Playboi Carti Audience in United States
Playboi Carti has an estimated audience of 4,592,369 people in United States. 46.8% are female, 53.2% are male, average age 28.6. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Houston Astros.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Playboi Carti audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Playboi Carti fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 28.6 |
| Estimated audience size | 4,592,369 |
Audience persona
The typical Playboi Carti fan in United States is balanced, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Houston Astros | 10.43× | Sports |
| Income tax | 13.19× | Business & Career |
| Los Angeles Dodgers | 6.14× | Sports |
| Streetwear | 4.43× | Fashion & Accessoires |
| Sneaker collecting | 5.38× | Fashion & Accessoires |
| Supreme | 6.56× | Fashion & Accessoires |
| Los Angeles Lakers | 3.83× | Sports |
| Atlanta Hawks | 6.85× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Spotify | 2.35× | Internet & Social Media |
| TikTok | 2.21× | Internet & Social Media |
| Kendrick Lamar | 7.3× | Music & Radio |
| Boston Celtics | 4.48× | Sports |
| Cleveland Cavaliers | 5.17× | Sports |
| Nike | 3.37× | Fashion & Accessoires |
| Air Jordan | 6.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.12 |
| Early Adopter Mentality | POWER | 1.74 |
| Luxury Orientation | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.21 |
| Risk Appetite | THRILL | 1.11 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.0% |
| Canada | 4.3% |
| Brazil | 3.8% |
See Playboi Carti audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Playboi Carti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.