A data profile of the people who buy, follow and care about YWCA in United States — modelled from more than twelve digital signal sources. YWCA has an estimated audience of 413,272 people in United States.
The average YWCA fan in United States is 40.8 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Illinois, California.
Top brand affinities include YMCA, Sustainable energy, Renewable energy, with strongest over-indexing on YMCA (60.46× the country average).
Demographically, the YWCA audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical YWCA fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for YMCA.
The key figures that characterise the YWCA profile in United States.
76.7% are female, 23.3% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 40.8 |
| Estimated audience size | 413,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
Where the YWCA audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~3K | 2.73× | |
| 02 | Washington | ~20K | 2.61× | |
| 03 | North Dakota | ~2K | 2.51× | |
| 04 | Oklahoma | ~10K | 2.24× | |
| 05 | Minnesota | ~10K | 2.15× | |
| 06 | Massachusetts | ~20K | 1.94× | |
| 07 | Illinois | ~20K | 1.81× | |
| 08 | Hawaii | ~3K | 1.76× | |
| 09 | Connecticut | ~7K | 1.70× | |
| 10 | Indiana | ~10K | 1.62× | |
| 11 | Iowa | ~5K | 1.43× | |
| 12 | Pennsylvania | ~20K | 1.40× | |
| 13 | Wisconsin | ~9K | 1.38× | |
| 14 | Maine | ~2K | 1.37× | |
| 15 | Ohio | ~20K | 1.35× | |
| 16 | North Carolina | ~20K | 1.32× | |
| 17 | Delaware | ~1K | 1.13× | |
| 18 | West Virginia | ~2K | 1.10× | |
| 19 | New York | ~20K | 1.06× | |
| 20 | Nebraska | ~2K | 1.04× | |
| 21 | Rhode Island | ~1K | 1.03× | |
| 22 | Tennessee | ~8K | 0.97× | |
| 23 | Utah | ~3K | 0.95× | |
| 24 | Missouri | ~6K | 0.92× | |
| 25 | Michigan | ~10K | 0.89× | |
| 26 | Virginia | ~9K | 0.87× | |
| 27 | Washington, District of Columbia | ~1K | 0.87× | |
| 28 | Kansas | ~3K | 0.80× | |
| 29 | Texas | ~30K | 0.78× | |
| 30 | Louisiana | ~4K | 0.73× | |
| 31 | New Hampshire | ~1K | 0.73× | |
| 32 | Alaska | <1K | 0.71× | |
| 33 | Vermont | <1K | 0.70× | |
| 34 | South Dakota | <1K | 0.68× | |
| 35 | Alabama | ~4K | 0.65× | |
| 36 | Maryland | ~4K | 0.62× | |
| 37 | Idaho | ~1K | 0.61× | |
| 38 | Oregon | ~3K | 0.56× | |
| 39 | California | ~20K | 0.54× | |
| 40 | Mississippi | ~2K | 0.51× | |
| 41 | New Mexico | ~1K | 0.51× | |
| 42 | Arkansas | ~2K | 0.49× | |
| 43 | New Jersey | ~5K | 0.47× | |
| 44 | South Carolina | ~3K | 0.43× | |
| 45 | Kentucky | ~2K | 0.41× | |
| 46 | Arizona | ~3K | 0.40× | |
| 47 | Nevada | ~2K | 0.39× | |
| 48 | Colorado | ~2K | 0.37× | |
| 49 | Georgia | ~5K | 0.36× | |
| 50 | Florida | ~8K | 0.30× |
The strongest cross-interests of the YWCA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YMCA | Politics & Society | 60.46× | ||
| 02 | Sustainable energy | Home & Garden | 6.48× | ||
| 03 | Renewable energy | Business & Career | 5.11× | ||
| 04 | QVC | Movies & TV | 4.85× | ||
| 05 | Weather forecasting | Home & Garden | 4.63× | ||
| 06 | Internet & Social Media | 4.01× | |||
| 07 | FedEx | Business & Career | 3.96× | ||
| 08 | Discount stores | Shopping | 3.60× | ||
| 09 | Mortgage loans | Business & Career | 3.25× | ||
| 10 | Philanthropy | Arts & Culture | 2.86× | ||
| 11 | Shopping malls | Shopping | 2.67× | ||
| 12 | Internet & Social Media | 2.62× | |||
| 13 | Airbnb | Travel & Leisure | 2.46× | ||
| 14 | Organic food | Food & Beverages | 2.28× | ||
| 15 | IKEA | Home & Garden | 2.21× | ||
| 16 | McDonald's | Food & Beverages | 2.14× | ||
| 17 | Subway | Food & Beverages | 2.12× | ||
| 18 | Furniture | Home & Garden | 2.02× | ||
| 19 | Nonprofit organization | Politics & Society | 2.01× | ||
| 20 | Barbecue | Food & Beverages | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.56× | |
| Family Orientation | CONSERVATISM | 2.32× | |
| Sustainability | BALANCE | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.90× |
YWCA has an estimated audience of 413,272 people in United States, concentrated in Texas and Illinois.
76.7% of YWCA fans are female, 23.3% are male, with an average age of 40.8 years.
YWCA fans show strongest brand affinity for YMCA (60.46×), Sustainable energy (6.48×), and Renewable energy (5.11×) over the country average.
YWCA fans in United States are most concentrated in Texas (reach ~30K), Illinois (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond YWCA itself, the audience over-indexes on Sustainable energy (6.48×), Renewable energy (5.11×), Pinterest (2.62×), and Mortgage loans (3.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for YWCA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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