Rascasse Audience Intelligence

Portugal. The Man Audience in United States

A data profile of the people who buy, follow and care about Portugal. The Man in United States — modelled from more than twelve digital signal sources. Portugal. The Man has an estimated audience of 342,600 people in United States.

#730among Band in United States#11242among Person in United States#6519in Music & Radio

The average Portugal. The Man fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Oregon.

Top brand affinities include Lake, Cardinals, Greyhounds, with strongest over-indexing on Lake (68.26× the country average).

Demographically, the Portugal. The Man audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portugal. The Man fan in United States is balanced, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Lake.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portugal. The Man profile in United States.

Audience size
343K
in United States
Gender
53.3%♀
46.7% male
Age
33.2
average years
Country rank
#45115
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portugal. The Man fans

53.3% are female, 46.7% are male, average age 33.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Portugal. The Man audience in United States
MetricValue
Female53.3%
Male46.7%
Average age33.2
Estimated audience size342,600
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Portugal. The Man audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3915%
40-4915%
50+11%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Portugal. The Man audience comes from United States.

Worldwide audience distribution share by country for Portugal. The Man
CountryShare
United States48.8%
Germany7.0%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portugal. The Man audience in United States is strongest.

Fig. 05

Top regions by affinity

Portugal. The Man fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K7.53×
02Oregon~10K3.83×
03Montana~2K2.28×
04Colorado~10K2.04×
05Washington~10K1.69×
06Wyoming<1K1.68×
07Washington, District of Columbia~1K1.23×
08Wisconsin~6K1.21×
09Utah~3K1.13×
10Idaho~2K1.12×
11North Dakota<1K1.12×
12Minnesota~5K1.07×
13Vermont<1K1.04×
14Illinois~10K0.92×
15Nebraska~2K0.92×
16Arkansas~3K0.91×
17Massachusetts~6K0.89×
18Maine~1K0.88×
19Tennessee~6K0.84×
20New Hampshire~1K0.84×
21Missouri~4K0.82×
22California~30K0.81×
23Iowa~2K0.80×
24Rhode Island<1K0.80×
25Michigan~7K0.79×
26Arizona~5K0.77×
27Ohio~8K0.75×
28Kansas~2K0.75×
29New Mexico~1K0.72×
30Delaware<1K0.72×
31Pennsylvania~8K0.71×
32North Carolina~7K0.70×
33Connecticut~2K0.70×
34Indiana~4K0.69×
35West Virginia~1K0.69×
36Virginia~6K0.68×
37Nevada~2K0.68×
38Hawaii<1K0.68×
39Alabama~3K0.67×
40Maryland~4K0.66×
41New York~10K0.65×
42Kentucky~3K0.65×
43Oklahoma~2K0.65×
44New Jersey~5K0.63×
45Florida~10K0.61×
46Georgia~6K0.61×
47South Carolina~3K0.60×
48Mississippi~2K0.60×
49Texas~20K0.58×
50Louisiana~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Portugal. The Man, United States
0.55×1.00×7.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portugal. The Man audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portugal. The Man audience
#·InterestCategoryAffinity×
01mr. GnomeMusic & Radio290.40×
02Man ManMusic & Radio194.32×
03Night MovesMusic & Radio80.18×
04LakeMusic & Radio68.26×
05Beach Park (water park)Travel & Leisure55.26×
06Death Cab for CutieMusic & Radio55.13×
07TelekinesisMusic & Radio35.62×
08Grizzly Bear (band)Music & Radio33.65×
09VistasMusic & Radio33.16×
10BlossomsMusic & Radio32.18×
11MGMTMusic & Radio27.21×
12Bonobo (musician)Music & Radio24.87×
13Tame ImpalaMusic & Radio21.32×
14PUPMusic & Radio18.62×
15CardinalsMusic & Radio18.36×
16StarsMusic & Radio16.37×
17GreyhoundsMusic & Radio14.74×
18SharksMusic & Radio11.29×
19CaseyMusic & Radio6.81×
20Google FlightsTravel & Leisure6.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portugal. The Man audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portugal. The Man audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
Urban LifestyleOPEN1.57×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portugal. The Man audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Need for SecurityCONSERVATISM0.82×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portugal. The Man have in United States?

Portugal. The Man has an estimated audience of 342,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Portugal. The Man fans?

53.3% of Portugal. The Man fans are female, 46.7% are male, with an average age of 33.2 years.

03

Which brands do Portugal. The Man fans like most?

Portugal. The Man fans show strongest brand affinity for Lake (68.26×), Cardinals (18.36×), and Greyhounds (14.74×) over the country average.

04

Where do Portugal. The Man fans live in United States?

Portugal. The Man fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Oregon (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Portugal. The Man fans also like?

Beyond Portugal. The Man itself, the audience over-indexes on Cardinals (18.36×), Greyhounds (14.74×), Blossoms (32.18×), and Man Man (194.32×) compared to the United States average.

Appendix

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See Portugal. The Man audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Portugal. The Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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