Sword Art Online Audience in United States

Sword Art Online logo

Sword Art Online has an estimated audience of 2,139,807 people in United States. 38.1% are female, 61.9% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Shōnen manga, Animated movies, Gaming, KPop Demon Hunters, Inuyasha.

The average Sword Art Online fan in United States is 26.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shōnen manga, Animated movies, Gaming, with strongest over-indexing on Shōnen manga (7.07× the country average). Demographically, the Sword Art Online audience skews more male with an average age of 26.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Sword Art Online fans

Demographic split for Sword Art Online audience in United States
MetricValue
Female38.1%
Male61.9%
Average age26.3
Estimated audience size2,139,807

Audience persona

The typical Sword Art Online fan in United States is more male, around 26.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Shōnen manga.

Top regions in United States

Top regions ranked by reach for Sword Art Online in United States
RegionReachAffinity
California288,3631.23×
Texas239,0861.3×
Florida155,0161.07×
New York107,1950.9×
Georgia70,2361.07×
Illinois66,0770.93×
Ohio64,3230.98×
North Carolina63,8070.99×
Pennsylvania63,4600.88×
Michigan56,5111.01×
Virginia52,6361.01×
Arizona51,3611.18×
Washington51,0061.19×
Tennessee45,4171.06×
New Jersey42,0760.77×
Indiana40,7961.04×
Missouri39,3071.14×
Maryland34,2700.93×
Massachusetts33,5900.8×
Colorado32,6980.97×
Oklahoma29,4551.24×
Minnesota29,3100.96×
Kentucky29,1291.09×
Oregon28,4371.16×
South Carolina28,0860.87×
Alabama27,7870.93×
Utah27,7331.45×
Wisconsin27,6260.86×
Louisiana25,8510.94×
Nevada25,5431.23×
Arkansas20,8831.18×
Kansas19,7441.17×
Iowa17,5330.99×
Connecticut17,2210.8×
Mississippi16,4580.93×
Idaho12,9651.21×
New Mexico11,3051.05×
Hawaii10,2871.12×
Nebraska10,2310.95×
West Virginia9,3290.94×
New Hampshire6,2880.75×
Maine5,7620.75×
Alaska5,6721.24×
Montana5,5160.93×
South Dakota5,3861.09×
Rhode Island5,2070.76×
Delaware4,4050.75×
Washington, District of Columbia4,2290.66×
North Dakota3,8620.88×
Wyoming3,0770.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sword Art Online audience
BrandAffinityCategory
Shōnen manga7.07×Literature
Animated movies2.88×Movies & TV
Gaming6.22×Games
KPop Demon Hunters2.97×Movies & TV
Inuyasha10.07×Literature
Musical instrument2.71×Music & Radio
Movies1.51×Movies & TV
Animated cartoon4.75×Movies & TV
Cuteness5.28×Beauty & Wellness
Pokémon (video game series)4.41×Games
Fairy Tail8.81×Literature
Action role-playing game5.04×Games
Adventure game3.63×Games
Classical music2.26×Music & Radio
Harry Potter1.98×Movies & TV
Digital illustration4.42×Arts & Culture
League of Legends4.21×Games
Spotify1.66×Internet & Social Media
Gaming computer3.86×Technology & Electronics
Digital art3.57×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sword Art Online audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.95
Early Adopter MentalityPOWER1.77
ExtroversionTHRILL1.16
Social Media UsageJOY1.06
Pet OwnershipJOY1.02
Sports ActivityPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Sword Art Online
CountryShare
United States39.8%
Germany7.3%
France6.1%

See Sword Art Online audiences in other countries

More Manga audiences in United States

Frequently asked questions

How many fans does Sword Art Online have in United States?

Sword Art Online has an estimated audience of 2,139,807 people in United States, concentrated in California and Texas.

What is the gender split and age of Sword Art Online fans?

38.1% of Sword Art Online fans are female, 61.9% are male, with an average age of 26.3 years.

Which brands do Sword Art Online fans like most?

Sword Art Online fans show strongest brand affinity for Shōnen manga (7.07×), Animated movies (2.88×), and Gaming (6.22×) over the country average.

Where do Sword Art Online fans live in United States?

Sword Art Online fans in United States are most concentrated in California (reach 288,363), Texas (reach 239,086), and Florida (reach 155,016). These three regions account for the largest share of the active audience.

What other brands do Sword Art Online fans also like?

Beyond Sword Art Online itself, the audience over-indexes on Animated movies (2.88×), Gaming (6.22×), KPop Demon Hunters (2.97×), and Inuyasha (10.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sword Art Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.