Sally Hawkins Audience in Germany
A data profile of the people who buy, follow and care about Sally Hawkins in Germany — modelled from more than twelve digital signal sources. Sally Hawkins has an estimated audience of 449,549 people in Germany.
The average Sally Hawkins fan in Germany is 48.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Amy Adams, Ray J, Greta Gerwig, with strongest over-indexing on Amy Adams (20.36× the country average).
Demographically, the Sally Hawkins audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sally Hawkins fan in Germany is more female, around 48.0 years old, with strong Tradition tendencies and a notable affinity for Amy Adams.
At a glance
The key figures that characterise the Sally Hawkins profile in Germany.
Search interest · 12-month trend
Demographics of Sally Hawkins fans
67.1% are female, 32.9% are male, average age 48.0.
Gender split
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 48.0 |
| Estimated audience size | 449,549 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 44% |
Worldwide distribution
of the worldwide Sally Hawkins audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 23.9% |
| Germany | 13.3% |
Geography
Where the Sally Hawkins audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.25× | |
| 02 | Brandenburg | ~10K | 1.16× | |
| 03 | Sachsen-Anhalt | ~10K | 1.13× | |
| 04 | Thüringen | ~10K | 1.12× | |
| 05 | Sachsen | ~20K | 1.07× | |
| 06 | Mecklenburg-Vorpommern | ~8K | 1.06× | |
| 07 | Bremen | ~3K | 1.01× | |
| 08 | Schleswig-Holstein | ~10K | 1.00× | |
| 09 | Rheinland-Pfalz | ~20K | 0.97× | |
| 10 | Niedersachsen | ~40K | 0.96× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.93× | |
| 12 | Saarland | ~4K | 0.93× | |
| 13 | Hessen | ~30K | 0.91× | |
| 14 | Hamburg | ~8K | 0.91× | |
| 15 | Bayern | ~50K | 0.89× | |
| 16 | Baden-Württemberg | ~40K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sally Hawkins audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ray J | Music & Radio | 55.82× | ||
| 02 | Greta Gerwig | Movies & TV | 32.20× | ||
| 03 | Amy Adams | Movies & TV | 20.36× | ||
| 04 | Film industry | Movies & TV | 4.51× | ||
| 05 | Classic rock | Music & Radio | 3.67× | ||
| 06 | Home Alone | Movies & TV | 3.31× | ||
| 07 | Tangled | Movies & TV | 3.19× | ||
| 08 | Paramount Pictures | Movies & TV | 2.88× | ||
| 09 | Universal Music Group | Music & Radio | 2.80× | ||
| 10 | Folklore | Politics & Society | 2.73× | ||
| 11 | Kompakt | Music & Radio | 2.56× | ||
| 12 | University of Bremen | Business & Career | 2.48× | ||
| 13 | Dresden | Travel & Leisure | 2.26× | ||
| 14 | Fundraising | Business & Career | 2.17× | ||
| 15 | George R. R. Martin | Literature | 2.13× | ||
| 16 | Stuttgart | Travel & Leisure | 1.70× | ||
| 17 | Black Panther (film) | Movies & TV | 1.65× | ||
| 18 | Laundry | Home & Garden | 1.60× | ||
| 19 | Weather | Home & Garden | 1.59× | ||
| 20 | Disney Cruise Line | Travel & Leisure | 1.52× |
Personality of the Sally Hawkins audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.73× | |
| Indulgence | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.99× | |
| Tradition | CONSERVATISM | 2.73× |
Frequently asked questions
How many fans does Sally Hawkins have in Germany?
Sally Hawkins has an estimated audience of 449,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sally Hawkins fans?
67.1% of Sally Hawkins fans are female, 32.9% are male, with an average age of 48.0 years.
Which brands do Sally Hawkins fans like most?
Sally Hawkins fans show strongest brand affinity for Amy Adams (20.36×), Ray J (55.82×), and Greta Gerwig (32.2×) over the country average.
Where do Sally Hawkins fans live in Germany?
Sally Hawkins fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Sally Hawkins fans also like?
Beyond Sally Hawkins itself, the audience over-indexes on Ray J (55.82×), Greta Gerwig (32.2×), Folklore (2.73×), and Stuttgart (1.7×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sally Hawkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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