Bloomberg Audience in Germany
Bloomberg has an estimated audience of 251,727 people in Germany. 31.5% are female, 68.5% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen.
The average Bloomberg fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Demographically, the Bloomberg audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Movies & TV · Type: TV Channel
Demographics of Bloomberg fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 37.6 |
| Estimated audience size | 251,727 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,040 | 1.17× |
| Bayern | 63,651 | 1.47× |
| Hessen | 44,177 | 2.16× |
| Baden-Württemberg | 42,153 | 1.15× |
| Berlin | 22,392 | 1.86× |
| Niedersachsen | 19,561 | 0.75× |
| Rheinland-Pfalz | 11,835 | 0.88× |
| Sachsen | 9,971 | 0.76× |
| Hamburg | 8,522 | 1.4× |
| Schleswig-Holstein | 7,322 | 0.76× |
| Brandenburg | 5,503 | 0.66× |
| Thüringen | 3,556 | 0.52× |
| Sachsen-Anhalt | 3,119 | 0.45× |
| Bremen | 2,364 | 1.03× |
| Mecklenburg-Vorpommern | 2,283 | 0.45× |
| Saarland | 1,730 | 0.52× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.7 |
| Career Orientation | POWER | 2.79 |
| Urban Lifestyle | OPEN | 1.72 |
| Luxury Orientation | PREMIUM | 1.6 |
| Design Affinity | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.5% |
| United States | 15.2% |
| Pakistan | 3.7% |
See Bloomberg audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bloomberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.