Rascasse Audience Intelligence

Caudalie Target Market in Germany

A data profile of the people who buy, follow and care about Caudalie in Germany — modelled from more than twelve digital signal sources. Caudalie has an estimated audience of 485,626 people in Germany.

#36among Cosmetics in Germany#1562among Brand in Germany#185in Beauty & Wellness

The average Caudalie fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ally McBeal, Rituals, Life extension, with strongest over-indexing on Ally McBeal (45.82× the country average).

Demographically, the Caudalie audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caudalie fan in Germany is more female, around 36.8 years old, with strong Creativity tendencies and a notable affinity for Ally McBeal.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caudalie profile in Germany.

Audience size
486K
in Germany
Gender
85.1%♀
14.9% male
Age
36.8
average years
Country rank
#12034
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caudalie

85.1% are female, 14.9% are male, average age 36.8.

Fig. 02

Gender split

85.1%
Female
14.9%
Male
Demographic split for Caudalie audience in Germany
MetricValue
Female85.1%
Male14.9%
Average age36.8
Estimated audience size485,626
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Caudalie audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Caudalie audience comes from Germany.

Worldwide audience distribution share by country for Caudalie
CountryShare
France17.1%
United States15.6%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caudalie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caudalie customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.38×
02Hessen~50K1.37×
03Baden-Württemberg~90K1.30×
04Berlin~30K1.30×
05Bayern~100K1.26×
06Nordrhein-Westfalen~100K1.23×
07Bremen~5K1.17×
08Rheinland-Pfalz~30K1.16×
09Saarland~6K1.05×
10Schleswig-Holstein~20K0.91×
11Niedersachsen~40K0.90×
12Sachsen~20K0.66×
13Brandenburg~10K0.66×
14Mecklenburg-Vorpommern~6K0.62×
15Sachsen-Anhalt~7K0.57×
16Thüringen~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Caudalie, Germany
0.56×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caudalie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caudalie audience
#·InterestCategoryAffinity×
01Ally McBealMovies & TV45.82×
02Origins (cosmetics)Beauty & Wellness11.75×
03Serum (blood)Health7.27×
04Charlotte TilburyBeauty & Wellness6.71×
05Life extensionHealth6.07×
06ConcealerBeauty & Wellness5.45×
07Face powderBeauty & Wellness4.74×
08Foundation (cosmetics)Beauty & Wellness4.64×
09IntimissimiFashion & Accessoires4.45×
10RitualsBeauty & Wellness4.25×
11Street OneFashion & Accessoires3.61×
12Shop ApothekeShopping3.03×
13TchiboShopping2.87×
14BonprixShopping2.80×
15QVCMovies & TV2.80×
16TK MaxxShopping2.69×
17RossmannShopping2.56×
18C&AShopping2.52×
19BauhausShopping2.26×
20DeichmannShopping2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caudalie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caudalie audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.39×
Design AffinityPREMIUM1.39×
Family OrientationCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caudalie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.42×
PatriotismCONSERVATISM0.43×
IndividualismJOY0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caudalie's target market in Germany?

Caudalie's target market in Germany covers an estimated 485,626 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caudalie customers?

85.1% of the Caudalie audience are female, 14.9% are male, with an average age of 36.8 years.

03

Which brands do Caudalie fans like most?

Caudalie fans show strongest brand affinity for Ally McBeal (45.82×), Rituals (4.25×), and Life extension (6.07×) over the country average.

04

Where do Caudalie fans live in Germany?

Caudalie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Caudalie fans also like?

Beyond Caudalie itself, the audience over-indexes on Rituals (4.25×), Life extension (6.07×), TK Maxx (2.69×), and Charlotte Tilbury (6.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in Germany

See Caudalie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caudalie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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