A data profile of the people who buy, follow and care about ABC Kids (US) in United States — modelled from more than twelve digital signal sources. ABC Kids (US) has an estimated audience of 308,673 people in United States.
The average ABC Kids (US) fan in United States is 37.2 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include DuckTales, Shopkins, Barry Gibb, with strongest over-indexing on DuckTales (151.21× the country average).
Demographically, the ABC Kids (US) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical ABC Kids (US) fan in United States is more female, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for DuckTales.
The key figures that characterise the ABC Kids (US) profile in United States.
66.2% are female, 33.8% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 37.2 |
| Estimated audience size | 308,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide ABC Kids (US) audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.6% |
| Australia | 7.3% |
| United Kingdom | 5.7% |
Where the ABC Kids (US) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~4K | 1.75× | |
| 02 | Louisiana | ~6K | 1.61× | |
| 03 | Missouri | ~8K | 1.54× | |
| 04 | Michigan | ~10K | 1.51× | |
| 05 | Kansas | ~3K | 1.37× | |
| 06 | Alabama | ~6K | 1.36× | |
| 07 | Arkansas | ~3K | 1.31× | |
| 08 | South Carolina | ~6K | 1.29× | |
| 09 | Utah | ~4K | 1.29× | |
| 10 | North Carolina | ~10K | 1.27× | |
| 11 | Texas | ~30K | 1.19× | |
| 12 | Oklahoma | ~4K | 1.17× | |
| 13 | Georgia | ~10K | 1.16× | |
| 14 | Pennsylvania | ~10K | 1.15× | |
| 15 | Tennessee | ~7K | 1.11× | |
| 16 | Alaska | <1K | 1.10× | |
| 17 | Kentucky | ~4K | 1.07× | |
| 18 | Ohio | ~10K | 1.06× | |
| 19 | Virginia | ~8K | 1.06× | |
| 20 | New York | ~20K | 1.00× | |
| 21 | Indiana | ~6K | 1.00× | |
| 22 | Nebraska | ~2K | 1.00× | |
| 23 | Oregon | ~3K | 0.99× | |
| 24 | Arizona | ~6K | 0.98× | |
| 25 | New Mexico | ~2K | 0.98× | |
| 26 | Maryland | ~5K | 0.97× | |
| 27 | Wisconsin | ~5K | 0.97× | |
| 28 | Washington, District of Columbia | <1K | 0.97× | |
| 29 | Florida | ~20K | 0.96× | |
| 30 | Iowa | ~2K | 0.96× | |
| 31 | Illinois | ~10K | 0.95× | |
| 32 | Washington | ~6K | 0.95× | |
| 33 | West Virginia | ~1K | 0.94× | |
| 34 | New Jersey | ~7K | 0.91× | |
| 35 | Delaware | <1K | 0.91× | |
| 36 | South Dakota | <1K | 0.91× | |
| 37 | Nevada | ~3K | 0.89× | |
| 38 | North Dakota | <1K | 0.88× | |
| 39 | California | ~30K | 0.86× | |
| 40 | Minnesota | ~4K | 0.85× | |
| 41 | Idaho | ~1K | 0.85× | |
| 42 | Maine | <1K | 0.84× | |
| 43 | Vermont | <1K | 0.84× | |
| 44 | Connecticut | ~3K | 0.81× | |
| 45 | Montana | <1K | 0.81× | |
| 46 | Hawaii | ~1K | 0.79× | |
| 47 | Rhode Island | <1K | 0.79× | |
| 48 | Massachusetts | ~5K | 0.78× | |
| 49 | Colorado | ~4K | 0.74× | |
| 50 | New Hampshire | <1K | 0.74× |
The strongest cross-interests of the ABC Kids (US) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DuckTales | Movies & TV | 151.21× | ||
| 02 | Shopkins | Kids & Family | 94.39× | ||
| 03 | Barry Gibb | Music & Radio | 67.18× | ||
| 04 | Saturday Night Fever | Movies & TV | 40.66× | ||
| 05 | Box-spring | Home & Garden | 29.06× | ||
| 06 | Caillou | Movies & TV | 26.34× | ||
| 07 | Babysitting | Kids & Family | 25.05× | ||
| 08 | Moped | Cars & Mobility | 18.29× | ||
| 09 | Sesame Street | Kids & Family | 12.65× | ||
| 10 | PBS Kids | Movies & TV | 10.41× | ||
| 11 | Internet & Social Media | 9.27× | |||
| 12 | Sun tanning | Beauty & Wellness | 8.11× | ||
| 13 | Lottery | Games | 7.92× | ||
| 14 | FedEx | Business & Career | 5.37× | ||
| 15 | Dunkin' Donuts | Food & Beverages | 5.36× | ||
| 16 | Subway | Food & Beverages | 5.27× | ||
| 17 | Soft drinks | Food & Beverages | 4.79× | ||
| 18 | Burger King | Food & Beverages | 4.43× | ||
| 19 | McDonald's | Food & Beverages | 4.08× | ||
| 20 | Pizza Hut | Food & Beverages | 3.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.69× | |
| Indulgence | JOY | 2.35× | |
| Social Media Usage | JOY | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Sustainability | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.82× |
ABC Kids (US) has an estimated audience of 308,673 people in United States, concentrated in Texas and California.
66.2% of ABC Kids (US) fans are female, 33.8% are male, with an average age of 37.2 years.
ABC Kids (US) fans show strongest brand affinity for DuckTales (151.21×), Shopkins (94.39×), and Barry Gibb (67.18×) over the country average.
ABC Kids (US) fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond ABC Kids (US) itself, the audience over-indexes on Shopkins (94.39×), Barry Gibb (67.18×), Reddit (9.27×), and Saturday Night Fever (40.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ABC Kids (US). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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