Chairman Audience in Germany
Chairman has an estimated audience of 1,168,128 people in Germany. 41.9% are female, 58.1% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Icon (magazine), Cocktail, Haberler, Unique Gifts, Christmas Gift.
The average Chairman fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Icon (magazine), Cocktail, Haberler, with strongest over-indexing on Icon (magazine) (9.12× the country average). Demographically, the Chairman audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Chairman fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 43.4 |
| Estimated audience size | 1,168,128 |
Audience persona
The typical Chairman fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,101 | 0.97× |
| Baden-Württemberg | 185,764 | 1.17× |
| Bayern | 168,016 | 0.89× |
| Niedersachsen | 124,834 | 1.1× |
| Rheinland-Pfalz | 84,912 | 1.45× |
| Hessen | 74,882 | 0.84× |
| Sachsen | 57,261 | 1× |
| Brandenburg | 48,234 | 1.33× |
| Berlin | 45,785 | 0.88× |
| Schleswig-Holstein | 30,908 | 0.74× |
| Thüringen | 29,077 | 0.98× |
| Sachsen-Anhalt | 26,021 | 0.86× |
| Mecklenburg-Vorpommern | 20,579 | 0.92× |
| Saarland | 20,281 | 1.41× |
| Hamburg | 17,837 | 0.68× |
| Bremen | 7,788 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 9.12× | Arts & Culture |
| Cocktail | 1.9× | Food & Beverages |
| Haberler | 2.02× | News |
| Unique Gifts | 2.1× | Shopping |
| Christmas Gift | 2.37× | Kids & Family |
| Birthday Gifts | 1.91× | Kids & Family |
| Esra Erol | 6.32× | Movies & TV |
| Israel | 2.2× | Travel & Leisure |
| Urban Outfitters | 1.82× | Shopping |
| Video izle | 3.72× | |
| VfL Wolfsburg | 1.85× | Sports |
| Preacher (comics) | 5.12× | Literature |
| Home Delivery | 2.09× | Food & Beverages |
| Samanyolu Haber | 3.32× | Movies & TV |
| Corona (band) | 1.79× | Music & Radio |
| Pediatric Hematology and Oncology | 5.97× | Health |
| JibJab | 8.59× | Internet & Social Media |
| Peugeot 308 | 2.3× | Cars & Mobility |
| Stucco | 1.58× | Home & Garden |
| Neon Genesis Evangelion (manga) | 4.01× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Patriotism | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.46 |
| Early Adopter Mentality | POWER | 1.38 |
| Career Orientation | POWER | 1.31 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Taiwan | 5.5% |
| Germany | 4.1% |
See Chairman audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chairman have in Germany?
Chairman has an estimated audience of 1,168,128 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Chairman fans?
41.9% of Chairman fans are female, 58.1% are male, with an average age of 43.4 years.
Which brands do Chairman fans like most?
Chairman fans show strongest brand affinity for Icon (magazine) (9.12×), Cocktail (1.9×), and Haberler (2.02×) over the country average.
Where do Chairman fans live in Germany?
Chairman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,101), Baden-Württemberg (reach 185,764), and Bayern (reach 168,016). These three regions account for the largest share of the active audience.
What other brands do Chairman fans also like?
Beyond Chairman itself, the audience over-indexes on Cocktail (1.9×), Haberler (2.02×), Unique Gifts (2.1×), and Christmas Gift (2.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chairman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.