Young Thug Audience in United States

Young Thug logo

Young Thug has an estimated audience of 5,068,237 people in United States. 45.5% are female, 54.5% are male, average age 29.6. Top regions: Texas, Georgia, California. Top brand affinities: Euphoria, Spotify, YouTube Music, Underground hip hop, Curly Hair.

The average Young Thug fan in United States is 29.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Euphoria, Spotify, YouTube Music, with strongest over-indexing on Euphoria (1.69× the country average). Demographically, the Young Thug audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Young Thug fans

Demographic split for Young Thug audience in United States
MetricValue
Female45.5%
Male54.5%
Average age29.6
Estimated audience size5,068,237

Audience persona

The typical Young Thug fan in United States is balanced, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Young Thug in United States
RegionReachAffinity
Texas523,0161.2×
Georgia511,6143.28×
California504,2070.9×
Florida423,9741.24×
New York342,6681.21×
North Carolina235,0651.54×
Illinois201,3741.19×
Ohio174,0531.11×
Pennsylvania168,6590.99×
Virginia160,6261.3×
Michigan145,9861.1×
Alabama138,4651.96×
Tennessee132,2381.3×
New Jersey131,3811.02×
Maryland129,7601.49×
South Carolina125,4761.65×
Louisiana110,9531.7×
Arizona99,9920.97×
Massachusetts99,3050.99×
Indiana92,9771×
Missouri81,1010.99×
Mississippi80,4871.93×
Washington75,5070.74×
Kentucky62,4660.98×
Wisconsin62,0670.81×
Colorado60,6350.76×
Minnesota57,1740.79×
Oklahoma52,3560.93×
Nevada50,7051.03×
Connecticut50,1440.99×
Arkansas45,1021.08×
Oregon40,7280.7×
Kansas31,6620.79×
Iowa24,8590.6×
Utah21,7400.48×
Washington, District of Columbia21,6201.42×
Nebraska16,8710.66×
New Mexico16,4280.65×
West Virginia15,7420.67×
Delaware15,2711.09×
Rhode Island14,6130.91×
Hawaii12,0640.55×
New Hampshire11,3990.57×
Idaho10,5730.42×
Maine9,7360.54×
Alaska6,1090.56×
Montana5,9380.42×
South Dakota5,5300.47×
North Dakota5,4700.53×
Vermont3,9200.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young Thug audience
BrandAffinityCategory
Euphoria1.69×Movies & TV
Spotify1.86×Internet & Social Media
YouTube Music2.89×Internet & Social Media
Underground hip hop3.21×Music & Radio
Curly Hair3.06×Beauty & Wellness
Taylor Swift2.19×Music & Radio
Los Angeles Lakers2.39×Sports
Harry Potter1.57×Movies & TV
NBA playoffs2.31×Sports
Hair Extensions2.52×Beauty & Wellness
Super Bowl2.18×Sports
Miami Heat2.76×Sports
Lace wig2.34×Beauty & Wellness
LeBron James2.46×Sports
Golden State Warriors2.1×Sports
Imdb3.75×Movies & TV
Livemusic2.1×Music & Radio
Wig2×Beauty & Wellness
Chris Brown3.91×Music & Radio
Old-school hip hop3.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young Thug audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.12
Early Adopter MentalityPOWER1.76
Luxury OrientationPREMIUM1.46
Family OrientationCONSERVATISM1.21
Risk AppetiteTHRILL1.12
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Young Thug
CountryShare
United States55.1%
China4.1%
United Kingdom4.0%

See Young Thug audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Young Thug have in United States?

Young Thug has an estimated audience of 5,068,237 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Young Thug fans?

45.5% of Young Thug fans are female, 54.5% are male, with an average age of 29.6 years.

Which brands do Young Thug fans like most?

Young Thug fans show strongest brand affinity for Euphoria (1.69×), Spotify (1.86×), and YouTube Music (2.89×) over the country average.

Where do Young Thug fans live in United States?

Young Thug fans in United States are most concentrated in Texas (reach 523,016), Georgia (reach 511,614), and California (reach 504,207). These three regions account for the largest share of the active audience.

What other brands do Young Thug fans also like?

Beyond Young Thug itself, the audience over-indexes on Spotify (1.86×), YouTube Music (2.89×), Underground hip hop (3.21×), and Curly Hair (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young Thug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.