Travel & Leisure
Twilio28.91×Technology & Electronics
Whole grain13.01×Food & Beverages
Indianapolis Motor Speedway11.97×Sports
Day trading9.89×Business & Career
Paul Stanley19.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McKee Foods audience
TraitClusterScore
Risk AppetiteTHRILL1.91
ExtroversionTHRILL1.48
DIY MentalityTHRILL1.47
Luxury OrientationPREMIUM1.46
Quality AwarenessPREMIUM1.44
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for McKee Foods
CountryShare
United States99.8%
Japan0.0%
Portugal0.0%

See McKee Foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does McKee Foods have in United States?

McKee Foods has an estimated audience of 516,165 people in United States, concentrated in Tennessee and Arkansas.

What is the gender split and age of McKee Foods fans?

57.4% of McKee Foods fans are female, 42.6% are male, with an average age of 37.9 years.

Which brands do McKee Foods fans like most?

McKee Foods fans show strongest brand affinity for Key Food (71.6×), Little Debbie (81.41×), and Super Size Me (43.22×) over the country average.

Where do McKee Foods fans live in United States?

McKee Foods fans in United States are most concentrated in Tennessee (reach 127,236), Arkansas (reach 38,490), and Georgia (reach 33,102). These three regions account for the largest share of the active audience.

What other brands do McKee Foods fans also like?

Beyond McKee Foods itself, the audience over-indexes on Little Debbie (81.41×), Super Size Me (43.22×), Asurion (35.87×), and Marble Slab Creamery (44.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McKee Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.