Rascasse Audience Intelligence

Team Umizoomi Audience in United States

A data profile of the people who buy, follow and care about Team Umizoomi in United States — modelled from more than twelve digital signal sources. Team Umizoomi has an estimated audience of 1,073,497 people in United States.

#9among Musical in United States#1726among Movie / TV Show / Series in United States#4055in Movies & TV

The average Team Umizoomi fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Caillou, Wild Kratts, Doc McStuffins, with strongest over-indexing on Caillou (86.67× the country average).

Demographically, the Team Umizoomi audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Team Umizoomi fan in United States is more female, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Caillou.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Team Umizoomi profile in United States.

Audience size
1.1M
in United States
Gender
72.3%♀
27.7% male
Age
43.2
average years
Country rank
#22597
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team Umizoomi viewers

72.3% are female, 27.7% are male, average age 43.2.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for Team Umizoomi audience in United States
MetricValue
Female72.3%
Male27.7%
Average age43.2
Estimated audience size1,073,497
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Team Umizoomi audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4919%
50+33%
Fig. 04

Worldwide distribution

57.1%

of the worldwide Team Umizoomi audience comes from United States.

Worldwide audience distribution share by country for Team Umizoomi
CountryShare
United States57.1%
Mexico6.0%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Team Umizoomi audience in United States is strongest.

Fig. 05

Top regions by affinity

Team Umizoomi fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.70×
02New York~80K1.46×
03Mississippi~10K1.46×
04Alabama~20K1.38×
05Ohio~40K1.36×
06New Jersey~40K1.34×
07Delaware~4K1.31×
08North Carolina~40K1.29×
09Arkansas~10K1.29×
10Georgia~40K1.28×
11Maryland~20K1.28×
12West Virginia~6K1.23×
13Pennsylvania~40K1.21×
14Connecticut~10K1.20×
15Michigan~30K1.18×
16Virginia~30K1.18×
17Texas~100K1.16×
18South Carolina~20K1.16×
19Indiana~20K1.10×
20Kentucky~10K1.10×
21Florida~80K1.08×
22Massachusetts~20K1.06×
23Oklahoma~10K1.04×
24Missouri~20K1.01×
25Tennessee~20K1.00×
26Nevada~10K1.00×
27California~100K0.98×
28Arizona~20K0.98×
29Kansas~8K0.98×
30Nebraska~5K0.96×
31Rhode Island~3K0.94×
32Illinois~30K0.91×
33Wisconsin~10K0.88×
34Minnesota~10K0.87×
35Hawaii~4K0.87×
36Alaska~2K0.87×
37North Dakota~2K0.86×
38Iowa~7K0.84×
39South Dakota~2K0.84×
40New Mexico~4K0.82×
41Washington~20K0.77×
42Oregon~9K0.75×
43Utah~7K0.72×
44Maine~3K0.72×
45Idaho~4K0.71×
46New Hampshire~3K0.70×
47Washington, District of Columbia~2K0.67×
48Vermont~1K0.64×
49Colorado~10K0.62×
50Montana~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Team Umizoomi, United States
0.61×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team Umizoomi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team Umizoomi audience
#·InterestCategoryAffinity×
01CaillouMovies & TV86.67×
02Wild KrattsMovies & TV63.15×
03Doc McStuffinsMovies & TV51.25×
04Dora the ExplorerMovies & TV32.11×
05Bubble GuppiesMovies & TV27.88×
06Sundar PichaiBusiness & Career20.43×
07The Loud HouseMovies & TV19.21×
08RugratsMovies & TV13.45×
09Mickey Mouse ClubhouseMovies & TV13.30×
10ZootopiaMovies & TV9.68×
11PAW PatrolMovies & TV9.06×
12MonstersMovies & TV6.54×
13PBS KidsMovies & TV6.44×
14Five BelowShopping2.72×
15Burger KingFood & Beverages2.19×
16SubwayFood & Beverages1.95×
17Pizza HutFood & Beverages1.91×
18RedditInternet & Social Media1.80×
19McDonald'sFood & Beverages1.75×
20PinterestInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team Umizoomi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team Umizoomi audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Price SensitivityPREMIUM1.42×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team Umizoomi audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
DIY MentalityTHRILL0.84×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Team Umizoomi have in United States?

Team Umizoomi has an estimated audience of 1,073,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Team Umizoomi viewers?

72.3% of Team Umizoomi fans are female, 27.7% are male, with an average age of 43.2 years.

03

Which brands do Team Umizoomi fans like most?

Team Umizoomi fans show strongest brand affinity for Caillou (86.67×), Wild Kratts (63.15×), and Doc McStuffins (51.25×) over the country average.

04

Where do Team Umizoomi fans live in United States?

Team Umizoomi fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Team Umizoomi fans also like?

Beyond Team Umizoomi itself, the audience over-indexes on Wild Kratts (63.15×), Doc McStuffins (51.25×), Bubble Guppies (27.88×), and Dora the Explorer (32.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in United States

See Team Umizoomi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Team Umizoomi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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