Rascasse Audience Intelligence

Peg + Cat Audience in United States

A data profile of the people who buy, follow and care about Peg + Cat in United States — modelled from more than twelve digital signal sources. Peg + Cat has an estimated audience of 288,477 people in United States.

#218among Animation in United States#4420among Movie / TV Show / Series in United States#8890in Movies & TV

The average Peg + Cat fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Caillou, Wild Kratts, Doc McStuffins, with strongest over-indexing on Caillou (112.64× the country average).

Demographically, the Peg + Cat audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peg + Cat fan in United States is more female, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Caillou.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peg + Cat profile in United States.

Audience size
288K
in United States
Gender
69.6%♀
30.4% male
Age
41.5
average years
Country rank
#49317
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peg + Cat viewers

69.6% are female, 30.4% are male, average age 41.5.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Peg + Cat audience in United States
MetricValue
Female69.6%
Male30.4%
Average age41.5
Estimated audience size288,477
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Peg + Cat audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4919%
50+27%
Fig. 04

Worldwide distribution

73.3%

of the worldwide Peg + Cat audience comes from United States.

Worldwide audience distribution share by country for Peg + Cat
CountryShare
United States73.3%
United Kingdom7.9%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peg + Cat audience in United States is strongest.

Fig. 05

Top regions by affinity

Peg + Cat fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~10K1.67×
02Louisiana~6K1.64×
03Michigan~10K1.51×
04Alabama~5K1.41×
05Maryland~7K1.38×
06Texas~30K1.28×
07North Carolina~10K1.19×
08New Jersey~8K1.19×
09Connecticut~3K1.14×
10New York~20K1.13×
11South Carolina~5K1.13×
12Massachusetts~6K1.11×
13Virginia~7K1.10×
14Minnesota~4K1.10×
15Ohio~9K1.09×
16Indiana~6K1.09×
17Rhode Island<1K1.09×
18Mississippi~2K1.06×
19Illinois~10K1.04×
20Oklahoma~3K1.04×
21Kentucky~4K1.02×
22Nebraska~1K1.02×
23California~30K1.00×
24Pennsylvania~9K1.00×
25South Dakota<1K1.00×
26Missouri~4K0.98×
27Washington, District of Columbia<1K0.98×
28Utah~2K0.96×
29Iowa~2K0.96×
30West Virginia~1K0.96×
31Alaska<1K0.94×
32Washington~5K0.93×
33Arkansas~2K0.93×
34Tennessee~5K0.92×
35Wisconsin~4K0.92×
36Nevada~2K0.92×
37New Mexico~1K0.90×
38Montana<1K0.90×
39Vermont<1K0.90×
40Kansas~2K0.89×
41Delaware<1K0.89×
42North Dakota<1K0.89×
43Florida~20K0.88×
44Hawaii~1K0.88×
45Maine<1K0.88×
46Idaho~1K0.87×
47Colorado~4K0.86×
48New Hampshire<1K0.86×
49Oregon~3K0.84×
50Arizona~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Peg + Cat, United States
0.80×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peg + Cat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peg + Cat audience
#·InterestCategoryAffinity×
01CaillouMovies & TV112.64×
02Wild KrattsMovies & TV76.26×
03Doc McStuffinsMovies & TV54.86×
04Bubble GuppiesMovies & TV29.47×
05Alicia VikanderMovies & TV20.00×
06Candice SwanepoelFashion & Accessoires20.00×
07Shaun the SheepMovies & TV20.00×
08Mickey Mouse ClubhouseMovies & TV15.59×
09Miranda KerrFashion & Accessoires14.68×
10The IncrediblesMovies & TV13.80×
11Chess.comSports13.24×
12Adriana LimaFashion & Accessoires12.20×
13Mila KunisMovies & TV10.70×
14PBS KidsMovies & TV8.17×
15LegoKids & Family7.20×
16Margot RobbieMovies & TV6.43×
17CupcakeFood & Beverages4.43×
18IKEAHome & Garden2.91×
19RadioTechnology & Electronics2.75×
20CoffeehousesFood & Beverages2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peg + Cat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peg + Cat audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
Family OrientationCONSERVATISM1.52×
TravellingTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peg + Cat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peg + Cat have in United States?

Peg + Cat has an estimated audience of 288,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peg + Cat viewers?

69.6% of Peg + Cat fans are female, 30.4% are male, with an average age of 41.5 years.

03

Which brands do Peg + Cat fans like most?

Peg + Cat fans show strongest brand affinity for Caillou (112.64×), Wild Kratts (76.26×), and Doc McStuffins (54.86×) over the country average.

04

Where do Peg + Cat fans live in United States?

Peg + Cat fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Peg + Cat fans also like?

Beyond Peg + Cat itself, the audience over-indexes on Wild Kratts (76.26×), Doc McStuffins (54.86×), Bubble Guppies (29.47×), and Lego (7.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Peg + Cat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peg + Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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