ABC Kids (US) Audience in United States

ABC Kids (US) logo

ABC Kids (US) has an estimated audience of 308,673 people in United States. 66.2% are female, 33.8% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Khan Academy, DuckTales, Barry Gibb, Google Maps, Shopkins.

The average ABC Kids (US) fan in United States is 37.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Khan Academy, DuckTales, Barry Gibb, with strongest over-indexing on Khan Academy (33.2× the country average). Demographically, the ABC Kids (US) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: TV Channel

Demographics of ABC Kids (US) fans

Demographic split for ABC Kids (US) audience in United States
MetricValue
Female66.2%
Male33.8%
Average age37.2
Estimated audience size308,673

Audience persona

The typical ABC Kids (US) fan in United States is more female, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for ABC Kids (US) in United States
RegionReachAffinity
Texas29,9521.13×
California29,3280.86×
Florida21,1481.01×
New York18,1601.05×
Michigan13,5861.68×
North Carolina11,8641.28×
Pennsylvania11,5211.11×
Georgia10,6331.12×
Illinois10,0930.98×
Ohio9,3730.99×
Missouri8,5461.72×
Virginia7,9791.06×
Tennessee7,1651.16×
New Jersey6,9060.88×
Washington6,3381.02×
Louisiana6,0231.51×
Arizona5,8740.93×
Alabama5,6301.31×
Indiana5,2310.93×
South Carolina5,1511.11×
Maryland5,1030.96×
Wisconsin4,6080.99×
Mississippi4,4761.76×
Massachusetts4,3680.72×
Minnesota4,0030.9×
Oklahoma3,9301.15×
Kentucky3,8611×
Kansas3,7791.55×
Colorado3,7460.77×
Oregon3,7341.06×
Utah3,5571.29×
Arkansas3,0941.22×
Connecticut2,5710.83×
Nevada2,5640.86×
Iowa2,5260.99×
Nebraska1,5000.97×
New Mexico1,4100.91×
Idaho1,2710.82×
West Virginia1,2050.84×
Washington, District of Columbia9150.99×
Maine8550.77×
Hawaii8480.64×
Alaska7091.07×
Delaware6480.76×
New Hampshire6420.53×
Rhode Island5830.59×
South Dakota5470.77×
Montana5240.61×
North Dakota4660.74×
Vermont3070.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABC Kids (US) audience
BrandAffinityCategory
Khan Academy33.2×Business & Career
DuckTales114.19×Movies & TV
Barry Gibb66.73×Music & Radio
Google Maps7.45×Internet & Social Media
Shopkins60.69×Kids & Family
Indeed.com6.5×Business & Career
Caillou30.7×Movies & TV
Stephen Hawking18×Business & Career
Capital One5.5×Business & Career
Diet soda27.14×Food & Beverages
Flickr12.99×Internet & Social Media
Reddit5.2×Internet & Social Media
PSV Eindhoven44.98×Sports
Saturday Night Fever32.12×Movies & TV
Enterprise Rent-A-Car6.86×Cars & Mobility
Circle K7.89×Shopping
Google News6.27×News
Beetlejuice5.04×Movies & TV
Aaron Rodgers5.8×Sports
Albert Einstein12.31×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABC Kids (US) audience
TraitClusterScore
Social Media UsageJOY1.79
PatriotismCONSERVATISM1.71
IndulgenceJOY1.58
Career OrientationPOWER1.55
TraditionCONSERVATISM1.52
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for ABC Kids (US)
CountryShare
United States50.7%
Australia7.4%
United Kingdom5.7%

See ABC Kids (US) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does ABC Kids (US) have in United States?

ABC Kids (US) has an estimated audience of 308,673 people in United States, concentrated in Texas and California.

What is the gender split and age of ABC Kids (US) fans?

66.2% of ABC Kids (US) fans are female, 33.8% are male, with an average age of 37.2 years.

Which brands do ABC Kids (US) fans like most?

ABC Kids (US) fans show strongest brand affinity for Khan Academy (33.2×), DuckTales (114.19×), and Barry Gibb (66.73×) over the country average.

Where do ABC Kids (US) fans live in United States?

ABC Kids (US) fans in United States are most concentrated in Texas (reach 29,952), California (reach 29,328), and Florida (reach 21,148). These three regions account for the largest share of the active audience.

What other brands do ABC Kids (US) fans also like?

Beyond ABC Kids (US) itself, the audience over-indexes on DuckTales (114.19×), Barry Gibb (66.73×), Google Maps (7.45×), and Shopkins (60.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABC Kids (US). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.