A data profile of the people who buy, follow and care about Taylor Swift in France — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 2,420,947 people in France.
The average Taylor Swift fan in France is 32.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Harry Potter, France, Beauty, with strongest over-indexing on Harry Potter (2.3× the country average).
Demographically, the Taylor Swift audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Taylor Swift fan in France is more female, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Taylor Swift profile in France.
60.5% are female, 39.5% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 32.6 |
| Estimated audience size | 2,420,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Taylor Swift audience comes from France.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~400K | 1.32× | |
| 02 | Île-de-France | ~500K | 1.20× | |
| 03 | Nouvelle-Aquitaine | ~200K | 1.09× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.05× | |
| 05 | Brittany | ~100K | 1.05× | |
| 06 | Occitanie | ~200K | 1.03× | |
| 07 | Grand Est | ~200K | 0.99× | |
| 08 | Pays de la Loire | ~100K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~90K | 0.94× | |
| 10 | Centre-Val de Loire | ~80K | 0.92× | |
| 11 | Normandy | ~100K | 0.90× | |
| 12 | Hauts-de-France | ~200K | 0.86× | |
| 13 | Corsica | ~8K | 0.68× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selena Gomez | Movies & TV | 5.44× | ||
| 02 | Ariana Grande | Music & Radio | 4.78× | ||
| 03 | Millie Bobby Brown | Movies & TV | 4.18× | ||
| 04 | Natural skin care | Beauty & Wellness | 3.55× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 3.50× | ||
| 06 | Jacob Elordi | Movies & TV | 3.25× | ||
| 07 | Self-love | Health | 3.16× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.81× | ||
| 09 | Stranger Things | Movies & TV | 2.78× | ||
| 10 | Organic product | Food & Beverages | 2.68× | ||
| 11 | Superman | Movies & TV | 2.66× | ||
| 12 | Skin care | Beauty & Wellness | 2.50× | ||
| 13 | Primark | Shopping | 2.34× | ||
| 14 | Harry Potter | Movies & TV | 2.30× | ||
| 15 | Sephora | Shopping | 2.24× | ||
| 16 | France | Travel & Leisure | 1.71× | ||
| 17 | Beauty | Beauty & Wellness | 1.64× | ||
| 18 | YouTube | Movies & TV | 1.59× | ||
| 19 | TikTok | Internet & Social Media | 1.53× | ||
| 20 | Shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Pet Ownership | JOY | 1.67× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Patriotism | CONSERVATISM | 0.73× | |
| DIY Mentality | THRILL | 0.84× |
Taylor Swift has an estimated audience of 2,420,947 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.5% of Taylor Swift fans are female, 39.5% are male, with an average age of 32.6 years.
Taylor Swift fans show strongest brand affinity for Harry Potter (2.3×), France (1.71×), and Beauty (1.64×) over the country average.
Taylor Swift fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on France (1.71×), Beauty (1.64×), Shopping (1.51×), and Superman (2.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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