Rascasse Audience Intelligence

Coin (department store) Target Market in United States

A data profile of the people who buy, follow and care about Coin (department store) in United States — modelled from more than twelve digital signal sources. Coin (department store) has an estimated audience of 1,279,855 people in United States.

#56among Department store in United States#2036among Brand in United States#345in Shopping

The average Coin (department store) fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caillou, Anna Faris, Rami Malek, with strongest over-indexing on Caillou (82.64× the country average).

Demographically, the Coin (department store) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coin (department store) fan in United States is more female, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Caillou.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coin (department store) profile in United States.

Audience size
1.3M
in United States
Gender
65.9%♀
34.1% male
Age
35.4
average years
Country rank
#19926
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coin (department store)

65.9% are female, 34.1% are male, average age 35.4.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Coin (department store) audience in United States
MetricValue
Female65.9%
Male34.1%
Average age35.4
Estimated audience size1,279,855
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Coin (department store) audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4917%
50+13%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Coin (department store) audience comes from United States.

Worldwide audience distribution share by country for Coin (department store)
CountryShare
Italy17.7%
United States11.5%
Mexico8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coin (department store) audience in United States is strongest.

Fig. 05

Top regions by affinity

Coin (department store) customers by region in United States
#RegionReachAffinity×
01Arkansas~10K1.39×
02Mississippi~10K1.38×
03Alabama~20K1.30×
04Oklahoma~20K1.28×
05West Virginia~7K1.26×
06Louisiana~20K1.22×
07Kentucky~20K1.20×
08Arizona~30K1.19×
09New Mexico~7K1.16×
10Missouri~20K1.15×
11Kansas~10K1.15×
12Nevada~10K1.09×
13Alaska~3K1.08×
14Tennessee~20K1.04×
15Indiana~20K1.04×
16California~100K1.03×
17Florida~80K1.03×
18Oregon~10K1.02×
19Texas~100K1.01×
20South Carolina~20K1.01×
21Hawaii~5K1.01×
22Washington~20K0.99×
23North Dakota~2K0.98×
24Pennsylvania~40K0.97×
25Illinois~40K0.97×
26North Carolina~30K0.97×
27Idaho~6K0.97×
28Georgia~30K0.96×
29Michigan~30K0.96×
30Maryland~20K0.96×
31Iowa~9K0.95×
32Wyoming~2K0.94×
33Ohio~30K0.93×
34New Jersey~30K0.93×
35Colorado~20K0.93×
36New York~60K0.92×
37Utah~9K0.92×
38Montana~3K0.92×
39South Dakota~2K0.92×
40Virginia~20K0.90×
41Nebraska~5K0.90×
42Rhode Island~3K0.90×
43Delaware~3K0.88×
44Connecticut~10K0.87×
45Massachusetts~20K0.86×
46Wisconsin~10K0.84×
47Maine~3K0.84×
48Minnesota~10K0.83×
49New Hampshire~4K0.81×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Coin (department store), United States
0.72×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coin (department store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coin (department store) audience
#·InterestCategoryAffinity×
01CaillouMovies & TV82.64×
02Fried pickleFood & Beverages31.84×
03Anna FarisMovies & TV20.00×
04Rami MalekMovies & TV20.00×
05SnowballKids & Family20.00×
06DuckTalesMovies & TV20.00×
07SEMrushInternet & Social Media17.92×
08Hellboy (film)Movies & TV12.44×
09Wild KrattsMovies & TV12.07×
10Brie LarsonMovies & TV11.91×
11Christoph WaltzMovies & TV9.61×
12CandleHome & Garden6.72×
13Chocolate cakeFood & Beverages6.72×
14Unique GiftsShopping4.21×
15Nail artBeauty & Wellness3.36×
16PhilippinesTravel & Leisure3.28×
17LunchFood & Beverages2.11×
18Pizza HutFood & Beverages2.08×
19SubwayFood & Beverages2.03×
20McDonald'sFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coin (department store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coin (department store) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
Risk AppetiteTHRILL1.62×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coin (department store) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Sports ActivityPOWER0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coin (department store)'s target market in United States?

Coin (department store)'s target market in United States covers an estimated 1,279,855 people, concentrated in California and Texas.

02

What is the gender split and age of Coin (department store) customers?

65.9% of the Coin (department store) audience are female, 34.1% are male, with an average age of 35.4 years.

03

Which brands do Coin (department store) fans like most?

Coin (department store) fans show strongest brand affinity for Caillou (82.64×), Anna Faris (20×), and Rami Malek (20×) over the country average.

04

Where do Coin (department store) fans live in United States?

Coin (department store) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Coin (department store) fans also like?

Beyond Coin (department store) itself, the audience over-indexes on Anna Faris (20×), Rami Malek (20×), Candle (6.72×), and Brie Larson (11.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Coin (department store) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coin (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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