Caudalie Audience in Germany
Caudalie has an estimated audience of 488,138 people in Germany. 85.1% are female, 14.9% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ally McBeal, Rituals, Life extension, Charlotte Tilbury, TK Maxx.
The average Caudalie fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ally McBeal, Rituals, Life extension, with strongest over-indexing on Ally McBeal (45.82× the country average). Demographically, the Caudalie audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Caudalie fans
| Metric | Value |
|---|---|
| Female | 85.1% |
| Male | 14.9% |
| Average age | 36.8 |
| Estimated audience size | 488,138 |
Audience persona
The typical Caudalie fan in Germany is more female, around 36.8 years old, with strong Sustainability tendencies and a notable affinity for Ally McBeal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,192 | 1.27× |
| Bayern | 102,560 | 1.31× |
| Baden-Württemberg | 86,564 | 1.3× |
| Hessen | 52,029 | 1.4× |
| Niedersachsen | 43,790 | 0.92× |
| Berlin | 30,238 | 1.39× |
| Rheinland-Pfalz | 28,047 | 1.15× |
| Schleswig-Holstein | 15,779 | 0.9× |
| Hamburg | 15,534 | 1.41× |
| Sachsen | 15,442 | 0.65× |
| Brandenburg | 9,861 | 0.65× |
| Sachsen-Anhalt | 6,343 | 0.5× |
| Thüringen | 6,263 | 0.5× |
| Saarland | 5,988 | 1× |
| Mecklenburg-Vorpommern | 5,149 | 0.55× |
| Bremen | 4,640 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ally McBeal | 45.82× | Movies & TV |
| Rituals | 4.25× | Beauty & Wellness |
| Life extension | 6.07× | Health |
| Charlotte Tilbury | 6.71× | Beauty & Wellness |
| TK Maxx | 2.69× | Shopping |
| Rossmann | 2.56× | Shopping |
| Bauhaus | 2.26× | Shopping |
| Serum (blood) | 7.27× | Health |
| Tchibo | 2.87× | Shopping |
| Bonprix | 2.8× | Shopping |
| Face powder | 4.74× | Beauty & Wellness |
| Concealer | 5.45× | Beauty & Wellness |
| Shop Apotheke | 3.03× | Shopping |
| Intimissimi | 4.45× | Fashion & Accessoires |
| Gala | 2.05× | News |
| Street One | 3.61× | Fashion & Accessoires |
| C&A | 2.52× | Shopping |
| Origins (cosmetics) | 11.75× | Beauty & Wellness |
| QVC | 2.8× | Movies & TV |
| Foundation (cosmetics) | 4.64× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Mindfulness | BALANCE | 1.73 |
| Design Affinity | PREMIUM | 1.73 |
| Creativity | OPEN | 1.53 |
| DIY Mentality | THRILL | 1.5 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 17.4% |
| United States | 15.8% |
| Italy | 9.8% |
See Caudalie audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Caudalie have in Germany?
Caudalie has an estimated audience of 488,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caudalie fans?
85.1% of Caudalie fans are female, 14.9% are male, with an average age of 36.8 years.
Which brands do Caudalie fans like most?
Caudalie fans show strongest brand affinity for Ally McBeal (45.82×), Rituals (4.25×), and Life extension (6.07×) over the country average.
Where do Caudalie fans live in Germany?
Caudalie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,192), Bayern (reach 102,560), and Baden-Württemberg (reach 86,564). These three regions account for the largest share of the active audience.
What other brands do Caudalie fans also like?
Beyond Caudalie itself, the audience over-indexes on Rituals (4.25×), Life extension (6.07×), Charlotte Tilbury (6.71×), and TK Maxx (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caudalie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.