Rascasse Audience Intelligence

Arthur (TV series) Audience in United States

A data profile of the people who buy, follow and care about Arthur (TV series) in United States — modelled from more than twelve digital signal sources. Arthur (TV series) has an estimated audience of 1,226,380 people in United States.

#1466among Movie / TV Show / Series in United States#3559in Movies & TV

The average Arthur (TV series) fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include ArtStation, Pinky and the Brain, Shopkins, with strongest over-indexing on ArtStation (45.99× the country average).

Demographically, the Arthur (TV series) audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arthur (TV series) fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for ArtStation.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arthur (TV series) profile in United States.

Audience size
1.2M
in United States
Gender
49.7%♀
50.3% male
Age
36.7
average years
Country rank
#20547
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arthur (TV series) viewers

49.7% are female, 50.3% are male, average age 36.7.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Arthur (TV series) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age36.7
Estimated audience size1,226,380
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Arthur (TV series) audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Arthur (TV series) audience comes from United States.

Worldwide audience distribution share by country for Arthur (TV series)
CountryShare
United States42.0%
United Kingdom8.1%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arthur (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Arthur (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K1.46×
02Mississippi~10K1.46×
03Alabama~20K1.32×
04Arkansas~10K1.31×
05Georgia~50K1.24×
06Texas~100K1.23×
07Wyoming~2K1.23×
08Illinois~50K1.17×
09New York~80K1.16×
10North Carolina~40K1.12×
11South Carolina~20K1.12×
12Tennessee~30K1.09×
13Indiana~20K1.09×
14Washington~30K1.08×
15Washington, District of Columbia~4K1.08×
16Ohio~40K1.07×
17California~100K1.06×
18Kentucky~20K1.04×
19Oklahoma~10K1.04×
20Virginia~30K1.03×
21New Jersey~30K1.02×
22Michigan~30K1.01×
23Maryland~20K1.01×
24Connecticut~10K1.01×
25Nevada~10K1.01×
26Arizona~20K0.97×
27Hawaii~5K0.97×
28New Mexico~6K0.96×
29West Virginia~5K0.95×
30Pennsylvania~40K0.94×
31Missouri~20K0.94×
32Oregon~10K0.94×
33Alaska~2K0.94×
34Massachusetts~20K0.93×
35Rhode Island~4K0.93×
36Delaware~3K0.93×
37Florida~80K0.92×
38Utah~10K0.92×
39Wisconsin~20K0.91×
40Idaho~6K0.89×
41North Dakota~2K0.89×
42Iowa~9K0.87×
43Kansas~8K0.87×
44Montana~3K0.87×
45South Dakota~2K0.87×
46Nebraska~5K0.86×
47New Hampshire~4K0.85×
48Colorado~20K0.84×
49Maine~4K0.84×
50Minnesota~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Arthur (TV series), United States
0.82×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arthur (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arthur (TV series) audience
#·InterestCategoryAffinity×
01DMAXMovies & TV77.21×
02ArtStationArts & Culture45.99×
03DuckTalesMovies & TV41.60×
04ShopkinsKids & Family36.03×
05Pinky and the BrainMovies & TV34.17×
06Planet TerrorMovies & TV31.12×
07American Truck SimulatorGames28.64×
08VTechKids & Family23.15×
09Polly PocketKids & Family22.70×
10Wild KrattsMovies & TV17.67×
11Bubble GuppiesMovies & TV17.01×
12Care BearsKids & Family16.77×
13School of RockMovies & TV10.52×
14Home AloneMovies & TV9.54×
15Mickey Mouse ClubhouseMovies & TV9.46×
16Malcolm in the MiddleMovies & TV8.80×
17FedExBusiness & Career2.94×
18Discount storesShopping2.83×
19Pizza HutFood & Beverages2.38×
20PinterestInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arthur (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arthur (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Convenience OrientationPREMIUM1.67×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arthur (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Healthy LifestyleBALANCE0.79×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arthur (TV series) have in United States?

Arthur (TV series) has an estimated audience of 1,226,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arthur (TV series) viewers?

49.7% of Arthur (TV series) fans are female, 50.3% are male, with an average age of 36.7 years.

03

Which brands do Arthur (TV series) fans like most?

Arthur (TV series) fans show strongest brand affinity for ArtStation (45.99×), Pinky and the Brain (34.17×), and Shopkins (36.03×) over the country average.

04

Where do Arthur (TV series) fans live in United States?

Arthur (TV series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Arthur (TV series) fans also like?

Beyond Arthur (TV series) itself, the audience over-indexes on Pinky and the Brain (34.17×), Shopkins (36.03×), DuckTales (41.6×), and Wild Kratts (17.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Arthur (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arthur (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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