Arthur (TV series) Audience in United States

Arthur (TV series) has an estimated audience of 1,230,064 people in United States. 49.7% are female, 50.3% are male, average age 36.7. Top brand affinities: Dots (video game), ArtStation, Phineas and Ferb, DuckTales, Pinky and the Brain.

Top brand affinities include Dots (video game), ArtStation, Phineas and Ferb, with strongest over-indexing on Dots (video game) (65.42× the country average). Demographically, the Arthur (TV series) audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Arthur (TV series) fans

Demographic split for Arthur (TV series) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age36.7
Estimated audience size1,230,064

Audience persona

The typical Arthur (TV series) fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Dots (video game).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arthur (TV series) audience
BrandAffinityCategory
Dots (video game)65.42×Games
ArtStation84.38×Arts & Culture
Phineas and Ferb18.78×Movies & TV
DuckTales40.96×Movies & TV
Pinky and the Brain30.52×Movies & TV
Planet Terror49.15×Movies & TV
Bubble Guppies19.25×Movies & TV
Planet Fitness3.48×Sports
Polly Pocket26.69×Kids & Family
The Tudors24.34×Movies & TV
DMAX71.1×Movies & TV
Wild Kratts14.46×Movies & TV
Mickey Mouse Clubhouse12.53×Movies & TV
Diaper bag4.75×Kids & Family
Home Alone8.51×Movies & TV
VTech28.13×Kids & Family
Bass guitar3.34×Music & Radio
Malcolm in the Middle9.78×Movies & TV
Hobby Lobby2.48×Home & Garden
Care Bears17.35×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arthur (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Need for SecurityCONSERVATISM1.43
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.26
Community OrientationOPEN1.24
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Arthur (TV series)
CountryShare
United States42.6%
United Kingdom8.1%
Australia4.4%

See Arthur (TV series) audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Arthur (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.