Rascasse Audience Intelligence

Bloomberg Audience in Germany

A data profile of the people who buy, follow and care about Bloomberg in Germany — modelled from more than twelve digital signal sources. Bloomberg has an estimated audience of 264,663 people in Germany.

#152among TV Channel in Germany#3226in Movies & TV

The average Bloomberg fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Demographically, the Bloomberg audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bloomberg profile in Germany.

Audience size
265K
in Germany
Gender
31.5%♀
68.5% male
Age
37.6
average years
Country rank
#18940
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bloomberg

31.5% are female, 68.5% are male, average age 37.6.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Bloomberg audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age37.6
Estimated audience size264,663
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Bloomberg audience in Germany
Age bracketShare%
16-1917%
20-2926%
30-3925%
40-4918%
50+14%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Bloomberg audience comes from Germany.

Worldwide audience distribution share by country for Bloomberg
CountryShare
China15.3%
United States13.8%
Pakistan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bloomberg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bloomberg fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K2.10×
02Berlin~20K1.76×
03Bayern~60K1.43×
04Hamburg~8K1.34×
05Nordrhein-Westfalen~70K1.13×
06Baden-Württemberg~40K1.11×
07Bremen~3K1.11×
08Rheinland-Pfalz~10K0.89×
09Sachsen~10K0.76×
10Niedersachsen~20K0.75×
11Schleswig-Holstein~7K0.75×
12Brandenburg~6K0.74×
13Saarland~2K0.64×
14Thüringen~4K0.61×
15Mecklenburg-Vorpommern~3K0.60×
16Sachsen-Anhalt~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Bloomberg, Germany
0.54×1.00×2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bloomberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bloomberg audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
Design AffinityPREMIUM0.94×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bloomberg audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Community OrientationOPEN0.73×
Urban LifestyleOPEN0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bloomberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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