Harry & David Audience in United States

Harry & David logo

Harry & David has an estimated audience of 1,274,676 people in United States. 78.2% are female, 21.8% are male, average age 46.9. Top regions: California, Florida, New York. Top brand affinities: Tissot, MSN, Bioderma, Hunter Boots, See's Candies.

The average Harry & David fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Tissot, MSN, Bioderma, with strongest over-indexing on Tissot (30.71× the country average). Demographically, the Harry & David audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Harry & David fans

Demographic split for Harry & David audience in United States
MetricValue
Female78.2%
Male21.8%
Average age46.9
Estimated audience size1,274,676

Audience persona

The typical Harry & David fan in United States is more female, around 46.9 years old, with strong Design Affinity tendencies and a notable affinity for Tissot.

Top regions in United States

Top regions ranked by reach for Harry & David in United States
RegionReachAffinity
California128,4440.92×
Florida92,3911.07×
New York87,5751.23×
Texas74,8150.68×
Pennsylvania58,3271.36×
Virginia43,8081.41×
Ohio43,5241.11×
Illinois43,3711.02×
New Jersey43,0811.33×
North Carolina42,0061.1×
Georgia38,8940.99×
Massachusetts36,1921.44×
Oregon35,3662.42×
Maryland30,6431.4×
Tennessee28,7541.12×
Michigan28,0600.84×
Washington27,4841.07×
Colorado26,8521.34×
Missouri22,1391.08×
Connecticut21,0761.65×
South Carolina21,0341.1×
Indiana19,7580.85×
Minnesota15,5590.85×
Wisconsin15,3040.8×
Kentucky14,1210.88×
Nevada11,6270.94×
Oklahoma11,5370.82×
Louisiana11,4860.7×
Kansas8,5630.85×
Arkansas8,1070.77×
Utah8,0850.71×
Iowa8,0380.77×
New Hampshire7,2761.45×
Mississippi7,1170.68×
Idaho6,4391.01×
West Virginia6,2461.05×
Maine6,1081.34×
New Mexico5,8100.91×
Rhode Island5,1211.26×
Delaware4,7831.36×
Nebraska4,7070.74×
Hawaii4,4170.81×
Montana3,6121.02×
Washington, District of Columbia3,5960.94×
Vermont2,5671.15×
Arizona2,1770.08×
Wyoming2,1691.15×
South Dakota2,1510.73×
North Dakota1,5680.6×
Alabama9370.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry & David audience
BrandAffinityCategory
Tissot30.71×Fashion & Accessoires
MSN6.13×News
Bioderma23.48×Beauty & Wellness
Hunter Boots31.43×Fashion & Accessoires
See's Candies16.76×Shopping
Boxing7.14×Sports
Frozen yogurt15.5×Food & Beverages
Nivea18.29×Beauty & Wellness
Catherine O'Hara5.96×Movies & TV
Hobby Lobby3.18×Home & Garden
Stop & Shop8.3×Shopping
Staples (Canada)3.84×Business & Career
Great Clips4.39×Beauty & Wellness
QVC4.94×Movies & TV
Google Flights3.4×Travel & Leisure
Diaper bag3.86×Kids & Family
Crate & Barrel6×Home & Garden
Katherine Heigl8.42×Movies & TV
Aldi2.14×Shopping
Burger King2.28×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry & David audience
TraitClusterScore
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.78
IndulgenceJOY1.76
Family OrientationCONSERVATISM1.52
Price SensitivityPREMIUM1.38
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Harry & David
CountryShare
United States93.2%
Canada1.3%
China1.2%

See Harry & David audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Harry & David have in United States?

Harry & David has an estimated audience of 1,274,676 people in United States, concentrated in California and Florida.

What is the gender split and age of Harry & David fans?

78.2% of Harry & David fans are female, 21.8% are male, with an average age of 46.9 years.

Which brands do Harry & David fans like most?

Harry & David fans show strongest brand affinity for Tissot (30.71×), MSN (6.13×), and Bioderma (23.48×) over the country average.

Where do Harry & David fans live in United States?

Harry & David fans in United States are most concentrated in California (reach 128,444), Florida (reach 92,391), and New York (reach 87,575). These three regions account for the largest share of the active audience.

What other brands do Harry & David fans also like?

Beyond Harry & David itself, the audience over-indexes on MSN (6.13×), Bioderma (23.48×), Hunter Boots (31.43×), and See's Candies (16.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry & David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.