Rascasse Audience Intelligence

Gothamist Audience in United States

A data profile of the people who buy, follow and care about Gothamist in United States — modelled from more than twelve digital signal sources. Gothamist has an estimated audience of 1,546,770 people in United States.

#539among Website / Newspaper / Magazine in United States#206in Internet & Social Media

The average Gothamist fan in United States is 40.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include New York Post, YMCA, Kartell, with strongest over-indexing on New York Post (23.02× the country average).

Demographically, the Gothamist audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gothamist fan in United States is balanced, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for New York Post.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gothamist profile in United States.

Audience size
1.5M
in United States
Gender
51.2%♀
48.8% male
Age
40.2
average years
Country rank
#17328
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gothamist

51.2% are female, 48.8% are male, average age 40.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Gothamist audience in United States
MetricValue
Female51.2%
Male48.8%
Average age40.2
Estimated audience size1,546,770
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Gothamist audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Gothamist audience comes from United States.

Worldwide audience distribution share by country for Gothamist
CountryShare
United States93.7%
China1.7%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gothamist audience in United States is strongest.

Fig. 05

Top regions by affinity

Gothamist fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M24.34×
02New Jersey~100K3.49×
03Vermont~7K2.59×
04Washington, District of Columbia~10K2.20×
05Connecticut~30K2.03×
06Maine~6K1.04×
07Massachusetts~30K0.98×
08Alaska~3K0.88×
09South Dakota~3K0.87×
10North Dakota~3K0.87×
11Montana~4K0.85×
12Idaho~6K0.83×
13Mississippi~10K0.82×
14Rhode Island~4K0.82×
15Delaware~4K0.82×
16Alabama~20K0.79×
17West Virginia~6K0.79×
18New Hampshire~5K0.79×
19Kansas~9K0.78×
20Nebraska~6K0.78×
21Hawaii~5K0.78×
22Oklahoma~10K0.75×
23Arkansas~10K0.75×
24New Mexico~6K0.75×
25Nevada~10K0.72×
26Iowa~9K0.72×
27Utah~10K0.70×
28Pennsylvania~30K0.65×
29Virginia~20K0.64×
30Louisiana~10K0.63×
31Maryland~20K0.62×
32Kentucky~10K0.62×
33Oregon~10K0.62×
34Wisconsin~10K0.59×
35Missouri~10K0.58×
36Washington~20K0.57×
37South Carolina~10K0.57×
38Minnesota~10K0.56×
39Indiana~20K0.54×
40Tennessee~20K0.53×
41Colorado~10K0.52×
42Arizona~20K0.50×
43Ohio~20K0.49×
44Michigan~20K0.49×
45North Carolina~20K0.47×
46Florida~50K0.46×
47Georgia~20K0.45×
48Illinois~20K0.41×
49California~70K0.40×
50Texas~40K0.29×
Fig. 06

Affinity by region

Affinity by region — Gothamist, United States
0.29×1.00×24.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gothamist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gothamist audience
#·InterestCategoryAffinity×
01KartellHome & Garden45.33×
02New York PostNews23.02×
03CalzedoniaFashion & Accessoires18.62×
04YMCAPolitics & Society12.38×
05AMC TheatresMovies & TV7.74×
06Stanley CupSports3.45×
07UniqloShopping3.44×
08Bored PandaInternet & Social Media3.18×
09Wired (magazine)Technology & Electronics3.03×
10PoliticoPolitics & Society2.96×
11Trader Joe'sShopping2.78×
12The Washington PostNews2.73×
13Online newspaperNews2.50×
14InnovationBusiness & Career2.14×
15Emmy AwardMovies & TV2.12×
16Apple TVMovies & TV1.78×
17Real propertyHome & Garden1.74×
18TicketmasterTravel & Leisure1.69×
19LondonTravel & Leisure1.68×
20IKEAHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gothamist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gothamist audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
PatriotismCONSERVATISM1.62×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gothamist audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gothamist have in United States?

Gothamist has an estimated audience of 1,546,770 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Gothamist fans?

51.2% of Gothamist fans are female, 48.8% are male, with an average age of 40.2 years.

03

Which brands do Gothamist fans like most?

Gothamist fans show strongest brand affinity for New York Post (23.02×), YMCA (12.38×), and Kartell (45.33×) over the country average.

04

Where do Gothamist fans live in United States?

Gothamist fans in United States are most concentrated in New York (reach ~1M), New Jersey (reach ~100K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gothamist fans also like?

Beyond Gothamist itself, the audience over-indexes on YMCA (12.38×), Kartell (45.33×), Trader Joe's (2.78×), and AMC Theatres (7.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Gothamist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gothamist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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