Sally Hawkins Audience in Germany

Sally Hawkins has an estimated audience of 373,557 people in Germany. 67.1% are female, 32.9% are male, average age 48.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Amy Adams, Ray J, Greta Gerwig, Folklore, Stuttgart.

The average Sally Hawkins fan in Germany is 48.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Amy Adams, Ray J, Greta Gerwig, with strongest over-indexing on Amy Adams (31.82× the country average). Demographically, the Sally Hawkins audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sally Hawkins fans

Demographic split for Sally Hawkins audience in Germany
MetricValue
Female67.1%
Male32.9%
Average age48.0
Estimated audience size373,557

Audience persona

The typical Sally Hawkins fan in Germany is more female, around 48.0 years old, with strong Tradition tendencies and a notable affinity for Amy Adams.

Top regions in Germany

Top regions ranked by reach for Sally Hawkins in Germany
RegionReachAffinity
Nordrhein-Westfalen79,0400.97×
Bayern59,2190.99×
Niedersachsen35,6810.98×
Hessen28,8531.01×
Baden-Württemberg25,4190.5×
Berlin22,7521.36×
Sachsen19,9201.09×
Rheinland-Pfalz18,2750.98×
Brandenburg13,2851.15×
Schleswig-Holstein13,1680.98×
Sachsen-Anhalt10,4191.08×
Thüringen10,0611.06×
Hamburg8,3630.99×
Mecklenburg-Vorpommern7,119
Saarland3,8860.85×
Bremen3,2831.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sally Hawkins audience
BrandAffinityCategory
Amy Adams31.82×Movies & TV
Ray J59.56×Music & Radio
Greta Gerwig34.27×Movies & TV
Folklore3.79×Politics & Society
Stuttgart2.33×Travel & Leisure
Film industry6.58×Movies & TV
Weather2.57×Home & Garden
Bremen2.03×Travel & Leisure
Laundry2.64×Home & Garden
Chihuahua (dog)1.98×Pets & Animals
Classic rock3.65×Music & Radio
Fundraising2.21×Business & Career
Foodie1.67×Food & Beverages
Mulan (1998 film)4.47×Movies & TV
Dresden2.27×Travel & Leisure
Frankfurt1.54×Travel & Leisure
Chocolate cake2.23×Food & Beverages
Tangled4.82×Movies & TV
Home Alone5.26×Movies & TV
Modern dance2.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sally Hawkins audience
TraitClusterScore
TraditionCONSERVATISM3.79
IndulgenceJOY1.67

Worldwide distribution

Worldwide audience distribution share by country for Sally Hawkins
CountryShare
United States29.9%
United Kingdom25.7%
Germany10.7%

See Sally Hawkins audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Sally Hawkins have in Germany?

Sally Hawkins has an estimated audience of 373,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sally Hawkins fans?

67.1% of Sally Hawkins fans are female, 32.9% are male, with an average age of 48.0 years.

Which brands do Sally Hawkins fans like most?

Sally Hawkins fans show strongest brand affinity for Amy Adams (31.82×), Ray J (59.56×), and Greta Gerwig (34.27×) over the country average.

Where do Sally Hawkins fans live in Germany?

Sally Hawkins fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,040), Bayern (reach 59,219), and Niedersachsen (reach 35,681). These three regions account for the largest share of the active audience.

What other brands do Sally Hawkins fans also like?

Beyond Sally Hawkins itself, the audience over-indexes on Ray J (59.56×), Greta Gerwig (34.27×), Folklore (3.79×), and Stuttgart (2.33×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sally Hawkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.