Toys "R" Us Audience in United States

Toys "R" Us logo

Toys "R" Us has an estimated audience of 5,400,013 people in United States. 76.4% are female, 23.6% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: My Little Pony, Child development, Mothercare, Google Maps, Baby food.

The average Toys "R" Us fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include My Little Pony, Child development, Mothercare, with strongest over-indexing on My Little Pony (35.68× the country average). Demographically, the Toys "R" Us audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Toys shop

Demographics of Toys "R" Us fans

Demographic split for Toys "R" Us audience in United States
MetricValue
Female76.4%
Male23.6%
Average age35.1
Estimated audience size5,400,013

Audience persona

The typical Toys "R" Us fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for My Little Pony.

Top regions in United States

Top regions ranked by reach for Toys "R" Us in United States
RegionReachAffinity
California763,2201.29×
Texas642,2801.38×
Florida439,9491.2×
New York404,5631.34×
Illinois271,5561.51×
Pennsylvania218,8381.2×
Georgia198,9221.2×
New Jersey189,0431.38×
Ohio189,0251.14×
North Carolina184,1631.13×
Michigan155,6821.1×
Virginia147,2211.12×
Massachusetts116,9911.1×
Indiana116,3751.18×
Washington115,0751.06×
Tennessee114,9891.06×
Arizona114,1151.03×
Maryland104,8501.13×
South Carolina94,1961.16×
Missouri89,0621.02×
Alabama87,4381.16×
Louisiana80,2401.15×
Kentucky74,6941.1×
Wisconsin74,0600.91×
Minnesota67,2230.87×
Colorado61,7230.73×
Oklahoma61,6791.03×
Connecticut58,4191.08×
Nevada55,9481.07×
Oregon53,6650.87×
Mississippi50,2971.13×
Arkansas40,4070.91×
Iowa37,6300.85×
Kansas33,7650.79×
Utah33,0670.68×
West Virginia28,4501.13×
New Mexico22,1970.82×
Nebraska21,2550.78×
New Hampshire21,1500.99×
Hawaii19,9970.86×
Idaho18,9520.7×
Rhode Island18,3051.06×
Maine15,6080.81×
Delaware14,5800.98×
Montana13,8090.92×
Washington, District of Columbia12,6330.78×
Alaska8,1290.7×
North Dakota7,3910.67×
Vermont6,7630.71×
South Dakota6,6870.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toys "R" Us audience
BrandAffinityCategory
My Little Pony35.68×Kids & Family
Child development10.16×Business & Career
Mothercare13.91×Kids & Family
Google Maps3.98×Internet & Social Media
Baby food7.05×Kids & Family
Indeed.com3.91×Business & Career
Capital One2.89×Business & Career
Google News4.17×News
Khan Academy5.52×Business & Career
Enterprise Rent-A-Car3.67×Cars & Mobility
Kindergarten3.98×Kids & Family
Five Below3.18×Shopping
Do it yourself (DIY)1.91×Home & Garden
Circle K3.93×Shopping
Stitch!5.87×Movies & TV
Breastfeeding4.89×Kids & Family
Parental leave6.83×Kids & Family
Kendra Scott5.18×Fashion & Accessoires
Planet Fitness1.92×Sports
Dollar General1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toys "R" Us audience
TraitClusterScore
Luxury OrientationPREMIUM1.65
Family OrientationCONSERVATISM1.53
DIY MentalityTHRILL1.37
Price SensitivityPREMIUM1.24
CreativityOPEN1.21
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Toys "R" Us
CountryShare
United States25.0%
Canada16.7%
Japan7.5%

See Toys "R" Us audiences in other countries

More Toys shop audiences in United States

Frequently asked questions

How many fans does Toys "R" Us have in United States?

Toys "R" Us has an estimated audience of 5,400,013 people in United States, concentrated in California and Texas.

What is the gender split and age of Toys "R" Us fans?

76.4% of Toys "R" Us fans are female, 23.6% are male, with an average age of 35.1 years.

Which brands do Toys "R" Us fans like most?

Toys "R" Us fans show strongest brand affinity for My Little Pony (35.68×), Child development (10.16×), and Mothercare (13.91×) over the country average.

Where do Toys "R" Us fans live in United States?

Toys "R" Us fans in United States are most concentrated in California (reach 763,220), Texas (reach 642,280), and Florida (reach 439,949). These three regions account for the largest share of the active audience.

What other brands do Toys "R" Us fans also like?

Beyond Toys "R" Us itself, the audience over-indexes on Child development (10.16×), Mothercare (13.91×), Google Maps (3.98×), and Baby food (7.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toys "R" Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.