Rascasse Audience Intelligence

Playboi Carti Audience in United States

A data profile of the people who buy, follow and care about Playboi Carti in United States — modelled from more than twelve digital signal sources. Playboi Carti has an estimated audience of 3,922,679 people in United States.

#80among Singer-songwriter in United States#1039among Person in United States#767in Music & Radio

The average Playboi Carti fan in United States is 27.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TikTok, Kendrick Lamar, Teyana Taylor, with strongest over-indexing on TikTok (2.7× the country average).

Demographically, the Playboi Carti audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Playboi Carti fan in United States is balanced, around 27.9 years old, with strong Family Orientation tendencies and a notable affinity for TikTok.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playboi Carti profile in United States.

Audience size
3.9M
in United States
Gender
47.8%♀
52.2% male
Age
27.9
average years
Country rank
#8165
Person in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playboi Carti fans

47.8% are female, 52.2% are male, average age 27.9.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Playboi Carti audience in United States
MetricValue
Female47.8%
Male52.2%
Average age27.9
Estimated audience size3,922,679
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Playboi Carti audience in United States
Age bracketShare%
16-1950%
20-2927%
30-3913%
40-497%
50+4%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Playboi Carti audience comes from United States.

Worldwide audience distribution share by country for Playboi Carti
CountryShare
United States55.5%
Canada4.8%
Japan4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playboi Carti audience in United States is strongest.

Fig. 05

Top regions by affinity

Playboi Carti fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.79×
02Nevada~60K1.46×
03Texas~600K1.43×
04North Carolina~200K1.38×
05California~700K1.34×
06New Jersey~100K1.23×
07Maryland~100K1.23×
08Connecticut~60K1.23×
09Virginia~100K1.20×
10Florida~400K1.18×
11Illinois~200K1.18×
12Arizona~100K1.18×
13Pennsylvania~200K1.17×
14South Carolina~80K1.15×
15Washington~100K1.13×
16New York~300K1.12×
17Tennessee~100K1.10×
18Delaware~10K1.10×
19Massachusetts~100K1.09×
20Missouri~80K1.06×
21Alabama~70K1.06×
22Louisiana~60K1.06×
23New Mexico~20K1.04×
24Washington, District of Columbia~10K1.04×
25Mississippi~40K1.03×
26Ohio~100K1.02×
27Oregon~50K1.02×
28Colorado~70K1.01×
29Michigan~100K0.98×
30Rhode Island~10K0.98×
31Indiana~80K0.96×
32Minnesota~60K0.96×
33Kansas~30K0.92×
34Kentucky~50K0.91×
35Oklahoma~50K0.91×
36Arkansas~30K0.89×
37Nebraska~20K0.80×
38New Hampshire~10K0.80×
39West Virginia~20K0.76×
40South Dakota~8K0.75×
41Wisconsin~50K0.74×
42Idaho~20K0.74×
43Alaska~7K0.71×
44Wyoming~5K0.71×
45North Dakota~6K0.70×
46Vermont~6K0.70×
47Iowa~20K0.65×
48Maine~10K0.65×
49Montana~8K0.65×
50Hawaii~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Playboi Carti, United States
0.61×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playboi Carti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playboi Carti audience
#·InterestCategoryAffinity×
01Kendrick LamarMusic & Radio9.29×
02Tyler, The CreatorMusic & Radio9.10×
03Teyana TaylorMovies & TV7.31×
04ASAP RockyMusic & Radio6.62×
05Air JordanFashion & Accessoires6.43×
06Family carCars & Mobility6.06×
07Megan FoxMovies & TV5.13×
08DancehallsMusic & Radio4.95×
09DrakeMusic & Radio4.50×
10Sneaker collectingFashion & Accessoires3.63×
11Drop shippingShopping3.60×
12Ariana GrandeMusic & Radio3.60×
13Music festivalsMusic & Radio3.14×
14StreetwearFashion & Accessoires2.80×
15NikeFashion & Accessoires2.74×
16TikTokInternet & Social Media2.70×
17Google DriveTechnology & Electronics2.30×
18SpotifyInternet & Social Media2.19×
19Music videosMusic & Radio1.96×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playboi Carti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playboi Carti audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
Early Adopter MentalityPOWER1.67×
Price SensitivityPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playboi Carti audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Need for SecurityCONSERVATISM0.79×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playboi Carti have in United States?

Playboi Carti has an estimated audience of 3,922,679 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Playboi Carti fans?

47.8% of Playboi Carti fans are female, 52.2% are male, with an average age of 27.9 years.

03

Which brands do Playboi Carti fans like most?

Playboi Carti fans show strongest brand affinity for TikTok (2.7×), Kendrick Lamar (9.29×), and Teyana Taylor (7.31×) over the country average.

04

Where do Playboi Carti fans live in United States?

Playboi Carti fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Playboi Carti fans also like?

Beyond Playboi Carti itself, the audience over-indexes on Kendrick Lamar (9.29×), Teyana Taylor (7.31×), Dancehalls (4.95×), and Tyler, The Creator (9.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Playboi Carti audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Playboi Carti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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