Rascasse Audience Intelligence

Austin & Ally Audience in United States

A data profile of the people who buy, follow and care about Austin & Ally in United States — modelled from more than twelve digital signal sources. Austin & Ally has an estimated audience of 882,559 people in United States.

#499among TV series in United States#2090among Movie / TV Show / Series in United States#4738in Movies & TV

The average Austin & Ally fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Doc McStuffins, Dance Moms, Brenda Song, with strongest over-indexing on Doc McStuffins (66.37× the country average).

Demographically, the Austin & Ally audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin & Ally fan in United States is more female, around 34.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Doc McStuffins.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin & Ally profile in United States.

Audience size
883K
in United States
Gender
74.6%♀
25.4% male
Age
34.5
average years
Country rank
#25727
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin & Ally viewers

74.6% are female, 25.4% are male, average age 34.5.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Austin & Ally audience in United States
MetricValue
Female74.6%
Male25.4%
Average age34.5
Estimated audience size882,559
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Austin & Ally audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3924%
40-4923%
50+4%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Austin & Ally audience comes from United States.

Worldwide audience distribution share by country for Austin & Ally
CountryShare
United States32.1%
United Kingdom4.3%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin & Ally audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin & Ally fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K1.34×
02Mississippi~10K1.33×
03Louisiana~10K1.28×
04Texas~100K1.25×
05Arkansas~9K1.23×
06Georgia~30K1.21×
07Tennessee~20K1.18×
08Kentucky~10K1.16×
09Oklahoma~10K1.15×
10Utah~9K1.15×
11California~100K1.12×
12North Carolina~30K1.09×
13Arizona~20K1.09×
14Indiana~20K1.09×
15Florida~70K1.08×
16Missouri~20K1.08×
17South Carolina~10K1.08×
18Kansas~7K1.04×
19Idaho~5K1.04×
20Nevada~9K1.03×
21West Virginia~4K1.03×
22Ohio~30K1.02×
23Nebraska~5K1.02×
24Pennsylvania~30K1.00×
25Michigan~20K1.00×
26Illinois~30K0.99×
27Maryland~20K0.99×
28Connecticut~9K0.99×
29Rhode Island~3K0.99×
30Wisconsin~10K0.98×
31Virginia~20K0.97×
32New York~50K0.96×
33Iowa~7K0.96×
34Delaware~2K0.96×
35Hawaii~4K0.95×
36North Dakota~2K0.94×
37New Jersey~20K0.92×
38New Mexico~4K0.92×
39Massachusetts~20K0.90×
40South Dakota~2K0.89×
41Alaska~2K0.86×
42Colorado~10K0.84×
43Minnesota~10K0.84×
44Vermont~1K0.84×
45Washington~10K0.82×
46Oregon~8K0.82×
47New Hampshire~3K0.81×
48Montana~2K0.78×
49Maine~2K0.77×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Austin & Ally, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin & Ally audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin & Ally audience
#·InterestCategoryAffinity×
01Doc McStuffinsMovies & TV66.37×
02Dance MomsMovies & TV32.04×
03Camp RockMovies & TV26.98×
04DuckTalesMovies & TV25.22×
05Dora the ExplorerMovies & TV23.69×
06Brenda SongFashion & Accessoires21.41×
07The Vampire DiariesMovies & TV17.70×
08Sesame StreetKids & Family14.75×
09My Little PonyKids & Family14.50×
10Modern FamilyMovies & TV13.43×
11PBS KidsMovies & TV10.79×
12ZootopiaMovies & TV9.93×
13MonstersMovies & TV9.21×
14CheerleadingSports8.36×
15Nick Jr.Movies & TV8.05×
16NickelodeonMovies & TV6.50×
17Sabrina CarpenterMusic & Radio4.96×
18Burger KingFood & Beverages3.04×
19Beauty salonsBeauty & Wellness2.62×
20CookingFood & Beverages1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin & Ally audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin & Ally audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.41×
ExtroversionTHRILL1.36×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin & Ally audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Design AffinityPREMIUM0.68×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin & Ally have in United States?

Austin & Ally has an estimated audience of 882,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austin & Ally viewers?

74.6% of Austin & Ally fans are female, 25.4% are male, with an average age of 34.5 years.

03

Which brands do Austin & Ally fans like most?

Austin & Ally fans show strongest brand affinity for Doc McStuffins (66.37×), Dance Moms (32.04×), and Brenda Song (21.41×) over the country average.

04

Where do Austin & Ally fans live in United States?

Austin & Ally fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Austin & Ally fans also like?

Beyond Austin & Ally itself, the audience over-indexes on Dance Moms (32.04×), Brenda Song (21.41×), Modern Family (13.43×), and The Vampire Diaries (17.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Austin & Ally audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin & Ally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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