Gothamist Audience in United States

Gothamist has an estimated audience of 1,548,493 people in United States. 51.2% are female, 48.8% are male, average age 40.2. Top regions: New York, New Jersey, California. Top brand affinities: New York Post, Kartell, YMCA, Calzedonia, AMC Theatres.

The average Gothamist fan in United States is 40.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include New York Post, Kartell, YMCA, with strongest over-indexing on New York Post (18.25× the country average). Demographically, the Gothamist audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Gothamist fans

Demographic split for Gothamist audience in United States
MetricValue
Female51.2%
Male48.8%
Average age40.2
Estimated audience size1,548,493

Audience persona

The typical Gothamist fan in United States is balanced, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for New York Post.

Top regions in United States

Top regions ranked by reach for Gothamist in United States
RegionReachAffinity
New York1,161,37025.04×
New Jersey142,5393.62×
California64,8110.38×
Florida42,8250.41×
Connecticut33,6032.16×
Pennsylvania29,8320.57×
Massachusetts29,7410.97×
Virginia19,7460.52×
Ohio19,1160.4×
Texas17,7770.13×
Washington15,7780.51×
North Carolina15,1570.33×
Illinois14,6840.28×
Michigan14,2110.35×
Maryland13,6190.51×
Georgia13,3180.28×
Washington, District of Columbia11,2472.42×
Vermont8,8543.26×
Tennessee7,2350.23×
Colorado6,7130.28×
Indiana6,4670.23×
Arizona6,4150.2×
Louisiana6,4030.32×
Oregon6,2100.35×
South Carolina6,1830.27×
Maine5,8711.06×
Kentucky5,8590.3×
Missouri4,8050.19×
Wisconsin4,0620.17×
Minnesota3,5570.16×
New Hampshire2,9230.48×
Delaware2,5280.59×
Rhode Island2,4410.5×
West Virginia2,3010.32×
Nevada1,9180.13×
Utah1,8070.13×
New Mexico1,7700.23×
Arkansas1,7540.14×
Alabama1,6340.08×
Hawaii1,6070.24×
Iowa1,4290.11×
Oklahoma1,4130.08×
Mississippi1,3940.11×
Kansas1,3290.11×
Idaho1,1510.15×
Alaska1,1480.35×
Montana1,0840.25×
South Dakota9880.28×
North Dakota9620.3×
Wyoming9310.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gothamist audience
BrandAffinityCategory
New York Post18.25×News
Kartell110.29×Home & Garden
YMCA10.66×Politics & Society
Calzedonia27.06×Fashion & Accessoires
AMC Theatres7.74×Movies & TV
Los Angeles Dodgers3.55×Sports
Bored Panda5.03×Internet & Social Media
Uniqlo4.01×Shopping
Singer-songwriter1.87×Music & Radio
Real property2.38×Home & Garden
Livemusic2.33×Music & Radio
Houston Astros3.45×Sports
LinkedIn1.51×Internet & Social Media
Wells Fargo1.53×Business & Career
Wedding dress2.79×Fashion & Accessoires
Nordstrom1.62×Shopping
The Washington Post2.7×News
Powerball1.54×Games
Local food1.8×Food & Beverages
Film festival3.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gothamist audience
TraitClusterScore
Design AffinityPREMIUM2.12
Early Adopter MentalityPOWER1.73
Luxury OrientationPREMIUM1.71
SustainabilityBALANCE1.69
IndulgenceJOY1.55
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Gothamist
CountryShare
United States93.7%
China1.7%
United Kingdom1.4%

See Gothamist audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Gothamist have in United States?

Gothamist has an estimated audience of 1,548,493 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Gothamist fans?

51.2% of Gothamist fans are female, 48.8% are male, with an average age of 40.2 years.

Which brands do Gothamist fans like most?

Gothamist fans show strongest brand affinity for New York Post (18.25×), Kartell (110.29×), and YMCA (10.66×) over the country average.

Where do Gothamist fans live in United States?

Gothamist fans in United States are most concentrated in New York (reach 1,161,370), New Jersey (reach 142,539), and California (reach 64,811). These three regions account for the largest share of the active audience.

What other brands do Gothamist fans also like?

Beyond Gothamist itself, the audience over-indexes on Kartell (110.29×), YMCA (10.66×), Calzedonia (27.06×), and AMC Theatres (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gothamist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.