A data profile of the people who buy, follow and care about Playboi Carti in United Kingdom — modelled from more than twelve digital signal sources. Playboi Carti has an estimated audience of 246,026 people in United Kingdom.
Playboi Carti has an estimated audience of 246,026 people in United Kingdom. 48.2% are female, 51.8% are male, average age 28.2. Top brand affinities: Young Thug, Livemusic, Caixa Econômica Federal, Kendrick Lamar, YouTube.
Top brand affinities include Young Thug, Livemusic, Caixa Econômica Federal, with strongest over-indexing on Young Thug (76.44× the country average).
Demographically, the Playboi Carti audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Playboi Carti fan in United Kingdom is balanced, around 28.2 years old, with strong Pet Ownership tendencies and a notable affinity for Young Thug.
The key figures that characterise the Playboi Carti profile in United Kingdom.
48.2% are female, 51.8% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 28.2 |
| Estimated audience size | 246,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Playboi Carti audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 55.5% |
| Canada | 4.8% |
| Japan | 4.2% |
The strongest cross-interests of the Playboi Carti audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young Thug | Music & Radio | 76.44× | ||
| 02 | Booba | Music & Radio | 29.12× | ||
| 03 | 21 Savage | Music & Radio | 18.91× | ||
| 04 | Kendrick Lamar | Music & Radio | 14.18× | ||
| 05 | Caixa Econômica Federal | Business & Career | 12.48× | ||
| 06 | Livemusic | Music & Radio | 9.08× | ||
| 07 | The Breakfast Club | Movies & TV | 7.68× | ||
| 08 | Reggaeton | Music & Radio | 6.63× | ||
| 09 | Robert Redford | Movies & TV | 5.30× | ||
| 10 | nandos | Food & Beverages | 4.70× | ||
| 11 | Millie Bobby Brown | Movies & TV | 4.64× | ||
| 12 | Anthony Joshua | Sports | 4.57× | ||
| 13 | Ariana Grande | Music & Radio | 4.51× | ||
| 14 | Anime movies | Movies & TV | 3.31× | ||
| 15 | Chelsea F.C. | Sports | 3.21× | ||
| 16 | Dunelm | Home & Garden | 2.39× | ||
| 17 | John Lewis (department store) | Shopping | 2.36× | ||
| 18 | TikTok | Internet & Social Media | 2.30× | ||
| 19 | Android (operating system) | Technology & Electronics | 2.11× | ||
| 20 | YouTube | Movies & TV | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.40× | |
| Early Adopter Mentality | POWER | 2.20× | |
| Risk Appetite | THRILL | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Playboi Carti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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