Rascasse Audience Intelligence

Sword Art Online Audience in United States

A data profile of the people who buy, follow and care about Sword Art Online in United States — modelled from more than twelve digital signal sources. Sword Art Online has an estimated audience of 2,144,446 people in United States.

#8among Manga in United States#73among Book / Manga / Comic in United States#225in Literature

The average Sword Art Online fan in United States is 26.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shōnen manga, Animated movies, Gaming, with strongest over-indexing on Shōnen manga (7.07× the country average).

Demographically, the Sword Art Online audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sword Art Online fan in United States is more male, around 26.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shōnen manga.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sword Art Online profile in United States.

Audience size
2.1M
in United States
Gender
38.1%♀
61.9% male
Age
26.3
average years
Country rank
#13500
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sword Art Online fans

38.1% are female, 61.9% are male, average age 26.3.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Sword Art Online audience in United States
MetricValue
Female38.1%
Male61.9%
Average age26.3
Estimated audience size2,144,446
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the Sword Art Online audience in United States
Age bracketShare%
16-1958%
20-2923%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Sword Art Online audience comes from United States.

Worldwide audience distribution share by country for Sword Art Online
CountryShare
United States39.8%
Germany7.3%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sword Art Online audience in United States is strongest.

Fig. 05

Top regions by affinity

Sword Art Online fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.41×
02Alaska~6K1.35×
03Texas~200K1.26×
04Oklahoma~30K1.25×
05Idaho~10K1.22×
06Arkansas~20K1.20×
07Washington~50K1.19×
08Nevada~20K1.17×
09California~300K1.16×
10Arizona~50K1.15×
11Kansas~20K1.13×
12Oregon~30K1.12×
13New Mexico~10K1.10×
14Hawaii~10K1.10×
15Missouri~40K1.09×
16Georgia~70K1.07×
17South Dakota~5K1.07×
18Florida~200K1.04×
19Indiana~40K1.04×
20Kentucky~30K1.04×
21Tennessee~40K1.02×
22Virginia~50K1.00×
23Nebraska~10K1.00×
24Wyoming~3K1.00×
25Mississippi~20K0.98×
26West Virginia~10K0.98×
27Montana~6K0.98×
28North Carolina~60K0.97×
29Iowa~20K0.97×
30North Dakota~4K0.97×
31Michigan~50K0.96×
32Ohio~60K0.94×
33Louisiana~30K0.94×
34Maryland~30K0.93×
35Colorado~30K0.92×
36Minnesota~30K0.92×
37Alabama~30K0.92×
38Delaware~5K0.90×
39Rhode Island~6K0.89×
40Illinois~60K0.88×
41South Carolina~30K0.88×
42Pennsylvania~60K0.87×
43Wisconsin~30K0.86×
44New York~100K0.84×
45Maine~6K0.82×
46Connecticut~20K0.81×
47New Hampshire~7K0.79×
48New Jersey~40K0.78×
49Massachusetts~30K0.78×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Sword Art Online, United States
0.67×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sword Art Online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sword Art Online audience
#·InterestCategoryAffinity×
01InuyashaLiterature10.07×
02Fairy TailLiterature8.81×
03Shōnen mangaLiterature7.07×
04GamingGames6.22×
05CutenessBeauty & Wellness5.28×
06Action role-playing gameGames5.04×
07Animated cartoonMovies & TV4.75×
08Digital illustrationArts & Culture4.42×
09Pokémon (video game series)Games4.41×
10League of LegendsGames4.21×
11Gaming computerTechnology & Electronics3.86×
12Adventure gameGames3.63×
13KPop Demon HuntersMovies & TV2.97×
14Animated moviesMovies & TV2.88×
15Musical instrumentMusic & Radio2.71×
16Classical musicMusic & Radio2.26×
17Harry PotterMovies & TV1.98×
18FIFA World CupSports1.76×
19SpotifyInternet & Social Media1.66×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sword Art Online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sword Art Online audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.27×
Luxury OrientationPREMIUM1.16×
MindfulnessBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sword Art Online audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.45×
Career OrientationPOWER0.45×
Convenience OrientationPREMIUM0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sword Art Online have in United States?

Sword Art Online has an estimated audience of 2,144,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sword Art Online fans?

38.1% of Sword Art Online fans are female, 61.9% are male, with an average age of 26.3 years.

03

Which brands do Sword Art Online fans like most?

Sword Art Online fans show strongest brand affinity for Shōnen manga (7.07×), Animated movies (2.88×), and Gaming (6.22×) over the country average.

04

Where do Sword Art Online fans live in United States?

Sword Art Online fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sword Art Online fans also like?

Beyond Sword Art Online itself, the audience over-indexes on Animated movies (2.88×), Gaming (6.22×), KPop Demon Hunters (2.97×), and Inuyasha (10.07×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sword Art Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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