Austin & Ally Audience in United States

Austin & Ally logo

Austin & Ally has an estimated audience of 902,949 people in United States. 74.6% are female, 25.4% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Phineas and Ferb, Autism Awareness, Diabetes mellitus awareness, Dance Moms, Microblogging.

The average Austin & Ally fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Phineas and Ferb, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Phineas and Ferb (43.58× the country average). Demographically, the Austin & Ally audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Austin & Ally fans

Demographic split for Austin & Ally audience in United States
MetricValue
Female74.6%
Male25.4%
Average age34.5
Estimated audience size902,949

Audience persona

The typical Austin & Ally fan in United States is more female, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Phineas and Ferb.

Top regions in United States

Top regions ranked by reach for Austin & Ally in United States
RegionReachAffinity
California114,1731.15×
Texas100,6231.3×
Florida70,2101.15×
New York50,1390.99×
Georgia35,3431.27×
Pennsylvania32,1481.06×
North Carolina31,2801.15×
Illinois31,1181.03×
Ohio29,1211.05×
Michigan24,1361.02×
Tennessee22,1501.22×
Virginia21,7330.99×
New Jersey21,2650.93×
Arizona21,1181.15×
Indiana18,4291.12×
Alabama17,6161.4×
Massachusetts16,6040.93×
Missouri16,2191.11×
Maryland15,5421×
Washington15,5140.86×
Louisiana14,8331.27×
South Carolina14,6361.08×
Kentucky12,7891.13×
Wisconsin12,6070.93×
Colorado11,8910.84×
Oklahoma11,6451.16×
Minnesota11,0840.86×
Mississippi9,9711.34×
Utah9,5081.18×
Arkansas9,2841.25×
Nevada9,1191.04×
Connecticut8,9910.99×
Oregon8,4400.82×
Kansas7,3991.04×
Iowa7,0450.95×
Idaho4,8171.06×
Nebraska4,5151×
West Virginia4,2351.01×
New Mexico4,0720.9×
Hawaii3,6240.93×
New Hampshire2,7720.78×
Rhode Island2,4810.86×
Delaware2,2220.89×
Maine2,1970.68×
Washington, District of Columbia1,7710.65×
South Dakota1,7600.84×
Montana1,7490.7×
North Dakota1,5950.86×
Alaska1,4060.73×
Vermont1,0030.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Austin & Ally audience
BrandAffinityCategory
Phineas and Ferb43.58×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dance Moms29.06×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Brenda Song22.16×Fashion & Accessoires
The Vampire Diaries19.7×Movies & TV
Kia Sportage24.73×Cars & Mobility
My Little Pony18.01×Kids & Family
Income tax13.19×Business & Career
Cheerleading8.9×Sports
Sabrina Carpenter5.77×Music & Radio
Camp Rock29.34×Movies & TV
Jean Paul Gaultier15.14×Fashion & Accessoires
Sesame Street11.82×Kids & Family
Blended whiskey9.94×Food & Beverages
PBS Kids10.22×Movies & TV
Ming-Na Wen20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Austin & Ally audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.63
ExtroversionTHRILL1.39
Price SensitivityPREMIUM1.08
MindfulnessBALANCE1.05
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Austin & Ally
CountryShare
United States35.9%
United Kingdom4.6%
Brazil4.2%

See Austin & Ally audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Austin & Ally have in United States?

Austin & Ally has an estimated audience of 902,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Austin & Ally fans?

74.6% of Austin & Ally fans are female, 25.4% are male, with an average age of 34.5 years.

Which brands do Austin & Ally fans like most?

Austin & Ally fans show strongest brand affinity for Phineas and Ferb (43.58×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Austin & Ally fans live in United States?

Austin & Ally fans in United States are most concentrated in California (reach 114,173), Texas (reach 100,623), and Florida (reach 70,210). These three regions account for the largest share of the active audience.

What other brands do Austin & Ally fans also like?

Beyond Austin & Ally itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Dance Moms (29.06×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin & Ally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.