Rascasse Audience Intelligence

Harry & David Target Market in United States

A data profile of the people who buy, follow and care about Harry & David in United States — modelled from more than twelve digital signal sources. Harry & David has an estimated audience of 1,270,670 people in United States.

#2050among Brand in United States#1166in Food & Beverages

The average Harry & David fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include QVC, FedEx, Trader Joe's, with strongest over-indexing on QVC (15× the country average).

Demographically, the Harry & David audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry & David fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry & David profile in United States.

Audience size
1.3M
in United States
Gender
78.2%♀
21.8% male
Age
46.9
average years
Country rank
#20025
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harry & David

78.2% are female, 21.8% are male, average age 46.9.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Harry & David audience in United States
MetricValue
Female78.2%
Male21.8%
Average age46.9
Estimated audience size1,270,670
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Harry & David audience in United States
Age bracketShare%
16-199%
20-2910%
30-3915%
40-4924%
50+42%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Harry & David audience comes from United States.

Worldwide audience distribution share by country for Harry & David
CountryShare
United States92.6%
Canada1.3%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry & David audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry & David customers by region in United States
#RegionReachAffinity×
01Oregon~40K2.41×
02Connecticut~20K1.63×
03New Hampshire~7K1.47×
04Massachusetts~30K1.39×
05Maryland~30K1.38×
06Delaware~5K1.38×
07Virginia~40K1.36×
08Maine~6K1.35×
09Pennsylvania~60K1.31×
10Rhode Island~5K1.30×
11New Jersey~40K1.29×
12Colorado~30K1.29×
13Wyoming~2K1.20×
14Vermont~3K1.19×
15New York~80K1.17×
16Ohio~40K1.11×
17West Virginia~7K1.11×
18Tennessee~30K1.10×
19South Carolina~20K1.07×
20Montana~4K1.06×
21Florida~90K1.05×
22Missouri~20K1.05×
23North Carolina~40K1.04×
24Washington~30K1.04×
25Idaho~7K1.04×
26Illinois~40K0.98×
27Washington, District of Columbia~4K0.96×
28Georgia~40K0.95×
29Nevada~10K0.94×
30New Mexico~6K0.94×
31California~100K0.88×
32Kentucky~10K0.88×
33Kansas~9K0.86×
34Indiana~20K0.83×
35Minnesota~20K0.83×
36Hawaii~5K0.83×
37Michigan~30K0.82×
38Oklahoma~10K0.81×
39Wisconsin~20K0.79×
40Arkansas~8K0.79×
41South Dakota~2K0.79×
42Iowa~8K0.78×
43Alaska~2K0.78×
44Nebraska~5K0.76×
45Louisiana~10K0.71×
46Utah~8K0.71×
47Mississippi~8K0.71×
48Texas~70K0.65×
49Arizona~10K0.56×
50Alabama~9K0.49×
Fig. 06

Affinity by region

Affinity by region — Harry & David, United States
0.49×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry & David audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry & David audience
#·InterestCategoryAffinity×
01TissotFashion & Accessoires20.37×
02BiodermaBeauty & Wellness15.71×
03QVCMovies & TV15.00×
04See's CandiesShopping14.82×
05Elderly careHealth12.55×
06Garden centreHome & Garden7.96×
07Weather forecastingHome & Garden7.10×
08FedExBusiness & Career6.67×
09Sustainable energyHome & Garden6.58×
10LotteryGames6.42×
11Potato chipFood & Beverages6.38×
12BoxingSports6.36×
13Discount storesShopping5.50×
14Renewable energyBusiness & Career5.44×
15Trader Joe'sShopping4.49×
16Shopping mallsShopping3.43×
17PinterestInternet & Social Media3.33×
18Organic foodFood & Beverages3.33×
19Mortgage loansBusiness & Career3.33×
20Pizza HutFood & Beverages3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry & David audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry & David audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.28×
Convenience OrientationPREMIUM2.62×
SustainabilityBALANCE2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry & David audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Early Adopter MentalityPOWER0.90×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harry & David's target market in United States?

Harry & David's target market in United States covers an estimated 1,270,670 people, concentrated in California and Florida.

02

What is the gender split and age of Harry & David customers?

78.2% of the Harry & David audience are female, 21.8% are male, with an average age of 46.9 years.

03

Which brands do Harry & David fans like most?

Harry & David fans show strongest brand affinity for QVC (15×), FedEx (6.67×), and Trader Joe's (4.49×) over the country average.

04

Where do Harry & David fans live in United States?

Harry & David fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Harry & David fans also like?

Beyond Harry & David itself, the audience over-indexes on FedEx (6.67×), Trader Joe's (4.49×), Discount stores (5.5×), and Tissot (20.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Harry & David audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry & David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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