Portugal. The Man Audience in United States

Portugal. The Man logo

Portugal. The Man has an estimated audience of 341,485 people in United States. 53.3% are female, 46.7% are male, average age 33.2. Top regions: California, Oregon, Texas. Top brand affinities: Lake, Cardinals, Greyhounds, Stars, Blossoms.

The average Portugal. The Man fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Texas. Top brand affinities include Lake, Cardinals, Greyhounds, with strongest over-indexing on Lake (68.26× the country average). Demographically, the Portugal. The Man audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Portugal. The Man fans

Demographic split for Portugal. The Man audience in United States
MetricValue
Female53.3%
Male46.7%
Average age33.2
Estimated audience size341,485

Audience persona

The typical Portugal. The Man fan in United States is balanced, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lake.

Top regions in United States

Top regions ranked by reach for Portugal. The Man in United States
RegionReachAffinity
California32,4680.86×
Oregon15,8644.05×
Texas13,4220.46×
Colorado12,0832.24×
Washington11,0611.61×
New York10,4670.55×
Florida9,5540.41×
Illinois8,7270.77×
Wisconsin6,7131.31×
Pennsylvania6,6470.58×
North Carolina6,6200.64×
Alaska6,4168.78×
Ohio6,3050.6×
Arizona5,3210.76×
Michigan5,1480.58×
Tennessee5,0800.74×
Georgia5,0630.48×
Massachusetts4,7670.71×
Virginia4,3940.53×
Missouri4,3080.78×
Minnesota4,2830.88×
New Jersey4,2280.49×
Utah4,0041.31×
Indiana3,9320.63×
Maryland2,8740.49×
Arkansas2,8321.01×
Alabama2,8000.59×
Montana2,5332.67×
South Carolina2,3320.45×
Oklahoma2,1990.58×
Iowa2,1450.76×
Nevada2,0760.63×
Kentucky1,9820.46×
Connecticut1,8790.55×
Kansas1,8600.69×
Nebraska1,7321.01×
Louisiana1,7050.39×
Idaho1,5630.91×
Wyoming1,1602.29×
New Mexico1,0150.59×
Mississippi9190.33×
New Hampshire8780.65×
Maine7990.65×
Washington, District of Columbia7980.78×
North Dakota7971.14×
Hawaii7270.5×
Rhode Island6970.64×
West Virginia5690.36×
South Dakota4410.56×
Delaware3960.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portugal. The Man audience
BrandAffinityCategory
Lake68.26×Music & Radio
Cardinals18.36×Music & Radio
Greyhounds14.74×Music & Radio
Stars16.37×Music & Radio
Blossoms32.18×Music & Radio
Man Man194.32×Music & Radio
Grizzly Bear (band)33.65×Music & Radio
PUP18.62×Music & Radio
mr. Gnome290.4×Music & Radio
Bonobo (musician)24.87×Music & Radio
MGMT27.21×Music & Radio
Casey6.81×Music & Radio
Beach Park (water park)55.26×Travel & Leisure
Night Moves80.18×Music & Radio
Death Cab for Cutie55.13×Music & Radio
Google Flights6.75×Travel & Leisure
Vistas33.16×Music & Radio
Weezer24.31×Music & Radio
Sharks11.29×Music & Radio
Tapir!25.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portugal. The Man audience
TraitClusterScore
Luxury OrientationPREMIUM2.84
SustainabilityBALANCE2.13
Early Adopter MentalityPOWER1.75
ExtroversionTHRILL1.67
Risk AppetiteTHRILL1.63
TraditionCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Portugal. The Man
CountryShare
United States48.7%
Germany7.2%
Canada5.5%

See Portugal. The Man audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Portugal. The Man have in United States?

Portugal. The Man has an estimated audience of 341,485 people in United States, concentrated in California and Oregon.

What is the gender split and age of Portugal. The Man fans?

53.3% of Portugal. The Man fans are female, 46.7% are male, with an average age of 33.2 years.

Which brands do Portugal. The Man fans like most?

Portugal. The Man fans show strongest brand affinity for Lake (68.26×), Cardinals (18.36×), and Greyhounds (14.74×) over the country average.

Where do Portugal. The Man fans live in United States?

Portugal. The Man fans in United States are most concentrated in California (reach 32,468), Oregon (reach 15,864), and Texas (reach 13,422). These three regions account for the largest share of the active audience.

What other brands do Portugal. The Man fans also like?

Beyond Portugal. The Man itself, the audience over-indexes on Cardinals (18.36×), Greyhounds (14.74×), Stars (16.37×), and Blossoms (32.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portugal. The Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.